Both Sides of the Table

FEBRUARY 21, 2010

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I believe that many social networks confused this idea.

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Advertising Invest RSS CPC 284

socalTECH

APRIL 30, 2013

Yet, it seems like there''s no easy way to specifically advertise on those games, or a way for those game developers to monetize that audience. However, Mobigirl Media (www.mobigirlmedia.com), a new mobile advertising network, is looking to change that by specifically creating an ad network focused on girls.

Mobile 208

Mobile Networking Media Advertising 208

socalTECH

OCTOBER 9, 2013

Google''s display advertising network, Google Display Network, doesn''t perform as promised, according to Santa Barbara-based PureClick. pureclick google display network advertising' READ MORE>>. pureclick google display network advertising' PureClick is led by Tim Rodgers. READ MORE>>.

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Google Networking Santa Barbara Advertising 157

socalTECH

MARCH 3, 2016

Santa Monica-based Pathmatics , a startup developing analytics software for analyzing the programmatic advertising market, has raised $3M in a Series A funding. Pathmatics is led by Gabe Gottlieb, and was founded in 2010. READ MORE>>.

Advertising 100

Advertising Bertelsmann Software Santa Monica 100

socalTECH

JANUARY 18, 2012

Westlake Village-based ValueClick Media , the ad network division of ValueClick, is taking advantage of the runup to the Presidential elections with a new product. ValueClick said it has launched GoVote, a new advertising product aimed at political marketers. READ MORE>>.

Advertising 140

Advertising Westlake Village Product Activity 140

socalTECH

NOVEMBER 6, 2013

Irvine-based Local Corporation said this morning that it has launched a new, pre=roll video network aimed at advertisers and publishers. The company said the new, pre-roll video network will offer advertisers access to over 350 websites, including its own Local.com site. READ MORE>>.

Networking 138

Networking Advertising Sites Marketing 138

socalTECH

AUGUST 9, 2013

What really, is happening when you place that online advertisement, and where does it go, who looks at it, and what''s really happening? All too often, those ads disappear into a maze of middlemen, and advertisers don''t really know who is seeing their ads, and why. What''s your background, and how did you get into online advertising?

Advertising 153

Advertising Startup CTO Coach Study 153

socalTECH

MARCH 26, 2013

Irvine-based online local advertising firm Local Corporation said today that it has launched a new, premium ad network it is calling "Fusion by Local". The firm said the new ad network will let advertisers reach customers in local markets, and provide display advertising both on its own sites and over 1,000 regional media sites.

Networking 138

Networking Advertising Sites Media 138

socalTECH

DECEMBER 12, 2011

Irvine-basd Specific Media , the online advertising network which also owns MySpace, said Monday that it has tied with Nielsen Catalina Solutions , which measures advertising performance. Nielsen Catalina Solutions is a join venture of Nielsen and Catalina Marketing. READ MORE>>.

Advertising 157

Advertising Media Networking Marketing 157

socalTECH

JANUARY 10, 2012

Santa Barbara-based RinvRevenue , the provider of pay-per-call marketing technology, said today that it has partnered with mobile ad network firm Tapjoy. The two said they partnership will deliver advertisers with more customers through inbound calls. Financial details of the partnership were not announced.

Mobile 182

Mobile Networking GRP Partners Santa Barbara 182

socalTECH

MARCH 14, 2013

Eagle as its new Chief Marketing Officer. According to ValueClick, Eagle has previously served at such companies as Empowerd Careers, eHarmony, Claria Corporation, Concentric Network Corporation, MFS Communications and The Proctor & Gamble Company. ValueClick is a developer of online advertising products. READ MORE>>.

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Westlake Village Marketing eHarmony Advertising 147

socalTECH

APRIL 16, 2010

Los Angeles-based Break Media , the online operator of a network of sites focused on men, announced Friday morning that it has launched a new division focused on CPA, performance marketing. Break Media said that Apogee Media Network will focus on customer acquisition, email marketing, and social media for advertisers, on a CPA-basis.

Social Media 230

Social Media Media Marketing Advertising 230

socalTECH

APRIL 3, 2012

Pasadena-based OpenX , the provider of digital advertising servers and technology run by Tim Cadogan, has inked a deal to power a new, mobile ad network being started by Samsung , one of the biggest providers of smartphones and tablets. The new advertising network will be powered by OpenX. READ MORE>>.

