socalTECH

JANUARY 9, 2013

Southern California is the center of the entertainment industry, which not only includes the world of Hollywood, movies and film, and television, but is also the home of the music industry. The firm's products are an example of what applying technology, and smartphones and tablets, can do for music education.

Southern California 254

Southern California Startup Sherman Oaks Venice 254

TechCrunch LA

MAY 13, 2018

Launched in conjunction with Kendrick Lamar’s Top Dawg Entertainment , the collaboration between Nike and Lamar marks a series of firsts for the world’s largest sports and lifestyle brand. The SNKRS app is only one example of Nike’s innovative approach to integrating technology and fashion.

Los Angeles 227

Los Angeles Report Activity Sales 227

socalTECH

NOVEMBER 17, 2011

Despite the proximity to Hollywood and the entertainment world, in the world of Southern California startups, actually combining the two world is quite difficult. NowLive is trying to do just that, leveraging both technology and the entertainment world to build its business. We also are dong the Twilight premiere from LA.

Paramount 187

Paramount Entertainment Hollywood Content 187

socalTECH

FEBRUARY 1, 2011

He has been blogging on a number of subjects, for example, eLearning. That will primarily be focused on ad sponsorships, and selling advertising via lead generation, CPC, white papers, and so on, to generate revenue. Entertainment is confusing--we didn't make investments in pure content plays. Elearning is an example.

Startup 162

Startup Content Advertising Sites 162

socalTECH

FEBRUARY 4, 2009

The convergence of the Internet and the entertainment business has made Los Angeles a hotbed of activity in the online entertainment industry, attracting companies from all over the country interested in connecting Hollywood with the Internet. 90 of the top 200 brands have advertised with ManiaTV through our history.

Entertainment 100

Entertainment Advertising Hollywood Startup 100

socalTECH

JANUARY 24, 2011

For this morning's company profile, we thought we'd connect with ShareSquare (www.getsharesquare.com), a newly funded Los Angeles startup focused on QR barcodes -- 3D barcodes -- focused on musicians and entertainers. The objects we are focused on are out-of-home advertising. This was especially true in music and entertainment.

Startup 220

Startup West Hollywood Metrics Entertainment 220

InfoChachkie

JULY 9, 2012

Mark Suster , fellow venture capitalist and serial entrepreneur, has written extensively about YouTube’s evolution from dogs-on-skateboards to its current status as an entertainment medium rivaling cable television networks. Better videos engage more viewers, which attract additional advertising dollars. .

Google 133

Google Develop Development Funding 133

socalTECH

FEBRUARY 4, 2013

We caught up with Dan to hear about how the firm is going beyond online sales, and making shopping online for fashion as much entertainment as e-commerce. Dan Murillo: Little Black Back is what we call an entertainment shopping company. We think there is a new category of the e-commerce and shopping sector, the entertainment sector.

Commerce 153

Commerce Sites Entertainment Social Network 153

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Long-term sales.

Media 95

Media Framework Social Media Metrics 95

Startup Professionals Musings

OCTOBER 25, 2019

Many companies try to recover with more advertising and rebranding, and discover that these strategies don’t work well in today’s market. As disruption examples , the rise of ride sharing, e-commerce, and social media were clearly driven by changing customer trends, more than technology. Develop higher quality than just good enough.

Customer 54

Customer Custom Technical Review Design 54

Tech Zulu Event

FEBRUARY 18, 2013

The Internet thus far has been monetized by display, video, and in-text advertising — but the one place every user’s eye focuses on first are photos. After Tanz had sold his pre-Instagram photo-sharing app called MoJungle, he was intrigued with notion of bringing advertising to photos, and had no idea if it was even possible.

Advertising 98

Advertising Santa Monica Startup Content 98

Both Sides of the Table

APRIL 23, 2011

He then worked in consulting which gave him a broad base of business experience working with the newspaper, cable, and advertising industries. Richard coincidentally cites Mike Yavondite’s Qiigo as an example; Mike was a guest on TWIVC later that day. What’s your point of view on next generation video entertainment? (34:30

Capital 265

Capital Venture Capital Veoh Startup 265

socalTECH

AUGUST 17, 2020

If you're a big influencer, you might get paid by a brand, but every day, people are providing word-of-mouth advertising, posting about their favorite things. Think of an example of a trainer, who was gainfully employed three months ago, but their gym has shut down.

