Both Sides of the Table

DECEMBER 17, 2013

If you don’t have a good sales methodology already in place in your organization you might try reading that last link. Calling high means reaching the highest level appropriate person in an organization that you can reach to hear your pitch. In a small to mid-sized organization this is likely the CEO or perhaps a COO or SVP.

Sales 375

Sales Technical Review Organization Case Study 375

Tech.Co

DECEMBER 29, 2023

Bobbie One startup that's proved to have the formula for success this year is Bobbie – the first infant formula to be certified as organic by the USDA, and the fastest-growing product of its kind to enter the US market since the 1980s. Organic milk formula product Bobbie. Vibrant Planet's Land Tender tool.

Startup 210

Startup Generative AI Newsletter Tool 210

Tech Zulu Event

OCTOBER 17, 2012

It is a platform that allows anyone who offers a service to advertise it for free – we promote this profile on the most popular social networks such as Twitter , Facebook, Google Plus, Pinterest, Stumbleupon and many more. We help them with this. Where does someone who is starting a hairdressers advertise their business?

Advertising 79

Advertising Services Social Network Startup 79

Startup Professionals Musings

DECEMBER 12, 2021

Jim Sterne, who has written many books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in a classic book titled simply " Social Media Metrics." Measuring message delivery in social media is a lot like measuring it in classic advertising, so classic metrics apply.

Social Media 127

Social Media Media Metrics Satisfaction 127

socalTECH

JANUARY 7, 2019

With Startup Boost, we had dozens of investors, service providers, successful entrepreneurs, and major industry leaders (including Microsoft, Google, Softbank, REME, and TechStars) coalesce around our initiative to help early stage companies get to the next level. What was the biggest news for your organization in 2018?

Technical Review 157

Technical Review Software Review Startup Coach 157

socalTECH

AUGUST 22, 2014

We spoke with Jonathan about the company and where it fits into the advertising market. That strategy seems to be quite effective for our advertisers. Jonathan David: Our focus is primarily working with advertisers to drive a response of some kind, with a focus on providing the best possible returns on ad spend at scale.

Advertising 230

Advertising Santa Monica Startup Media 230

TechCrunch LA

SEPTEMBER 7, 2021

They also have a very smart and efficient approach to creative development that was critical to helping us scale,” she wrote. (If And then bit by bit, we grew the organization. Have you worked with a talented individual or agency who helped you find and keep more users? What kind of clients are definitely not a good fit?

Commerce 211

Commerce Content Marketing Startup 211

Startup Professionals Musings

DECEMBER 19, 2022

Let me assure you, from personal experience, and from helping many successful as well as struggling entrepreneurs, that starting a business is hard work, and doesn’t come with any of the benefits mentioned. You are tuned into others’ emotions and want to help people. You see success as making a difference in the world around you.

Entrepreneur 110

Entrepreneur Organization Customer Custom 110

socalTECH

MARCH 16, 2011

eHow said it has organized information on the site into six new channels, covering Home, Money, Style, Health, Family and Food; started building new, feature length articles and videos produced by Demand Media Studios; added toosl to help users drive curation of the site; and more. READ MORE>>.

eHow 150

eHow Santa Monica Demand Sites 150

socalTECH

MAY 17, 2017

Engage:BDR has just launched a platform which lets brands browse and discover influencers, create campaigns, and reach customers through limited time advertisements posted by those influencers. All of that is used to mark a post as payable, and also provides additional reporting for advertisers, who want to know how many people they reached.

Advertising 183

Advertising Platform West Hollywood Content 183

Frank Addante

APRIL 9, 2013

Unlike digital advertising, the primary goal in enterprise software is to get someone else to sell your product. In digital advertising, we have it backwards. Another great opportunity within the digital advertising: those segments of the industry that contain characteristics of “expiring” inventory markets such as travel.

Advertising 59

Advertising Sales Software Platform 59

Startup Professionals Musings

AUGUST 25, 2023

It helps to advertise your new presence with a grand opening, viral video, and traditional advertising to highlight entry into the arena. Utilize all the avenues for networking, including industry conferences, investor meetings, peer gatherings, and local civic organizations, to make your presence and value known.

Social Media 98

Social Media Metrics Media Tool 98

Startup Professionals Musings

OCTOBER 9, 2020

Of course, as you work with contract players, explore the potential for a long-term relationship, and wait until your organization matures to pursue career positions. Focus on a very flat organization, with minimal hierarchy. You can advertise your “greener” strategy, which today will get you greater customer loyalty and advocacy.