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OpenX Mobile Networking Advertising 133

socalTECH

MAY 10, 2013

We caught up with CEO Walter Delph to hear how the promise of social media advertising has measured up to reality, and what that means for brands and marketers today trying to leverage the new reality of social conversations. We''re the leading social advertising platform that leverages celebrity relationships.

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Social Media Advertising Media Metrics 237

socalTECH

SEPTEMBER 19, 2013

Santa Monica-based social analytics software developer MomentFeed announced this week that it has been accepted into the Facebook Preferred Marketing Developer (PMD) Program, Facebook''s program for linking with companies who develop technologies in the advertising, page management, social integration, and tool areas for the social networking site.

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Develop Development Marketing Santa Monica 183

Both Sides of the Table

SEPTEMBER 15, 2013

For much of 2013 I watched the press write articles about how the YouTube “MCNs” (multi-channel networks) were doomed and tried to square that with the data I was watching at the one I invested in, Maker Studios, who has had one hell of a year. So can you successfully build a YouTube network? ” YouTube takes 45%.

Networking 366

Networking Media Content Customer 366

Startup Professionals Musings

FEBRUARY 23, 2020

Now these principles are complicated by the worldwide instant access to many competitive alternatives, indirect social and environment impacts, and the velocity of change enabled by the pervasive market move to digital. Value to second-order customer advertisers is key. Network effects are huge value generators.

Marketing 124

Marketing Customer Custom Competition 124

socalTECH

AUGUST 15, 2011

Irvine-based Local.com announced this morning that it has appointed Lori Chavez as its new Vice President of Marketing. Local.com operates a network on online websites which market local businesses. Chavez joins the company from Westfield, the shopping mall developer.

Marketing 140

Marketing Equity Advertising Sites 140

Both Sides of the Table

MARCH 15, 2010

They “don’t care what people ate for lunch.&# They’re fine on their existing social networks, which these days mostly means they’re happy with Facebook. Traditional social networks are more restricted to people whom I already know and information and updates are less discoverable.

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Social Network Networking Blogging RSS 347

SoCal CTO

OCTOBER 14, 2009

Cliff Allen is someone I've known for quite a few years and he's a go to person for me when I'm thinking about issues around marketing, sales, technology, startups and networking. Lots of online marketing before that, but we had some great results when we were picked up by a national radio program. Hey, radio.

Los Angeles 150

Los Angeles Networking Marketing Startup 150

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. In today’s market, so much focus is placed on transacting business online. 10) Rob, why does the world need RingRevenue? . “In

Marketing 209

Marketing Advertising Paid Search Startup 209

socalTECH

FEBRUARY 17, 2011

San Diego-based KidZui said this week that it has launched a new advertising platform focused on family-friendly brands. Mullen joins the firm from The Nickelodeon Kids & Family Group, where he was VP Sales and Marketing. Mullen joins the firm from The Nickelodeon Kids & Family Group, where he was VP Sales and Marketing.

Advertising 124

Advertising Platform Electronic Arts San Diego 124

SoCal Tech Calendar

JULY 26, 2012

Wednesday, August 1, 2012 -- Next MediaLeaders Networking Event. re hosting a Santa Monica networking event at the Sonoma Wine Garden to celebrate this great weather. This spacious venue has tons of outdoor seating and lots of areas to mingle and chat about all things tech, marketing and advertising. If you look close?you

Networking 113

Networking Santa Monica Advertising Marketing 113

Frank Addante

AUGUST 22, 2013

But RTB isn’t the only thing that matters when it comes to advertising automation. RTB is less than half of the total automated advertising market. When you look at static bids, for example, there’s $5 billion to $7 billion of ad spending that goes through ad networks. $3 The Automated Advertising Industry'

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Advertising Press Commerce Examples 86

Both Sides of the Table

DECEMBER 5, 2010

Social Networks: Past, Present & Future. I recently spoke at Caltech at the Caltech / MIT Enterprise Forum on “the future of social networking,&# the 30-minute video is here and the PowerPoint presentation is here on DocStoc ). What are the big trends that will drive the next phase of social networks?

