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OpenX Debuts New Ad Traffic Monitoring Product

socalTECH

Los Angeles-based advertising technology provider OpenX has launched a new product today, saying it has launched a new, real-time traffic quality monitoring system to help filter out suspicious advertising traffic for its customers. Non-human traffic, and unscrupulous publishers, are a major issue with online advertising.

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Slickdeals Taps OpenX, Twitter Vets For Board

socalTECH

Prior to becoming CEO of OpenX, Cadogan was Senior Vice President of Global Advertising Marketplaces at Yahoo! Meyers has ramping up Slickdeals , looking to leverage a site with loyal users and lots of traffic but not focus on design, and adapting it to the mobile and social generation. READ MORE>>.

OpenX 100
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San Gabriel Valley: Bitcoin Creator Not The Only Inventor In Town

socalTECH

Paid search advertising , invented at Goto.com --a spinout of Idealab--which was later acquired by Yahoo for $1.63 billion and became Yahoo Search Marketing. The first human powered aircraft , the Gossamer Albatross, designed by Paul MacCready (founder of Monrovia-based Aerovironment).

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Interview with Jonathan David, Tapstone

socalTECH

We spoke with Jonathan about the company and where it fits into the advertising market. That strategy seems to be quite effective for our advertisers. Jonathan David: Our focus is primarily working with advertisers to drive a response of some kind, with a focus on providing the best possible returns on ad spend at scale.

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Marissa Mayer Yahoo’s New CEO

Tech Zulu Event

Marissa Mayer has started work at Yahoo! Her appointment is expected to spice things up at Yahoo, once a top internet and media firm. This might revive Yahoo’s leading properties like Yahoo! Mail ,Yahoo! Search, Yahoo! Finance, Yahoo! Sports and Yahoo! ” She added,”Yahoo!’s

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FlipGloss.com Targets Fashion Market

socalTECH

Venice-based FlipGloss Media announced this morning that it has launched a web site targeted at the fashion, design, travel, and lifestyle photography markets. The advertising-driven site said it was founded by Yahoo! Music veterans Kerry Trainor, Mike Randall, Robyn VanTol and Christopher Shattuck. READ MORE>>.

Marketing 100
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Every Online User Platform Needs Revenue To Survive

Startup Professionals Musings

Design a product or service that you can sell. Yet it took almost six years to become profitable, with revenue only from advertising. Yet I can’t argue their success in the value proposition, since they turned down a billion dollar offer from Yahoo way back in 2006, and their market cap today is over $900 billion.

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