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The Future of Advertising will be Integrated

Both Sides of the Table

In the IAB study that revealed the graph above, brand advertisers indicated that their number one objective in online advertising was “creating awareness&# followed by “creating purchase intent&# or “likelihood to recommend&# the product. Yet these seem to be the least effective attributes of banner advertising.

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Brand Affinity Technologies Wins CBS Interactive

socalTECH

Irvine-based Brand Affinity Technologies , the startup led by Ryan and Chad Steelberg focused on the fan and celebrity market, said Thursday that its Printroom fan photography division has been selected by CBS Interactive. Financial impact of the deal was not disclosed. BAT recently acquired Printroom. READ MORE>>.

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Social Reality Becomes SRAX

socalTECH

Los Angeles-based advertising technology tools developer Social Reality has rebranded itself as SRAX , the company said on thursday. The company said the new branding "is designed to reflect the breadth and depth of the advertising technology company's tools offered to digital marketers and content owners."

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Snap Quietly Buys 3D Game Engine Startup

socalTECH

According to the report, Snap acquired PlayCanvas, a developer of 3D game design software, last May. No details on the acquisition have been announced by either of the companies. READ MORE>>.

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Interview with Jonathan David, Tapstone

socalTECH

We spoke with Jonathan about the company and where it fits into the advertising market. That strategy seems to be quite effective for our advertisers. Jonathan David: Our focus is primarily working with advertisers to drive a response of some kind, with a focus on providing the best possible returns on ad spend at scale.

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Snap accelerator names its latest cohort

TechCrunch LA

Wabisabi Design, Inc. — hailing from Mexico City, this startup makes mini games in augmented reality for brands and advertisers. This class shows us that there’s no shortage of innovation at the intersection of creativity and technology, and we’re excited to be part of each company’s journey.”.

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NearWoo Trumpets New Marketing Partners

socalTECH

Santa Monica-based NearWoo , the provider of mobile advertising software for local businesses, announced this morning that it has signed up twenty partners which it says provide advertising marketing and marketing services to small businesses. nearwoo marketing local advertising mobile partnerships partners' READ MORE>>.

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