socalTECH

SEPTEMBER 11, 2013

San Diego-based Covario , the search agency and search marketing technology provider, is bolstering its advisors today, saying it has added Bloomberg TV host and former Kodak CMO Jeffrey Hayzlett to its advisory board. Covario, which is run by Russ Mann, provides search advertising services and software. READ MORE>>.

San Diego 147

San Diego Advertising Marketing Software 147

socalTECH

JUNE 21, 2016

Verve , a provider of location-based advertising technology which has operations in San Diego, said this week that it has acquired wireless beacon startup Roximity , and raised $30M in a debt funding. Financial details of the acquisition were not announced. The debt funding came from Silicon Valley Bank. READ MORE>>.

San Diego 124

San Diego Acquisition Advertising Marketing 124

socalTECH

FEBRUARY 4, 2016

San Diego-based software developer Zeeto , a developer of online advertising software, said it has expanded to the East Coast, and opened up a New York City office. Zeeto is led by Stephan Goss, and develops software to manage advertisements on websites using a method it calls "registration marketing".

San Diego 100

San Diego Advertising Software Development Software 100

socalTECH

DECEMBER 11, 2018

So, if you're a marketer, how do you track and encourage those word-of-mouth recommendations? San Diego-based Wildfire Systems , led by startup veteran Jordan Glazier , has developed software which product referrals and automatically transform them into trackable links across email, text messaging, chat, and social messaging.

San Diego 159

San Diego Social Media Commerce Snapchat 159

socalTECH

MARCH 20, 2014

Los Angeles-based online advertising technology developer Rubicon Project set the pricing range for its initial public offering Thursday, saying that it hopes to offer 6,770,995 shares of its common stock at between $15.00 RBC Capital Markets, Needham & Company, Oppenheimer & Co, and Luma Securities. and $17.00 READ MORE>>.

Clearstone 164

Clearstone Southern California Advertising San Diego 164

socalTECH

OCTOBER 2, 2013

San Diego-based Vionic , a developer of technology for helping companies create social media deals and promotions, said Wednesday that it has raised $900,000 in a funding round. The company also said it has added Marie DeOrio as Vice PResident of Marketing for the company. The funding came from angel investors. READ MORE>>.

Social Media 183

Social Media San Diego Venture Capital Advertising 183

socalTECH

AUGUST 29, 2012

San Diego-based WhatRunsWhere , a startup which develops advertising tracking technology, said this morning that it has acquired Mobile Ad Spy , a UK-based mobile ad tracking startup. WhatRunsWhere said it would use the acquisition to launch a new offering in the mobile ad tracking market. READ MORE>>.

Mobile 140

Mobile Advertising San Diego Acquisition 140

socalTECH

FEBRUARY 27, 2013

Selectable Media , a digital advertising firm which lets users unlock digital content in exchange for interacting with brand advertising, said today that it has expanded to Los Angeles, as part of a growth in its footprint. The company also said it has added Dan Feldstein as its Director of Marketing. READ MORE>>.

Media 164

Media Avalon San Diego Advertising 164

socalTECH

JULY 7, 2017

San Diego-based Qualcomm has ramped up its battle with Apple , saying on Thursday that it will seek to ban the importation of iPhones into the United States, over violation of its patents. Qualcomm and Apple have been locked in a legal battle over Qualcomm's licensing fees for its technology.

Patents 113

Patents San Diego Advertising Marketing 113

socalTECH

MAY 5, 2015

San Diego-based software developer Tealium , which develops software used to manage enterprise "tags", those snippets of codes used for tracking advertising, marketing, analytics, and other efforts, said today that it had 100% growth in the first quarter of 2015. The company did not disclose any actual revenue numbers.

Report 100

Report San Diego Advertising Software Development 100

SoCal Tech Calendar

OCTOBER 3, 2012

This is the "got to get an invitation" event for what is shaping up to be a MOBILE Industry week in San Diego. Who will be there: Developers, Publishers, Executives and Investors that focus on the mobile market from San Diego and abroad. See [link].

Mobile 113

Mobile HTML San Diego Acquisition 113

socalTECH

JUNE 13, 2012

San Diego-based Tealium , the developer of enterprise tag management software, announced today that it has been selected by News International , the UK publishing division of News Corporation for its online media network. The firm raised a $1.1M Series A in January from angels. READ MORE>>.

News 150

News San Diego Web Advertising 150

socalTECH

MAY 20, 2010

Woodland Hills-based ReachLocal , which helps small and local businesses place Internet advertising, was up 15.2 The firm's stock was up in its debut despite a down market for the day, with the NASDAQ down -4.11 Tags: reachlocal advertising small business exit merger acquisition. during the day. percent to 2,204.01.

