socalTECH

JANUARY 7, 2010

Beverly Hills-based online advertising network Hydra is targeting the education market, saying today that it has launched a new vertical website, MyDegreeFinder.com , specifically aimed at students looking for higher education degree programs. Tags: hydra media advertising education mydegreefinder. READ MORE>>.

Education 124

Education Beverly Hills Sites Advertising 124

socalTECH

AUGUST 9, 2013

What really, is happening when you place that online advertisement, and where does it go, who looks at it, and what''s really happening? All too often, those ads disappear into a maze of middlemen, and advertisers don''t really know who is seeing their ads, and why. Similar, we also provide information on what publishers are doing.

Advertising 153

Advertising Startup CTO Coach Study 153

socalTECH

MAY 10, 2013

We caught up with CEO Walter Delph to hear how the promise of social media advertising has measured up to reality, and what that means for brands and marketers today trying to leverage the new reality of social conversations. We''re the leading social advertising platform that leverages celebrity relationships.

Social Media 237

Social Media Advertising Media Metrics 237

socalTECH

NOVEMBER 6, 2013

Irvine-based Local Corporation said this morning that it has launched a new, pre=roll video network aimed at advertisers and publishers. The company said the new, pre-roll video network will offer advertisers access to over 350 websites, including its own Local.com site. READ MORE>>.

Networking 138

Networking Advertising Sites Marketing 138

socalTECH

MARCH 12, 2009

Irvine-based Autobytel released its quarterly results Thursday, revealing that the firm saw a 35 percent plunge in its advertising revenue, and a 23 percent drop in leads referral revenues last quarter. The firm, which operates a series of automobile related sites, said it had a net loss of $15M on revenues of $14.2M

Advertising 100

Advertising .Net Activity Sites 100

socalTECH

AUGUST 26, 2014

Moat will provide Evolve Media with information on brand metrics for display and video ads, as well as information on viewability, to Evolve. Evolve says its family of sites now reach 95 million people each month. evolve media viewability audit totallyher craveonline advertiser advertising content' READ MORE>>.

Media 138

Media Metrics Advertising Content 138

socalTECH

SEPTEMBER 18, 2013

Irvine-based online auto information and leads site Autobytel announced Wednesday afternoon that it has invested $2.5M in AutoWeb , a new, pay-per-click automotive advertising marketplace. advertising lead content information auto strategic investment capital venture autoweb autobytel' in AutoWeb as it grows.

Invest 147

Invest Advertising Content Sites 147

socalTECH

MAY 24, 2012

The firm said that TacoGrid will automatically general mobile site for restaurants, aimed at restaurants in the top 50 cities in the U.S., ShareSquare said the new site will be completely free to restaurants, but will also allow restaurants to enhance their sites with information feeds, special contests, advertising, and more.

Mobile 205

Mobile Services Tips Sites 205

TechEmpower

NOVEMBER 13, 2023

It means wasted advertising spend and lost goodwill. Applying that solution to our job matching site made perfect sense. That’s why we’re planning on building most of our sites this way in the future. That’s why we’re planning on building most of our sites this way in the future.

Generative AI 295

Generative AI Artificial Inteligence TechEmpower Tips 295

Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers.

Advertising 66

Advertising Marketing Startup Framework 66

Startup Professionals Musings

DECEMBER 3, 2021

What validates credibility and makes your site memorable in the minds of consumers, and how much does it cost? Put yourself on the site. Add a modest advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them.

Web 117

Web Search Engine Optimization eBook Advertising 117

socalTECH

DECEMBER 26, 2013

Santa Monica-based online car information and shopping site Edmunds.com said this week that it has launched its first ever, national television ad campaign. Edmunds.com did not say how much it is investing in the television advertising campaign. edmunds national automobile information television branding marketing commercial'

Edmunds 154

Edmunds Santa Monica Advertising Sites 154

socalTECH

FEBRUARY 26, 2014

Santa Monica-based Demand Media said this morning that it has linked up with Healthline , a provider of health information and technology, in a digital advertising partnership. According to the two, Healthline will create digital advertising solutions and represent categories on LIVESTRONG.COM, Demand Media''s health and fitness site.