Competition 168

Competition Startup Demand Training 168

Tech Zulu Event

APRIL 10, 2013

Santa Monica-based SHIFT, a collaboration platform for marketers and agencies April 9 announced the launch of their Open Marketing Cloud in a move to help marketers work together more efficiently. ” Collaboration For Organic Growth. All Your Marketing Apps In One Place.

Marketing 67

Marketing Help Social Network Class 67

socalTECH

DECEMBER 16, 2009

So, it was interesting to speak with Sean Rad , founder of Twitter advertising firm Ad.ly (www.ad.ly), on how his firm is looking to help users make money from the service, even if Twitter isn't. is about helping people on Twitter make money from the content they are creating. is based in Los Angeles. How does Ad.ly

Advertising 189

Advertising Content Startup Social Network 189

Startup Professionals Musings

MARCH 27, 2020

Let me assure you, from personal experience, and from helping many successful as well as struggling entrepreneurs, that starting a business is hard work, and doesn’t come with any of the benefits mentioned. You are tuned into others’ emotions and want to help people. You see success as making a difference in the world around you.

Entrepreneur 126

Entrepreneur Organization Customer Custom 126

Startup Professionals Musings

APRIL 27, 2022

Lots of people are trying to help, with new twists on the age-old model of free-market capitalism that has driven businesses for the last 500 years. If your primary dream is to help the starving people around the world, or prevent global warming, you might consider a nonprofit, academic, on government role, rather be an entrepreneur.

Startup 110

Startup Entrepreneur Capital Examples 110

socalTECH

MARCH 28, 2014

Los Angeles-based mobile advertising company Airpush has quietly grown to around $100M in annual revenues, according to a recent ranking from Forbes--a big surprise, as the company was completely bootstrapped by founder Asher Delug , who eschewed the usual use of venture capital and private equity to build a company to those revenue levels.

Startup 196

Startup Mobile Advertising Organization 196

Startup Professionals Musings

MARCH 9, 2019

Jim Sterne, who has written many books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in a classic book titled simply " Social Media Metrics." Measuring message delivery in social media is a lot like measuring it in classic advertising, so classic metrics apply.

Social Media 98

Social Media Media Metrics Satisfaction 98

Tech Zulu Event

FEBRUARY 24, 2014

Pushup Social helps firms connect the people who are passionate about their brands. The community can be set to public or private, and integrated user analytics help identify a brand’s real ambassadors. Build for brands and organizations. Forget Facebook? Share your thoughts in the comments below. The post Forget Facebook?

Social Network 105

Social Network Networking Advertising Sites 105

socalTECH

SEPTEMBER 15, 2010

Irvine-based WebVisible , the provider of local advertising services for the small and medium sized business market, said today that it has linked with a provider of technology for franchise organizations and franchisees. WebVisible provides marketing services to help local businesses place ads on search engines. READ MORE>>.

Services 150

Services Advertising Organization Platform 150

Tech.Co

JANUARY 15, 2018

Over the next few months we will work closely with the team at MVF to ensure a successful transition as the organization continues to build Tech.Co Our dream went beyond monthly cocktail events, and together we created a new vision for how we could help innovators everywhere. They are incredibly excited about the Tech.Co

Media 175

Media News Organization Content 175

socalTECH

MAY 21, 2013

Darren Clark: Our missions is to help small businesses and communities grow. But, I think where we have a long term advantage is, the 600,000 advertise relationships and a strong presence with consumers. Google has to go through channels like us just to get to an advertiser. Louis and Atlanta.

Technical Review 223

Technical Review Glendale Advertising Google 223

Tech Coast Venture Network

AUGUST 11, 2015

By definition, public relations (PR) is the practice of managing the spread of information between an individual or an organization and the public; but the strategic communication process that occurs in today’s PR world requires so much more than just information management. As Jean-Louis Gassée once said, “Advertising is saying you’re good.

Organization 100

Organization Social Media Competition News 100

Tech Coast Venture Network

AUGUST 11, 2015

By definition, public relations (PR) is the practice of managing the spread of information between an individual or an organization and the public; but the strategic communication process that occurs in today’s PR world requires so much more than just information management. As Jean-Louis Gassée once said, “Advertising is saying you’re good.