Help 113

Help Commerce Platform Orange County 113

Tech Zulu Event

JANUARY 23, 2014

Online video is a burgeoning industry that needs to validate itself as quickly as possible for financial reasons: advertisers need to know where to direct their dollars, and nothing says “me!” One of the goals of entertainment awards galas is to expose talent to a wider audience that may have not been noticed by a chart-based PR machine.

Technical Review 92

Technical Review Entertainment Content Class 92

socalTECH

MAY 14, 2013

For example, the most popular people born in Texas, the most popular people who are Geminis, the most popular people for each profession--like the most popular comedian or most popular country singer. We get wired with a payment at the end of the month, and never have to worry about collecting, and don''t have to talk to advertisers.

Google 236

Google Sites Startup Web 236

socalTECH

FEBRUARY 11, 2014

every thing from smartphones to the network, video streaming for example over the Internet. Peter Marx: I think what we are seeing for most consumers, particularly through smartphones, is that shopping, ride services and transportation, and mobile advertising--all of those take place in the urban environment. Thanks, and good luck!

Los Angeles 203

Los Angeles Technology Startup Examples 203

socalTECH

JULY 18, 2012

For example, if someone is browsing a clip, they can see the origin of that, if it's a movie, and that can be linked to a DVD, or merchandise, or a T-shirt. Allison Dollar: An example would be studios, which have a franchise of feature films. They can then share that across a social network. It a way of using video for self expression.

Social Network 246

Social Network Mobile Media Examples 246

socalTECH

NOVEMBER 13, 2015

Culver City-based Lootsie (www.lootsie.com) has createe a product which ties together those loyalty reward programs with the advertising and marketing efforts of brands, to help both those mobile developers and marketers. We work with a lot of brands who have tried advertising on mobile, but wanted a better solution than what's out there now.

Mobile 100

Mobile Culver City Startup Examples 100

socalTECH

OCTOBER 4, 2012

We also talk about creating things specifically for the web, how to distribute on the web, and how to build a revenue stream aside from advertising revenue. As an example, Mark Rosman, one of our directors and teachers, just got a web series picked up by Alloy, the Girls Intelligence Agency (GIA).

Web 187

Web Content Startup Education 187

Startup Professionals Musings

MAY 25, 2014

They are overloaded by the media with amazing advertising messages, and people now realize that you can’t believe anything you see in pictures, and even videos can be edited to deliver any message. Shorter books, for example, transfer better to phones and other modern reader devices. Try branding yourself, not selling a product.

Customer 99

Customer Custom Startup Content 99

Startup Professionals Musings

FEBRUARY 20, 2013

They are overloaded by the media with amazing advertising messages, and people now realize that you can’t believe anything you see in pictures, and even videos can be edited to deliver any message. Shorter books, for example, transfer better to phones and other modern reader devices. Try branding yourself, not selling a product.

Entrepreneur 111

Entrepreneur Startup Content Media 111

Tech Zulu Event

MAY 7, 2012

TechZulu is proud to team up with Digital LA and accelerators Amplify, StartEngine, Launchpad, local companies BetterWorks, PromoJam, start-ups and co-working spaces, all working together to create the first-ever Silicon Beach Fest to celebrate startups, tech, and entertainment! Advertising : Agencies rock digital, TBA. CoWorks : TBA.

Startup 106

Startup Press Hollywood Email 106

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Long-term sales.

Marketing 100

Marketing Social Media Framework Media 100

socalTECH

DECEMBER 1, 2008

Haim's background is in media and the entertainment industry, for several decades. For example, our existing portfolio is content related--Next New Networks, which is in online video, creating content for super distribution on multiple sites like YouTube, Metacafe, AOL Video, Veoh, and others--happens to be a content company.

Southern California 100

Southern California Media Venture Capital Invest 100

socalTECH

DECEMBER 1, 2008

Haim's background is in media and the entertainment industry, for several decades. For example, our existing portfolio is content related--Next New Networks, which is in online video, creating content for super distribution on multiple sites like YouTube, Metacafe, AOL Video, Veoh, and others--happens to be a content company.

