socalTECH

JANUARY 27, 2016

Tongal offers up an online platform which helps brands, studios, and creators develop video content, including advertising and short films; the company says that it now has powered more than 1,000 campaigns. Malko was previously CMO of digital marketing agency 360i.

Marketing 100

Marketing Press Advertising Sites 100

socalTECH

JANUARY 14, 2013

Los Angeles-based Tongal , an online platform which helps brands crowdsource video for their advertising, said this morning that it has raised $15M in a Series B funding. The funding came from Insight Venture Partners.

Advertising 159

Advertising Los Angeles Platform Ideas 159

socalTECH

NOVEMBER 17, 2011

Despite the proximity to Hollywood and the entertainment world, in the world of Southern California startups, actually combining the two world is quite difficult. Sara Bordo: My co-founder, Brad Sexton and I, both come from the Hollywood studio world. We spoke with Sara Bordo , the firm's founder and CEO, about the company.

Paramount 187

Paramount Entertainment Hollywood Content 187

socalTECH

NOVEMBER 28, 2012

The startup--created by Robert Earl (Founder and CEO of Planet Hollywood), Grant Hosford (formerly of eHarmony), and Connell (formerly of Nokia)--is using the Internet to arrange group dates at local restaurants, to connect people in person and offline. We wanted to use the Internet to make things easy and help create initial connections.

San Diego 264

San Diego Hollywood Mobile eHarmony 264

socalTECH

MARCH 16, 2015

Los Angeles-based FameBit (www.famebit.com) has developed a new platform which lets any content creator connect with brands, without the need for an agency or MCN, to help them grow their content and network. We have a 98 percent approval rate on our platform. How big of a following do YouTubers need to use your platform?

Content 100

Content Platform Startup Marketing 100

Both Sides of the Table

JULY 1, 2010

He eventually applied his lessons learned in these experiences when he founded Zag, a company that helps consumers buy cars over the Internet at pre-negotiated prices with nearly 4,000 dealers across the country [disclosure: my firm GRP Partners is an investor in Zag]. Hollywood Walk of Fame. Total Raised: $21.4mm. See: TechCrunch.

Zag 248

Zag Truecar Venture Capital CarsDirect 248

InfoChachkie

AUGUST 7, 2013

Once WalMart has helped you establish your brand, it will then be possible to sell premium products via other channels, such as boutique shops or even directly to consumers. To this end, he and his brother Hank recently launched Subbable , a platform by which content creators can directly marshal their fan''s financial support.

Course 190

Course Advertising Social Media Content 190

Both Sides of the Table

MAY 7, 2013

Anyone who reads this blog frequently will know that I am a big believer in low-cost video content and specifically the power of YouTube as a content creation & distribution platform. At the right time we would like to work with you to bring in the appropriate leader to help us build this company to the next level.”

Media 320

Media CTO Coach CTO Hire Los Angeles 320

Tech Zulu Event

SEPTEMBER 23, 2013

Sellbot, an e-commerce platform for sellers made by USC graduates Michael and Payam Ahdoot, took home the grand prize of $25,000. Sellbot helps online sellers sell through multiple platforms. iScout makes meaning out of football data to help teams make good playmaking and recruiting choices.

USC 98

USC Cornerstone OnDemand Southern California Netflix 98

Startup Professionals Musings

FEBRUARY 4, 2017

Then it’s time to innovate through the channels or platforms that are relevant. Remember Hollywood secrets. Digital channels enable you to turn products into on-demand services that help customers reach their goals, and add value. Don’t repurpose, re-imagine. Ask why it should be, and why customers should care.

Marketing 82

Marketing Demand Startup Customer 82

Startup Professionals Musings

OCTOBER 5, 2013

Then it’s time to innovate through the channels or platforms that are relevant. Remember Hollywood secrets. Digital channels enable you to turn products into on-demand services that help customers reach their goals, and add value. Don’t repurpose, re-imagine. Ask why it should be, and why customers should care. Want control?

