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How powerful has new media advertising become?

Berkonomics

We think of media advertising as either paid or free – placed by paying a fee or by a PR firm or by you at no placement cost, especially when you provide editorial content beneficial to the publisher. Expand your definition of advertising to include four, not just two methods of finding your potential customers.

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Nativo Gets $3.5M For Native Advertising Technology

socalTECH

Los Angeles-based Nativo , the online advertising technology firm led by Justin Choi, has raised $3.5M in a Series A funding round, the firm announced Tuesday. The funding was led by Greycroft Partners, and also included e.ventures and Signia Venture Partners. in seed funding from Signia and angels. READ MORE>>.

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OpenX Gets $22.5M More For Online Advertising

socalTECH

Pasadena-based advertising technology firm OpenX has raised $22.5M more in a round of funding, the company announced today, via a Series E funding round. The firm, headed by Tim Cadogan, said this morning that the new funding brings its total raised to more than $70M.

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Greentoe Lands Angel Funding

socalTECH

Los Angeles-based Greentoe.com , which operates an online marketplace which lets people name their own price for electronics and other items, has raised a round of angel funding, the firm said today. The funding came from Parker Thompson from 500 Startups/Dave McClure. Size of the funding was not announced.

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PageWoo Finds Funding

socalTECH

Los Angeles-based Pagewoo , the mobile advertising startup founded by Holden Steinberg and Jason Crilly, has quietly scored a round of funding, which was disclosed by the Tech Coast Angels this morning. Financial details of the angel funding round, which closed earlier this year, have not been announced. READ MORE>>.

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Sometrics Signs Gaming Site

socalTECH

Los Angeles-based Sometrics , a developer of analytics tools for online game developers, reported recently that it has signed on gaming site Ijji.com as a customer. Sometrics said that it is optimizing the way that the gaming website presents advertising offers to members, increasing offer-based revenues at Ijji by more than 30 percent.

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Poptent Confirms $3M Funding

socalTECH

San Clemente-based Poptent , an online site for crowdsourced video content for advertisers, has raised $3M in a Series A investment round, it new investor has confirmed. As part of the funding, MK Capital said Poptent has hired Andy Jedynak as CEO. The funding had been originally been uncovered yesterday by socalTECH.

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