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March Capital Backs Nifty Games In $3M Funding

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The startup--based in San Francisco--says it was founded by videogame industry veterans Jon Middleton and Pete Wanat, and is focused on interactive entertainment and specifically sports videogames. He also was founder of Massive In-Game Advertising (acquired by Microsoft in 2006), among other firms.

Capital 113
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Startup Marketing Should Skip Traditional Advertising

Startup Professionals Musings

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers.

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Southern California Investments On Uptick, Totals $686.5M For Q1

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Southern California venture capital investments totaled $686.5M According to the report, released today, Southern California investments totaled $686.5M Southern California's investment totals bucked the national trend, which found that there was a 9 percent drop in dollars to $4.7 of the total invested in Q1.

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Viral Marketing And Word-of-Mouth Require Investment

Startup Professionals Musings

Someone has to design and create those entertaining or informative messages that are designed to be passed along in an exponential fashion, often electronically or by e-mail. Brand evangelists offline talk up your product lines at cocktail parties or recommend your services to friends while watching their kids' soccer game.

Marketing 107
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HitFix Launches Six Second Reviews With Moviefone's Leatherman

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The latest venture out of Los Angeles-based entertainment news site Hitfix is perfect for those with mere seconds to spend on figuring out if that latest movie is worth investing time into. The new feature features--as advertised--six second reviews of current films in a very (very) short video.

News 138
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Balance Your Marketing Spending Between Free and Fee

Startup Professionals Musings

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers.

Marketing 127
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Good News For Content Creators: $5M Available From YouTube

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The good news for content creators in Hollywood and elsewhere trying to make it on the Internet: YouTube , the video sharing site owned by Google, said today that it has just launched a new program which will invest five million dollars for new content partners.

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