socalTECH

DECEMBER 18, 2014

Los Angeles-based Factual said Wednesday that it has rolled out two new tools, one aimed at geofencing of data, and another for audience targeting. The company said its Geopulse Proximity Designer and Geopulse Audience Builder are specifically aimed at marketers, and use its Global Places data to help target ad campaigns. READ MORE>>.

Tool 153

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socalTECH

SEPTEMBER 22, 2020

El Segundo-based Wpromote , which provides digital marketing services, says it has launched a new tool, to help marketers track creative ad trends.

El Segundo 113

El Segundo Tool Tips Marketing 113

socalTECH

AUGUST 27, 2015

Santa Monica-based GumGum , the developer of digital advertising and marketing tools which tie advertising into online photographs and visual content, has rolled out a new social media analysis tool. Pricing on the new tool was not announced. GumGum is led by Ophir Tanz. READ MORE>>.

Social Media 100

Social Media Tool Media Santa Monica 100

socalTECH

OCTOBER 4, 2013

Los Angeles-based Triton Digital , a provider of audio advertising and streaming technology to music streaming and online radio services, has launched a new product, aimed at helping audio publishers create targeted, niche digital audio stations. triton digital streaming audio advertising' READ MORE>>.

Tool 147

Tool Advertising Los Angeles Platform 147

socalTECH

JULY 8, 2013

If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project).

Advertising 253

Advertising Mobile OpenX Software Review 253

Both Sides of the Table

APRIL 30, 2011

In the IAB study that revealed the graph above, brand advertisers indicated that their number one objective in online advertising was “creating awareness&# followed by “creating purchase intent&# or “likelihood to recommend&# the product. Yet these seem to be the least effective attributes of banner advertising.

Advertising 352

Advertising Media Social Media Screening 352

socalTECH

JUNE 5, 2014

Pasadena-based UberMedia , which develops mobile advertising technology, is looking to connect mobile ads with television advertising with a new, targeting tool. ubermedia television advertising targeting mobile media' Pricing on the new product was not announced by the company. READ MORE>>.

Tool 147

Tool Advertising Mobile Screening 147

socalTECH

JANUARY 13, 2014

Retention Science , the developer of big data marketing and analytics tools, has rolled out a new product focused on online retailers. According to the Los Angeles startup, its new SmartSegments products is aimed at online retailers, helping them to more effective personalize their retention marketing campaigns. READ MORE>>.

Tool 153

Tool Advertising Los Angeles Pricing 153

socalTECH

FEBRUARY 24, 2015

The company said the tool not only lists ads on its own properties, but also delivers those ads to Google, Bing, and Yahoo. Pricing on the new tool was not announced. The new product includes both technology and consultants to help business owners with hands-on support. local business small advertising search'

Advertising 100

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Both Sides of the Table

AUGUST 11, 2021

Digital advertising spend is projected to grow 25% this year to $191 billion, and Google (69%), Facebook (59%), Snapchat (116%) and Twitter (87%) all just reported rapid growth in their year over year advertising revenues. no surprise?—?that’s that’s where the customers are. For these companies, it looks like a rosy picture.

Product 424

Product Platform Advertising Acquisition 424

socalTECH

AUGUST 9, 2013

What really, is happening when you place that online advertisement, and where does it go, who looks at it, and what''s really happening? All too often, those ads disappear into a maze of middlemen, and advertisers don''t really know who is seeing their ads, and why. But, there are no big tools out there to see what is going on.

Advertising 153

Advertising Startup CTO Coach Study 153

socalTECH

JULY 19, 2010

Altadena-based Perfect Market , the Idealab startup which develops software which helps traditional publishers monetize their archival and current content, said today that it has unveiled a new tool it is calling The Vault. Pricing on the new tool was not released. READ MORE>>.

Content 199

Content Tool Search Engine Optimization Altadena 199

socalTECH

AUGUST 21, 2020

Los Angeles-based OpenX said this week that it has launched a new product, Apollo, which it says helps publishers maximize their programmatic revenue. The company said the new tool integrates with the open source Prebid offering, allowing such features as configuration management and a/b testing capabilities. READ MORE>>.

