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How powerful has new media advertising become?

Berkonomics

We think of media advertising as either paid or free – placed by paying a fee or by a PR firm or by you at no placement cost, especially when you provide editorial content beneficial to the publisher. Expand your definition of advertising to include four, not just two methods of finding your potential customers.

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MediaAlpha Gets Funding For Insurance Advertising Technology

socalTECH

Los Angeles-based MediaAlpha , a developer of performance-based, real-time bidding advertising technology specifically aimed at insurance ads, has raised a round of funding and launch of its product. which will go towards its advertising technology platform. READ MORE>>.

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Advertising Tech Firm Lucidity Raises $5 Million

L.A. Business Journal

Marina del Rey advertising technology outfit Lucidity has raised a $5 million Series A round of funding to invest in engineering, product development and customer support.

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SteelHouse Names Chief Customer Officer

socalTECH

Los Angeles-based SteelHouse , which develops online retargeting and advertising software, has named Rory Mitchell as Chief Customer Officer (CCO) at the company. Mitchell was previously VP of Client Success at SteelHouse, where he has been for less than a year. READ MORE>>.

Customer 100
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9 Business Model Components For New Business Funding

Startup Professionals Musings

New entrepreneurs are always looking for a shortcut in getting their venture story and plan across to investors, and closing on the funding they need. The canvas is a visual chart with elements describing your value proposition, structure, finances, and customers, to help companies identify and align business activities.

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FastPay Tops $100M In Funding To Customers

socalTECH

Los Angeles-based FastPay , which provides specialized line of credit to online publishers, e-commerce companies, videogame companies, and other digital media companies, reports this morning that it has placed over $100M in funding to over 100 customers since its launch in 2010.

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Rubicon Project Hails Growth, New Customers

socalTECH

The startup says it added more than 200 new publishers and 100 new buyer channels for the six months ended March 31, 2013, and that its customers now include more than 500 of the world''s premium publishers, including eBay UK, Time, ABC News, the Wall Street Journal, Tribune Company, Virgin Media, People, Universal and many others.

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