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Netflix To Raise $1.5 Billion For Content Acquisition

socalTECH

billion in debt to fund content acquisition, production and development, potential acquisitions and strategic transactions, and other efforts, the company said this morning. Netflix most recently was looking to buy LA billboard advertising company Regency Outdoor Advertising , and has a major operation in Hollywood.

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Tongal Hits $1M In Rewards Pool For User Generated Video

socalTECH

Tongal''s online site lets users contribute to develop creative ideas for different advertising projects, starting with the idea itself, to a storyboard, and eventually a full blown commercial video. tongal user generated crowdsourced crowdsourcing crowdsource video content hollywood advertising commercial television creative'

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Machinima Lays Off 42

socalTECH

Los Angeles-based online content developer Machinima said Thursday that it has laid off 42 people at the company, all from its sales force, as the company continues to struggle with low ad rates and the large chunk of revenues that are claimed by Google from multi-channel networks. READ MORE>>.

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Tastemade: Our Content Better Than Ads

socalTECH

Santa Monica-based food show producer Tastemade , the venture-backed Youtube show developer, said that it has conducted a brand research study, which finds that brands that integrate into content do far better with viewers than those who use typical advertising. tastemade youtube food foodie content hollywood advertising study'

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CityGrid Media Launches APIs

socalTECH

West Hollywood-based CityGrid Media , the unit of IAC which operates CitySearch, Insider Pages, and Urbanspoon, said Thursday that it has rolled out three new advertising APIs for developers. The new APIs allows any developer to build and display ads from CityGrid's inventory of ads from local businesses. READ MORE>>.

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Cast & Crew To Acquire The TEAM Companies

socalTECH

Burbank-based Cast & Crew, which provides payroll software and services to the entertainment industry, said last week that it has signed a deal to acquire The Team Companies, a developer of payroll and production management services to the advertising, music and concert tours and live events industries.

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Silicon Beach Fest Hollywood, LA Tech Summit, and Idea to Screen | Why You Need to Attend Any or All

Tech Zulu Event

Hard to believe another Digital LA Silicon Beach Fest Hollywood is happening this week back-to-back with the new LA Tech Summit produced by Cornerstone. LA Tech Summit takes place the following day and takes a more comprehensive look at the entire tech eco-system in Los Angeles, not just Hollywood.

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