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Jetpack Gives a Boost to Mobile and Rich Media Advertising

Tech Zulu Event

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 billion, and on a much smaller scale, Undertone’s recent acquisition of mobile ad provider Sparkflow. That same team founded the popular site Buzznet, which became BuzzMedia and is now known as SpinMedia.

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HitFix Launches Six Second Reviews With Moviefone's Leatherman

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The latest venture out of Los Angeles-based entertainment news site Hitfix is perfect for those with mere seconds to spend on figuring out if that latest movie is worth investing time into. The new feature features--as advertised--six second reviews of current films in a very (very) short video. Leatherman is best known as "Mr.

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Citysearch Unveils Local Ad Network

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West Hollywood-based Citysearch , the online business guide owned by IAC, said late Friday that it has created a new advertising network called CityGrid. Tags: citysearch online advertising local network citygrid. READ MORE>>.

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Moviepilot Sets Up Office In Venice, Hires Two Execs

socalTECH

Moviepilot , which operates an online movie discovery site, said last week that it has opened up an office on Abbot Kinney in Venice, California, as part of its expansion into Los Angeles. Smith was previously at Amazon Media Group, working with IMDb, Amazon, Mobile and Kindle with entertainment accounts. READ MORE>>.

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How DinnerDate.com Takes Online Dating Offline, with Andrew Connell

socalTECH

The startup--created by Robert Earl (Founder and CEO of Planet Hollywood), Grant Hosford (formerly of eHarmony), and Connell (formerly of Nokia)--is using the Internet to arrange group dates at local restaurants, to connect people in person and offline. It was a mixture of mobile and device-centric and Internet development.

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How Laudville Is Bringing Your Entertainment Life Together

socalTECH

In the world of many online television, movie, and video sites, scores of music streaming services, and other entertainment content, it''s often a difficult task to find what you really want to watch, listen to, or read. But, by the time you go to all of those sites, you have dozens of tabs open. It''s a very fractured process.

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Interview with Sara Bordo, NowLive

socalTECH

Despite the proximity to Hollywood and the entertainment world, in the world of Southern California startups, actually combining the two world is quite difficult. Sara Bordo: My co-founder, Brad Sexton and I, both come from the Hollywood studio world. Everything on a page on our site is not only about engagement but transactions.

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