Marketing 104

Marketing Demand Startup Customer 104

socalTECH

APRIL 23, 2013

One of the folks in media who has been helping to define that shift is Cenk Uygur , the head of Culver City-based The Young Turks (www.tytnetwork.com), and online news and politics show. Philosophically, we''re not wedded to one company or platform, and will go where the audience is, which just happens to be on YouTube right now.

Media 196

Media News Startup Technical Review 196

Tech Zulu Event

AUGUST 21, 2013

These fans have a personal relationship with the stars unlike traditional Hollywood. The conference is primarily targeted to people with a passion for the YouTube platform. She shared that there are many amazing talented women doing great things and she wants to help make their stories come to life through video.

Conference 99

Conference Hollywood eHow Content 99

socalTECH

MAY 10, 2012

How do you help aspiring actors and actresses break into the film industry? Now, anyone with a digital camera and access to the Internet to Hollywood. He knew what I had done as an executive at the Sundance Film Festival, which is basically a platform for discovery and promotion of writers, producers, filmmakers, and producers.

Startup 229

Startup Hollywood Ideas Content 229

socalTECH

JANUARY 3, 2014

The rest of the model will include things like customized marketing and advertising in a more focused way, all about entertainment. We hope the advertising will be much more considerate of users, helping them on their mission, and so that it can help you achieve something, consumer or acquire something, or watch something.

Entertainment 206

Entertainment Startup Southern California Netflix 206

socalTECH

MAY 24, 2011

We're creating a platform that highlights musicians, venues, and local fans. At the end of the day, it's something we've built for the artist, which helps them connect with people in local cities. It's really been word of mouth, really viral, because we've never advertised. That's now what we're advertising.

Social Media 241

Social Media Startup Sites Advertising 241

Startup Professionals Musings

SEPTEMBER 2, 2012

Then it’s time to innovate through the channels or platforms that are relevant. Remember Hollywood secrets. Digital channels enable you to turn products into on-demand services that help customers reach their goals, and add value. Don’t repurpose, re-imagine. Ask why it should be, and why customers should care. Want control?

Customer 100

Customer Custom Marketing Demand 100

Tech Zulu Event

OCTOBER 3, 2012

Coincident has created a platform that will allow storytellers and producers to create robust second screen stories on the fly that incorporate video, images and other web content. Each of these platforms represents a variety of “screens” to view from. People are not simply watching the TV anymore. Coincident.TV

Screening 109

Screening Content CTO Hire Platform 109

Both Sides of the Table

APRIL 15, 2010

I think the best solution for the social networking era is “in-stream&# advertising. I talked about the platform moves of Twitter and why it should be expected. Message of the week (from Fred Wilson) – “don’t fill cracks&# but innovate in new ways with the platform. It’s core platform stuff.

Venture Capital 271

Venture Capital Capital Google Platform 271

Startup Professionals Musings

JUNE 4, 2011

Then it’s time to innovate through the channels or platforms that are relevant. Remember Hollywood secrets. Digital channels enable you to turn products into on-demand services that help customers reach their goals, and add value. Don’t repurpose, re-imagine. Ask why it should be, and why customers should care. Want control?

Marketing 91

Marketing Startup Demand Customer 91

socalTECH

JUNE 15, 2011

We caught up with CEO Eric Frankel this week to talk about the firm, his decision to go from the comfortable world of Hollywood as President of Warner Bros Domestic Television Distribution, to a startup, how the firm is using the cloud to power it service, as well as where the firm is going next. What's the technology behind this?

Entertainment 159

Entertainment Startup Class Santa Barbara 159

socalTECH

JULY 20, 2011

There are trade publications such as Variety, Hollywood Reporter, and Deadline at one end, and gossip celebrity news at the other end. However, 18-34 year olds have been in high demand by marketers, TV advertisers, and consumer companies as an audience. Jennifer Sargent: HitFix started two and a half years ago.