OpenX 113

OpenX Product Advertising Tool 113

Tech.Co

DECEMBER 29, 2023

However, its unique-for-the-industry monthly subscription model has helped it maintain healthy profits from its loyal customer base in 2023. RunwayML Runway is an applied AI tool artists can use to create AI-generated media, like video, audio and text. Vibrant Planet's Land Tender tool. Organic milk formula product Bobbie.

Startup 210

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Both Sides of the Table

FEBRUARY 21, 2010

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. This form of advertising is know at CPA (cost per action).

Advertising 284

Advertising Invest RSS CPC 284

socalTECH

FEBRUARY 15, 2018

Los Angeles-based GumGum , the image recognition, computer vision, and advertising technology developer, has rolled out a new service called GumGum Sports Scoreboard , a new tool which helps benchmark and analyze media value generated from NBA team-owned social media accounts. READ MORE>>.

Social Media 124

Social Media Media Advertising Tool 124

socalTECH

JANUARY 30, 2020

Santa Monica-based GumGum Sports , which develops advertising analytics tools, has named Dominic Zuccarini as its SVP of Sales, according to the company.

Sales 113

Sales Artificial Inteligence Santa Monica Advertising 113

socalTECH

SEPTEMBER 26, 2017

Los Angeles-based OpenX has acquired Mezzobit and PubNation , two companies in the programmatic advertising space, the company said on Monday. According to OpenX, it plans to integrate Mezzobit and PubNation's tools into its platform. Financial details of those acquisition were not announced by the company. READ MORE>>.

OpenX 124

OpenX Company Companies Tool 124

socalTECH

JULY 23, 2020

Los Angeles-based NOM , a developer of tools to ensure that advertisement for brands reach the right YouTube, video and social audiences, said on Thursday that it has named Brian Atwood as its CEO. Atwood previously served at Zefr, dataxu, iHeart Radio and AOL, and was a member of the board at the Mobile Marketing Association (MMA).

Artificial Inteligence 113

Artificial Inteligence Advertising Los Angeles Tool 113

socalTECH

OCTOBER 16, 2014

According to the company, it has launched its Mobile Rich Media Ad Platform, a product which helps advertisers maximize their mobile ad dollars, with tools for ad authoring, a creative library, and analytics engine. Pricing on the new tool was not announced. server advertising technology display network mobile spreeify'

Mobile 218

Mobile Product OpenX Yahoo 218

Tech.Co

MARCH 25, 2022

They have a point: Other companies in similar businesses — advertising and delivery — have also seen declines in stock value lately, with Shopify, DoorDash, and Meta all lowering in valuation. Instacart Explores Advertising. — Fat Tail Capital (@FatTailCapital) March 25, 2022. per month or $98 per year.

Advertising 116

Advertising Tool .Net Google 116

socalTECH

JULY 9, 2019

Santa Monica-based MomentFeed , which develops software that helps national brands keep information on their stores up to date across mapping and mobile services, has named Nick Hedges as CEO of the company, MomentFeed said this morning. Hedges also previously has served at Bain & Company, Accenture.com, and Ogilvy & Mather.

Draper 124

Draper Southern California Santa Monica Social Media 124

socalTECH

JUNE 23, 2017

Los Angeles-based audio advertising technology developer ,a href="[link] Digital said today that it has rolled out a new, "supply side platform" (SSP) aimed at the online audio market. Triton said its new tool is already being used by publishers such as CBS RADIO, PRISA Radio and Talpa Radio. READ MORE>>.

Platform 124

Platform Advertising Demand Los Angeles 124

socalTECH

AUGUST 17, 2020

If you're a big influencer, you might get paid by a brand, but every day, people are providing word-of-mouth advertising, posting about their favorite things. We want to help you monetize your knowledge, your skills, and your social media. Right now, we're helping people every day make money on their favorite social platforms.

Help 113

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socalTECH

MAY 14, 2013

Video publishing software developer Beachfront Media is expanding into the mobile ad market today, saying that it has launched a new platform called Beachfront.io , which will help developers monetize their mobile apps with video advertising. beachfront builder advertising mobile development software' READ MORE>>.

Mobile 145

Mobile Burbank Advertising Tool 145

socalTECH

MAY 9, 2019

Los Angeles-based Pearl , the machine learning startup which was spun out of advertising AI software startup GumGum , has raised $11M in a funding round, which came from Craft Ventures, as well as un-named strategic investors.