Organization 100

Organization Social Media Competition News 100

socalTECH

OCTOBER 21, 2019

Neal Pecchenino , the founder and CEO of Boxi , while trying to advertise the brand of a company he was working for--how do you reach a lot of people with a branding campaign, affordably? Neal Pecchenino: We are the largest truck advertising company in the country. It's really a Southern California, tech advertising story.

Advertising 100

Advertising Santa Monica Startup USC 100

socalTECH

MAY 21, 2013

Darren Clark: Our missions is to help small businesses and communities grow. But, I think where we have a long term advantage is, the 600,000 advertise relationships and a strong presence with consumers. Google has to go through channels like us just to get to an advertiser. Louis and Atlanta.

Technical Review 211

Technical Review Glendale Advertising Google 211

socalTECH

JULY 27, 2015

One of the side effects of the war over Flash, has been with advertisers--particularly in Hollywood--who rely on Flash to help display their advertising banners and video to users. Matt Cooper: What we're really trying to do, is reshape the advertising space. We've figured out how to take the banner into 2016 and beyond.

Hollywood 100

Hollywood HTML Software Review Advertising 100

Startup Professionals Musings

OCTOBER 7, 2020

Independent survey organizations know how to do this, and can help you avoid a common entrepreneur misstep, called the confirmation bias. Unfortunately, even today many engineers and product developers believe that marketing is just for advertisements. Offer a default simplified path as well as a detailed path.

Startup 141

Startup Customer Custom Design 141

socalTECH

SEPTEMBER 13, 2016

A new, Los Angeles-based startup, Zenvoy (www.zenvoy.com) is looking to change that, with a service that helps match professionals with one-on-one networking. They do something where they throw your business cars in a pot, and help match you up, and have lunch or a call. What is Zenvoy? I thought that was really neat.

Startup 100

Startup Organization ACG Networking 100

Startup Professionals Musings

JULY 1, 2020

In the spirit of helping you prepare and respond positively, I offer my list of the most common new venture founder unexpected realities, with some thoughts on how to mitigate each one: The business seems to be driving you, rather than you driving it. You need all the positive traction you can get to survive and prosper.

Entrepreneur 122

Entrepreneur Startup Course Examples 122

socalTECH

MAY 12, 2017

On the flip side of that, we're working with advertisers, reaching young or predominately young, high engaged audiences with their products, through branded content and other strategies, to help those advertisers reach and engage this audience. It's pretty broad. How did you start the company? He was perfect to go into this.

Media 177

Media Content Platform Artificial Inteligence 177

socalTECH

JANUARY 18, 2011

This morning, Pasadena-based Perfect Market (www.perfectmarket.com) announced a new, $9M round of funding for the firm's technology, which is used to help publishers monetize their content. Julie Schoenfeld: When we talked last, we were focusing primarily on helping publisher monetize their archived content.

Marketing 232

Marketing Funding Content Writing 232

Startup Professionals Musings

AUGUST 7, 2020

Even a million users on your social media site won’t pay the bills until you sell some advertising or a premium service. Every business team becomes inwardly- focused by default, comparing themselves only emotionally to others they know within the organization. Can you name the top three candidates for key roles in your organization?

Technical Review 124

Technical Review Layoffs Social Media Metrics 124

socalTECH

OCTOBER 30, 2009

As we go into Halloween this weekend, we want to thank all of our sponsors, advertisers, and members, who make it possible for us to exist. Helping entrepreneurs succeed. Advertisers. Tags: sponsor advertising. Thanks in particular to: Sponsors. Redpoint Ventures (www.redpoint.com). Silicon Valley Bank (www.svb.com).

Southern California 140

Southern California IP Orange County Glendale 140

Startup Professionals Musings

OCTOBER 23, 2022

Neither people nor computers can really help you as a personal assistant unless you are willing to share data about what you like, what you feel, and who and what’s important to you. Digital channels create queues and allow truly parallel processing capabilities for individuals, despite the daily distractions of life and business.

Social Media 107

Social Media Tool Google Yahoo 107

socalTECH

MAY 11, 2010

Irvine-based WebVisible , which helps small businesses place online advertising, said this morning it is in a big hiring push, and is immediately looking to hire over 75 employees across sales, IT, software engineering, and product design positions. The firm said it received more than 600 applications from that job fair.

Los Angeles 159

Los Angeles El Segundo Electronic Arts Java 159