News 173

News Entertainment Startup Bertelsmann 173

Startup Professionals Musings

MAY 2, 2010

Then it’s time to innovate through the channels or platforms that are relevant. Remember Hollywood secrets. Digital channels enable you to turn products into on-demand services that help customers reach their goals, and add value. Don’t repurpose, re-imagine. Ask why it should be, and why customers should care. Want control?

Marketing 55

Marketing Startup Demand Customer 55

socalTECH

MARCH 3, 2011

We thought we'd create a platform that was as powerful and rich as Youtube is for video, or Flickr is for pictures, or Docstoc is for documents. We saw people were exchanging sound bites, sending them around to friends, and using the platform as we had envisioned, which was not just for long form audio, but for actual sound bites.

Redpoint 201

Redpoint Startup Content .Net 201

socalTECH

NOVEMBER 6, 2008

It's a great testament to the management team, that we've been able to gain traction among big strategic partners, such as carriers and the major Hollywood studios. So a lot of the other things that are impacting some other companies, particularly those with the 100 percent advertising related business models, aren't really impacting Mogreet.

Mogreet 133

Mogreet Paramount Entertainment Mobile 133

Tech Zulu Event

NOVEMBER 3, 2013

One of our guys does a lot of work with upcoming Hollywood film composers, you can see in our ‘ about ’ section, Gerrit Wunder, he does work at the moment for Hans Zimmerman and so on. Let’s say they have a little bit of the basics and then you can teach them a little bit and it can help them out.

Startup 101

Startup Artificial Inteligence Tool Product 101

Tech Zulu Event

AUGUST 9, 2010

With the amount of networking possibilities, if you had an awesome idea I could almost guarantee you would have found someone to either help you bring your idea to fruition, or if already fully developed a chance to setup a meeting with a network executive. They help finance and sell projects. ITVFest Panel's. The Studio System.

OCTANE 78

OCTANE Beverly Hills Southern California Content 78

SoCal Delicious

MARCH 1, 2010

Surprisingly, Hollywood hasnt played a major role in the formation of new companies, which have tended to be in less glamorous though more lucrative areas like lead-generation and service (with obvious exceptions like JibJab and Hulu, a joint venture of Fox and NBC). Were all connected. Sponsored by Westin.

Los Angeles 50

Los Angeles Company Companies Angel 50

Tech Zulu Event

MARCH 25, 2014

Well, thanks to a fantastic partnership with the good people at crowd fun ding platform, Indiegogo , we were able to do just that! James Citron – Outspoken , pioneering the combination of mobile messaging and advertisements. Noor Siddiqui – Remedy On Glass , helping doctors collaborate using Google Glass.

Entertainment 99

Entertainment Google Entrepreneur Course 99

Both Sides of the Table

JANUARY 5, 2016

The reason is that most people equate MCN with “YouTube aggregators” meaning people who sign up video creators, roll them up into a single content management system and then collect advertising revenue from YouTube. We helped talent with O&O (owned & operated websites) and with ad sales. YouTube AND other platforms.

Content 150

Content Snapchat Platform SEO 150

Both Sides of the Table

FEBRUARY 15, 2011

My daily coffee meetings are not surrounded by the Hollywood elite with discussions of scripts, scenes and casting. Many of the Valley tech firms saw advertising as “beneath them&# and many VCs in the first boom encouraged people to focus on eyeballs rather than dollars. And of course you have Hollywood. Los Angeles.

Venture Capital 313

Venture Capital Southern California Google Startup 313

Both Sides of the Table

OCTOBER 19, 2010

So without my weighing into the pro’s / con’s of this I can say that I believe it will capture a large segment of the market but leave room for “open platforms&# to play a big role. Google balances the universe and helps all of the hardware, software and media companies ensure it isn’t a “one horse race.&#.

Content 386

Content Google Media Hulu 386