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The Future of Advertising will be Integrated

Both Sides of the Table

They first started in 1994 and are therefore almost as old as the Web itself. In the IAB study that revealed the graph above, brand advertisers indicated that their number one objective in online advertising was “creating awareness&# followed by “creating purchase intent&# or “likelihood to recommend&# the product.

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Web 3.0

SoCal Tech Calendar

Saturday, August 27, 2011 -- Web 3.0: dramatic shift in business and technology is taking place as the Social Web (Web 2.0) evolves into the Semantic Web (Web 3.0). Networks link spartphones, in-car computer, televisions, and home media networks. on marketing, advertising and business models.

Web 113
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Reaching Girls With MobiGirl Media's Girl-Friendly Mobile Ad Network

socalTECH

Yet, it seems like there''s no easy way to specifically advertise on those games, or a way for those game developers to monetize that audience. However, Mobigirl Media (www.mobigirlmedia.com), a new mobile advertising network, is looking to change that by specifically creating an ad network focused on girls.

Mobile 208
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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I believe that many social networks confused this idea.

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10 Keys To A Credible and Trusted Internet Web Domain

Startup Professionals Musings

Publish a regular blog, contribute to relevant social networks, and highlight several videos, podcasts, or eBooks of you and your technology. Add a modest advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them. They will exit quickly.

Web 117
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The Web is Against the Ropes, But it’s Not Dead

Both Sides of the Table

I had a really fun 20-minute interview with Howard Lindzon of Stock Twits as part of a 5-part series on whether the web is dead. The topic of whether the web is dead was kicked off by Chris Andersen of Wired Magazine in this article. The Internet existed long before the World Wide Web and web browsers were created.

Web 300
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Los Angeles Web Developer

SoCal CTO

Just the kind of person I like to meet. :) But I was a bit surprised when he emphasized how hard it had been for them to find a web developer in Los Angeles. My flippant comment was, “If you do a Google search for Los Angeles web developer, you’ll find a LOT of people and firms.” It’s a pretty active, but very private network.