Capital 100

Capital Southern California Media Venture Capital 100

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Long-term sales.

Media 101

Media Marketing Startup Framework 101

Frank Addante

MAY 18, 2016

While storytelling may have been formerly relegated to the entertainment industry, it’s gained a special significance in the tech world. When I founded Rubicon Project, I had a clear vision in mind: I wanted to create a company that changed advertising for the better. I knew the ends, but discovered the means along the way.

Company 40

Company Companies Advertising Startup 40

Frank Addante

MAY 18, 2016

While storytelling may have been formerly relegated to the entertainment industry, it’s gained a special significance in the tech world. When I founded Rubicon Project, I had a clear vision in mind: I wanted to create a company that changed advertising for the better. I knew the ends, but discovered the means along the way.

Company 40

Company Companies Advertising Startup 40

Tech Zulu Event

OCTOBER 19, 2012

Most apps that cater to television including GetGlue, Miso, IntoNow, and Viggle for example all have Twitter and Facebook functionality built-in. Facebook’s head of media and entertainment, Kay Madati, knows a thing or two about television. The Walking Dead ” and “ New Girl ” were some examples mentioned during the conference.

Conference 78

Conference Beverly Hills Social Media Media 78

Startup Professionals Musings

AUGUST 24, 2015

According to Urban Dictionary , hype is “a clever marketing strategy where a product is advertised as the thing everyone must have, to the point where people begin to feel they need to consume it.” Examples include mobile health monitoring, NFC (near field communication) and virtual-reality systems. Slope of enlightenment.

Startup 97

Startup Marketing Entrepreneur Social Network 97

Tech Zulu Event

MAY 13, 2011

Early adoption is being championed by a lot of the people that have been the earliest users of ShareSquare – specifically the music & entertainment verticals, for a number of reasons. For example, you might walk down the street and scan a QR code off a Coca-Cola poster, play a little game, and win a free coke.

Entertainment 77

Entertainment Tips Platform Mobile 77

socalTECH

JUNE 15, 2011

You've been in more traditional entertainment firms--as an executive in a big studio--why jump to a startup? Did those prior entertainment relationships help to get those celebrities to work with you? We've been innovating over the last fifteen months, and have to patents pending on the technology right now.

Entertainment 159

Entertainment Startup Class Santa Barbara 159

socalTECH

OCTOBER 29, 2008

A quick example is a retail experience, where you might pick up a box at the store, and go up in front of a "magic mirror" where you can see yourself holding the box--but also see a 3D object popping up out of that box in real time. The second one is in the entertainment market. That's when he decided to start working on the software.

Startup 100

Startup Advertising Los Angeles Sales 100

Startup Professionals Musings

JANUARY 27, 2011

They are overloaded by the media with amazing advertising messages, and people now realize that you can’t believe anything you see in pictures, and even videos can be edited to deliver any message. Shorter books, for example, transfer better to phones and other modern reader devices. New technologies are everywhere today.

Media 91

Media Startup Company Companies 91

Tech Zulu Event

AUGUST 2, 2010

The redesign also gives advertisers a larger presence on the homepage and more in-video opportunities across the site. Expanding their production service offerings to advertising clients, Funny or Die is building branded entertainment campaigns. Creating campaigns that combine brand advertising and viral video.

Design 49

Design Paramount Advertising Content 49

socalTECH

MARCH 1, 2012

For example, if you as a consumer shop at a place, when you're done with your transaction, you can take a picture of your receipt, and start earning "punches" on Punchard at the places you shop. It was a portal, and partnered with ISPs so that those ISPs could generate ad revenue, and create stick entertainment for customers.

Southern California 245

Southern California Idealab Startup Customer 245

InfoChachkie

AUGUST 4, 2014

For example, some people have special destination experience, perhaps Peace Corps that they can parlay into a meaningful and unique travel experience. Then we started advertising and getting media attention. Also, advertising in print media just doesn''t have the ROI that it once did.

Entrepreneur 187

Entrepreneur Startup Social Media Resource 187