Demand 124

Demand Media Santa Monica Advertising 124

Tech Zulu Event

OCTOBER 17, 2012

At the moment, Conolly heads the startups social media team in Egypt while Turdubaev looks after Russian countries and translation of the site. Where does someone who is starting a hairdressers advertise their business? Small business owners who are not internet savvy - do not know how and where to advertise their business.

Advertising 79

Advertising Services Social Network Startup 79

Berkonomics

FEBRUARY 13, 2014

And the most logical one seemed to be “eyeballs” or number of unique users finding their way to the site or registering for the service. And yet, users rave about the service, and spend long durations of time on the site. Once we had what we thought was the answer, in allowing for display advertising on these sites.

Metrics 207

Metrics Sites Advertising Web 207

socalTECH

DECEMBER 17, 2012

Online local business advertising firm Local Corporation announced this morning that it has launched a new, industry-specific website focused on the heating, ventilation, and air conditioning (HVAC) market. The new site offers educational articles and other information aboud HVAC services, and will generate leads for local businesses.

Marketing 147

Marketing Education Advertising Sites 147

socalTECH

JUNE 8, 2010

Pasadena-based TweetUp , the Twitter advertising play of Idealab's Bill Gross, said today that it has added news site Topix to its network. TweetUp allows Twitter users to bid on keywords to bring their tweets to the top when users search for information on different web sites. READ MORE>>.

Idealab 214

Idealab News Advertising Pasadena 214

socalTECH

MAY 14, 2013

Video publishing software developer Beachfront Media is expanding into the mobile ad market today, saying that it has launched a new platform called Beachfront.io , which will help developers monetize their mobile apps with video advertising. beachfront builder advertising mobile development software' READ MORE>>.

Mobile 145

Mobile Burbank Advertising Tool 145

socalTECH

OCTOBER 8, 2012

Moviepilot , which operates an online movie discovery site, said last week that it has opened up an office on Abbot Kinney in Venice, California, as part of its expansion into Los Angeles. The site provides recommendation and information on upcoming movie titles. READ MORE>>.

Venice 178

Venice Paramount Advertising Los Angeles 178

socalTECH

SEPTEMBER 24, 2012

Los Angeles-based SteelHouse , a promising ad technology company backed by Qualcomm Ventures, Daher Capital, Baroda Ventures, Greycroft Partners, and Rincon Venture Partners, has rolled out a new advertising technology today. Pricing on the new product was not announced. READ MORE>>.

Technology 145

Technology Advertising Commerce Pricing 145

Startup Professionals Musings

DECEMBER 5, 2021

Someone has to design and create those entertaining or informative messages that are designed to be passed along in an exponential fashion, often electronically or by e-mail. It’s harder than it looks to exploit people’s propensity to share humorous, enjoyable or useful information - jokes, special offers, and games.

Marketing 139

Marketing Startup SEM Blogging 139

Startup Professionals Musings

NOVEMBER 27, 2021

Customers go there to check on the details of your offerings and verify that you are not a scam, investors look there to check out your management and sales approach, and suppliers expect to find contact information. There are many practical reasons for going to work early on your web site. Viral marketing needs a website.

Web 139

Web Startup Sites Design 139

socalTECH

MARCH 22, 2012

Los Angeles-based SodaHead , the online social discussion and voting site, is one of the launch partners for the new Google Analytics Social Media features, Google said this week. SodaHead, which was co-founded by former MySpace exec Jason Feffer, was one of nearly two dozen social sites who partnered with Google on the feature.

Google 160

Google Social Media Sites Advertising 160

Berkonomics

DECEMBER 31, 2015

We think of media advertising as either paid or free – placed by paying a fee or by a PR firm or by you at no placement cost, especially when you provide editorial content beneficial to the publisher. Owned media comes from the databases you own, such as your company’s web site, email. Happy New Year from Dave and BERKONOMICS.

Social Media 120

Social Media Newsletter Advertising Media 120

socalTECH

MARCH 16, 2011

Santa Monica-based eHow , the online question and answer site owned by Demand Media, has revealed a new site redesign today, saying it has launched a new look-and-feel plus additional site enhancements. eHow said the new organization makes the site more useful to advertisers. READ MORE>>.

eHow 150

eHow Santa Monica Demand Sites 150

socalTECH

MAY 8, 2012

Once high flying social networking site MySpace --now a unit of Specific Media--has agreed to settle with the Federal Trade Commission (FTC) over privacy issues, according to the FTC. READ MORE>>.