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Social Network Networking Web 2.0 Web 297

socalTECH

AUGUST 31, 2021

Santa Monica-based H Code, which provides digital advertising services to the Hispanic market, said Monday afternoon that the company has received a new, capital investment. The funding came from private equity investor Falfurrias Capital Partners (FCP), which invests in growth-oriented, middle-market companies.

Invest 113

Invest Santa Monica Equity Advertising 113

Tech Zulu Event

AUGUST 22, 2012

GraphEffect today unveiled the latest version of its social network for marketers with an open API for developers. GraphEffect is a collaboration platform for social marketers which had only been available to large marketing partners including American Express, Toyota, Estee Lauder, Clorox, and Samsung. Venture Funding.

Social Network 65

Social Network Marketing Networking Social Media 65

socalTECH

FEBRUARY 4, 2011

Santa Monica-based Focused Labs , which provides social media marketing services, said Thursday that it has renamed itself GraphEffect , and raised $2M in funding. GraphEffect provides a social advertising platform which helps advertisers gain Facebook fans and Likes. The firm was founded by Clark Landry and James Borow.

Marketing 189

Marketing Santa Monica Social Media Advertising 189

Both Sides of the Table

JANUARY 12, 2014

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Online marketing uses techniques for driving promotion and place.

Marketing 379

Marketing Startup SEM SEO 379

TechCrunch LA

FEBRUARY 19, 2020

and international cities like London, Mexico City, Seoul and Vilnius are building professional social networks for black professionals and blue collar workers, fashion labels, educational tools in augmented reality, kids entertainment, and an interactive entertainment production company. The new batch of startups coming from across the U.S.

Artificial Inteligence 331

Artificial Inteligence Social Network Los Angeles Snapchat 331

socalTECH

DECEMBER 10, 2010

Thanks to all of our sponsors and advertisers, who make our coverage of Southern. Thanks this week to our sponsors and advertisers, which include Clearstone. Marketing , Costello and Sons Insurance , Deloitte , The City of. Binary Pulse Technology Marketing (www.binarypulse.com). Advertisers. professionals?

SoCalTech 127

SoCalTech Advertising Rustic Canyon Glendale 127

socalTECH

SEPTEMBER 24, 2014

has acquired mobile ad network PlayHaven from current owner Upsight , the two companies aid this morning. Science said the deal came as it was looking for a mobile advertising firm. PlayHaven Ad Network and its operating team are becoming part of Science''s Growth Labs division. Los Angeles-based Science Inc. READ MORE>>.

Advertising 166

Advertising Networking Mobile Acquisition 166

socalTECH

OCTOBER 16, 2014

Los Angeles-based Spreeify , the developer of display ad technology which is led by Ruben Dua, has rolled out a new product aimed at the mobile market. server advertising technology display network mobile spreeify' Pricing on the new tool was not announced. READ MORE>>.

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Mobile Product OpenX Yahoo 218

Tech Coast Venture Network

FEBRUARY 25, 2010

Manal Richa Social networking is not about technology or what you had for lunch. While creating a major shift in messaging and communication, social networking is literarily changing the way we look at the world. It is about building a global network while having access to instant information and exposing your message to viral growth.

Social Network 100

Social Network Networking Search Engine Optimization Social Media 100

Tech Zulu Event

OCTOBER 17, 2012

Armed with a degree in Marketing and Business from University of Ulster in Northern Ireland and an Operations experience from Ireland, UAE and Egypt , Ciaran Connolly, 36 teamed up with Ernist Turdubaev 33, with a Master of Arts – Retail and Government Sector to launch ProfileTree. What is ProfileTree? We help them with this.

Advertising 79

Advertising Services Social Network Startup 79

socalTECH

DECEMBER 9, 2013

Westlake Villlage-based ValueClick has inked a partnership deal with Twitter , to help marketers reach Twitter''s audience through Promoted Tweets and Promoted Accounts, the company announced Friday. According to ValueClick, it is integrating Twitter''s services into its 1:1 personalized marketing solution. READ MORE>>.

Social Network 147

Social Network Advertising Networking Marketing 147

socalTECH

APRIL 14, 2010

Our interview this morning is with Lolita Carrico, founder of Gloss Network for Women (www.mygloss.com), an online network of sites focused on women. What is Gloss Network? That's where the initial idea came for Gloss Network. Are sponsors interested in such highly targeted sites, rather than the broad reach? READ MORE>>.

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Networking Social Media Startup Search Engine Optimization 230