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MomentFeed Names Tech Veteran Nick Hedges As CEO

socalTECH

Hedges is a longtime Southern California technology veteran, who was most recently President and CEO of Velocify. MomentFeed is venture backed by Level Equity, Signia Venture Partners, Draper Nexus and DFJ Frontier. Hedges served in that position until its recent acquisition by Ellie Mae.

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Rubicon's IPO Filing: Who's Next?

socalTECH

The IPO filing by Rubicon Project is not only notable for one of Southern California''s''s fast growing Internet advertising companies: it looks to be the the first IPO filing by a venture-backed, technology startup since 2012. The question now: which other, big local technology startups are likely to follow Rubicon Project to market?

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Here's One Tech Company With No Gender Issue: LA's Evite

socalTECH

With all the hand wringing in the tech industry over gender balance and equity, here's one company that apparently has no issue: LA-based Evite , the online invitations service. According to Evite, women currently make up 59 percent of its total employees, and 52 percent of its senior leadership roles, which includes its technical positions.

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Convertro Launches New Product

socalTECH

The firm gave the example of a Pinterest "pin" of a Christmas card, and its tracking that found that a retailer received 6,815 visits and 65 direct sales due to that one "pin". Convertro is trying to better track conversions and visitors, and attribute those to different online advertising and outreach.

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Instacart Drops Its Valuation by Almost 40%

Tech.Co

Another reason could be a steep drop in sales growth rate since the start of the pandemic, when many people suddenly became interested in getting groceries dropped off at their door. By ensuring their value isn't bloated, the company will net its employees better equity over time. Instacart Explores Advertising.

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Nike debuts its most ambitious SNKRS stash drop for the Championship Tour featuring Kendrick Lamar and SZA

TechCrunch LA

Select NikePlus members received an initial push notification of the Stash drop and a card in the SNKRS feed also advertised the special stash drop, in addition to a notification that flashed onscreen between the (amazing) SchoolboyQ set and SZA’s (equally amazing) performance. ”

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Convertro Lands $5M For Ad Targeting

socalTECH

Convetro , the online advertising targeting and optimization technology developer headed by serial entrepreneur Jeff Zwelling, has raised $5M in a Series B funding round, the company said this morning. The firm said the funding came from Bessemer Venture Partners and DAG Ventures, and will go towards sales and marketing.