Artificial Inteligence 124

Artificial Inteligence Yammer Tool Advertising 124

socalTECH

SEPTEMBER 23, 2014

A new, Culver City-based startup, theAmplify , said this morning that it has launched a new, Instgram video ad service, aimed at helping brands create video content to distribute through Instagram. theAmplify said its service and tool combines tools and technology with services as a "Instagram agency". READ MORE>>.

Culver City 149

Culver City Advertising Tool Pricing 149

socalTECH

JANUARY 6, 2016

Los Angeles-based audio advertising provider Triton Digital has rolled out a new product specifically aimed at podcasting proviers, the company said Tuesday. According to Triton, its new Tap Podcast product is a version of its advertising platform, which specifically helps podcast publishers insert ads into their audio stream.

Product 100

Product Advertising Tool Los Angeles 100

socalTECH

JUNE 20, 2013

Online advertising exchange The Rubicon Project is ramping up its efforts to battle botnets and other non-human traffic for advertisers, saying Thursday that it has launched new tools and programs to protect its platform. rubicon project online advertising exchange realtime botnet security marketplace market'

Advertising 140

Advertising Tool Platform Marketing 140

socalTECH

FEBRUARY 16, 2010

Los Angeles-based Rubicon Project , which supplies ad optimization software to web publishers, announced today that it has released a new version of its VANTAGE Firefox browser plug-in, which helps provide its publishers with revenue and impressoin statistics and other information. Tags: rubicon project advertising publishing.

Tool 145

Tool Clearstone Statistics Screening 145

socalTECH

SEPTEMBER 7, 2018

GumGum Sports develops computer vision to help quantify the value of sponsorships of sports teams, across television, streaming, and social media. Those tools help sponsors of sports teams, including brands, agencies, and other advertisers, to see how much exposure they are getting in videos, photos, and TV coverage.

Social Media 100

Social Media Santa Monica Advertising Media 100

socalTECH

AUGUST 5, 2015

Los Angeles-based AdtoApp , a developer of programmatic ad tools for publishers, has raised $6M in a funding round, according to the company. The company also has a large suite of tools to deal with global advertisement demand. The funding came from Run Capital. READ MORE>>.

Platform 100

Platform Advertising Tool Demand 100

socalTECH

JANUARY 24, 2019

GumGum Sports uses its computer vision tools to help sports teams show the effectiveness of exposure to its advertisers, by automatically monitoring games and helping teams quantify how much exposure their sponsors are gaining from their support. GumGum Sports also claimed it more than quadrupled its revenues.

Santa Monica 113

Santa Monica Advertising Entertainment Tool 113

socalTECH

MARCH 26, 2018

Snap has a history of buying companies to help it advanced its products; the company bought Vergence Labs in 2014 to power its Spectacles line; it recently acquired Metamarkets, a developer of programmatic advertising tools; and acquired Ctrl Me Robotics, a maker of drone technology, back in May. READ MORE>>.

Snapchat 138

Snapchat Venice Startup Report 138

Tech Zulu Event

APRIL 29, 2013

Fast forward two and a half years later and ProProfs is one of the leading online tools that lets the public and private sectors to create online quizzes, polls, surveys, flashcards, and classes with an extensive list of options. Simplicity and its comprehensive tools put ProProfs on another level.

Tool 77

Tool Class HTML Course 77

socalTECH

JUNE 9, 2014

Los Angeles-based online advertising technology developer OpenX Technologies said this morning that it has launched a new product, the OpenX SSP (Supply Side Platform). openx mobile advertising auction network server' OpenX is backed by Accel Partners, Index Ventures, SAP Ventures, and Samsung Venture Investment Corporation.

OpenX 159

OpenX Product Advertising Demand 159

socalTECH

SEPTEMBER 19, 2013

Santa Monica-based social analytics software developer MomentFeed announced this week that it has been accepted into the Facebook Preferred Marketing Developer (PMD) Program, Facebook''s program for linking with companies who develop technologies in the advertising, page management, social integration, and tool areas for the social networking site.

Develop 183

Develop Development Marketing Santa Monica 183