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Trackstreet Names VP Sales

socalTECH

Santa Barbara-based TrackStreet , a provider of internet brand protection and analytics software, said today that it has named Ryan Erickson as Vice President of Sales. TrackStreet develops technology for monitoring brand reputation, Minimum Advertised Price (MAP) agreements, customer reviews, and similar information.

Sales 124
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OpenX Wins Publishers Clearing House

socalTECH

Los Angeles-based programmatic advertising marketplace operator OpenX has signed on Publishers Clearing House (PCH) as a customer, the company reported this morning. According to OpenX, Publishers Clearing House has implemented its OpenX Bidder and private marketplace products. Financial impact of the deal was not announced.

OpenX 113
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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Customer 164
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StackSocial Signs Another Technology Publisher

socalTECH

Los Angeles-based technology deals provider StackSocial has stacked up another technology publisher in its pile of customers, saying today that it has added tech publisher iPhoneinCanada.ca. offers up news, reviews, tips, and other information on iPhones. offers up news, reviews, tips, and other information on iPhones.

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New software lets marketers better leverage social media influencers

StartUp Beat

If you’re like today’s typical consumer, you most likely tune out TV ads – and you probably can’t remember the last time you heard a radio advertisement. James Creech- Co-Founder & CEO at Paladin Software. “In ,” asks Forbes contributor AJ Agrawal.

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7 Keys To Making Many Millions In A Business You Love

Startup Professionals Musings

Take advantage of software tools to automate routine business functions, like taking and delivering orders. Provide website forums to help customers solve their own problems. Use free e-commerce software and services like PayPal before building an expensive customized solution. Automate to the max.

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E-commerce’s Changing Landscape | Customization

Tech Zulu Event

As customers shift online, retailers have no choice, to not only follow suit, but to adapt to their changing demands. Shoesofprey.com have built an easy-to-use online software to build your own shoe, order, and have shipped to your door for any occasion or mood.