Social Network 145

Social Network Advertising Sites Media 145

socalTECH

SEPTEMBER 19, 2013

Santa Monica-based social analytics software developer MomentFeed announced this week that it has been accepted into the Facebook Preferred Marketing Developer (PMD) Program, Facebook''s program for linking with companies who develop technologies in the advertising, page management, social integration, and tool areas for the social networking site.

Develop 183

Develop Development Marketing Santa Monica 183

socalTECH

DECEMBER 17, 2009

Los Angeles-based Twitter advertising startup Ad.ly Analytics services allows users to see how many engaged followers a user has, audience gender, location, and other information. The new service is part of an effort by the firm to provide publishers with more information on their audiences on the Twitter micro messaging site.

Statistics 183

Statistics Advertising Los Angeles Sites 183

socalTECH

MAY 16, 2013

StackSocial said it will provide apps, gadgates, and other tech-related products at a new store on the technology news site. offers up news, reviews, tips, and other information on iPhones. stacksocial deal iphone publishing content advertising ecommerce store' Financial details of the deal were not disclosed. iPhoneinCanada.ca

Technical Review 140

Technical Review Technology Software Review Tips 140

Berkonomics

MAY 30, 2019

Growing weary of paid advertisements. We have grown more than a bit weary of most advertising, no matter in what form. Given the statistics quoted above, you must find ways to have your consumers endorse your product publicly, and in a form that is divorced from looking like an advertisement. Using new tools in a social age.

Case Study 120

Case Study Study Customer Custom 120

socalTECH

MARCH 23, 2010

Ventura-based The Trade Desk , a new online Internet advertising exchange firm headed by AdECN co-founder Jeff Green, has raised $2.5M The Trade Desk operates an Internet advertising marketplace which uses various, in-depth data sources to better target and match advertisers and publishers. in a venture funding round.

Ventura 145

Ventura Advertising Sites Acquisition 145

socalTECH

NOVEMBER 19, 2010

SVnetwork's SocialVibe site allows users to view information and promotions from brands, who then donate money to a charity selected by a user, with additional donations for sharing information with friends on Facebook and Twitter. Tags: svnetwork causes nonprofit brand advertising. READ MORE>>.

Redpoint 159

Redpoint Advertising Sites Web 159

socalTECH

NOVEMBER 30, 2016

It's the age of smartphones and mobile data, where there are now apps gathering an immense amount of information about where we are, what stores we visit, and what we are doing. We take mobile behavior signals, and create actionable insights to power advertising, business intelligence, and measurement.

Advertising 100

Advertising Mobile Social Media Startup 100

socalTECH

MARCH 25, 2011

According to the firm and Santa Monica-based production firm Optimus, United Online is launching a national advertising spot focused on the newly renamed and refocused nostalgia business. MemoryLane was, until recently, Classmates.com. READ MORE>>.

Woodland Hills 153

Woodland Hills Santa Monica Social Network Advertising 153

Startup Professionals Musings

FEBRUARY 20, 2019

What validates credibility and makes your site memorable in the minds of consumers, and how much does it cost? Put yourself on the site. Add a modest advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them.

Search Engine Optimization 88

Search Engine Optimization eBook Advertising SEO 88

Berkonomics

JANUARY 7, 2016

There is so much information being shot at us daily via social media streams that we should monitor and control that which pertains to our business – and do so with some level of expertise. There are tools to inform you when your company name or personal name is mentioned. There is still a great place for traditional advertising.

Social Media 120

Social Media Media Search Engine Optimization Tool 120

socalTECH

MARCH 2, 2012

It's not an uncommon experience, and one which drove Holden Steinberg and Jason Crilly to start PageWoo (www.pagewoo.com), a service which is aimed at helping businesses create mobile-friendly landing pages for their advertisements. We're not a mobile site creator, and are really part of the ad experience. What exactly is PageWoo?

Mobile 249

Mobile Startup Advertising Sites 249