ReachLocal 157

ReachLocal Woodland Hills Thousand Oaks NewEgg 157

socalTECH

DECEMBER 13, 2010

San Diego-based Frontline Direct , which is owned by Adconian Media Group, said today that it has acquired Objective Loyalty , a provider of data management and direct marketing solutions. Frontline Direct is a provider of online marketing, and was acquired by Adconian Media in February of 2008.

San Diego 154

San Diego Advertising Media Networking 154

socalTECH

DECEMBER 7, 2012

The highest ranked was San Diego-Carlsbad-San Marcos , with 11.1 The top ranked area in the nation, which was San Jose-Sunnyvale-Santa Clara, had 28.8 percent of private jobs in the technology sector, ranked at number 13 nationwide; Santa Barbara-Santa Maria-Goleta had 8.9 percent of jobs in technology, ranked at 20.

Report 203

Report Santa Barbara Technology Southern California 203

socalTECH

SEPTEMBER 11, 2018

San Diego-based e-commerce agency CPC Strategy has been acquired by digital marketing agency Elite SEM , according to private equity backer Mountaingate Capital. Financial details of the acquisition were not announced.

CPC 100

CPC SEM San Diego Commerce 100

socalTECH

DECEMBER 28, 2009

San Diego-based Brickfish , which provides online marketing campaigns for brands, has raised another $3.0M Tags: brickfish venture capital advertising marketing. in funding, according to a regulatory filing by the firm last week. READ MORE>>.

San Diego 140

San Diego Venture Capital Advertising Web 140

socalTECH

SEPTEMBER 20, 2010

Los Angeles-based Internet Brands , which operates a suite of online, advertising driven websites across a wide range of verticals, said Monday that it would go private in a $640M, private equity deal, bucking the trend of Southern California companies filing to get to the public markets.

Internet Brands 190

Internet Brands Westlake Village Woodland Hills Beverly Hills 190

socalTECH

FEBRUARY 3, 2010

San Diego-based Covario , a developer of search engine marketing and search engine optimization software, said today that it has launched a new product focused on creating mobile web sites. According to the firm, its new product--Mobile COntent Optimizer--helps advertisers create mobile-friendly web sites.

Web 154

Web Sites Search Engine Optimization Mobile 154

socalTECH

JANUARY 14, 2010

San Diego-based Underground Elephant , a startup focused on the CPA-based, performance based advertising market, said today that it has opened up an office in Santa Monica. Tags: underground elephant advertising network executive. Underground Elephant is headed by Jason Kulpa.

Santa Monica 145

Santa Monica Yahoo San Diego Advertising 145

socalTECH

AUGUST 11, 2009

San Diego-based Covario , a provider of search engine marketing and SEO automation software, said Tuesday that the firm has launched a new services arm, focused on agency services. Tags: covario search engine marketing executive. Covario's software automates much of the SEO work that traditional agencies have provided.

Services 167

Services SEO San Diego Advertising 167

Tech Zulu Event

OCTOBER 13, 2011

I entered Pepcom’s Mobile Focus event with heightened excitement after driving through the busy intersections of Downtown San Diego’s rickshaw littered streets. And if you’ve never had the Mexican food in San Diego… stop what you’re doing and go. And the most… interesting?

San Diego 65

San Diego Mobile Startup Cloud Computing 65

socalTECH

OCTOBER 7, 2009

San Diego-based Covario , a provider of paid search and search engine optimization software, reported this week that its analysis has found that major U.S. advertisers have upped their spending on paid search by almost 8 percent in Q3. Tags: covario paid search engine advertising. READ MORE>>.

Paid Search 140

Paid Search Search Engine Optimization San Diego Advertising 140

socalTECH

NOVEMBER 16, 2009

San Diego-based social media marketing firm Brickfish has roped in fashion retailer The Limited , for a pet product launch, the company said today. Tags: brickfish limited fashion advertising social media. Financial impact of the win was not disclosed. READ MORE>>.

Social Media 124

Social Media San Diego Advertising Media 124

Xconomy

SEPTEMBER 26, 2016

Tealium, a San-Diego startup that provides online advertising tag management and marketing services for enterprise customers, has raised $35 million in a growth financing deal intended to expand its technology and market reach. The company’s workforce has grown to about 270, including 80 in San Diego.

Customer 40

Customer Custom San Diego JavaScript 40

socalTECH

APRIL 7, 2009

San Diego-based Brickfish , a provider of social media marketing and advertising services, said Tuesday that Nike is using the firm as part of a user-generated photo contest. Brickfish runs social media campaigns and social media advertising for companies, and is venture backed by DCM, Draper Richards L.P.,

Social Media 100

Social Media Draper Advertising San Diego 100

socalTECH

MARCH 5, 2009

San Diego-based Covario , a developer of marketing analytics and search engine optimization software, said Thursday that the firm has hired on a new VP of Business Development. The firm also said it has promoted VP Products and Marketing Craig Macdonald to SVP, President, and Chief Marketing Officer. READ MORE>>.

Search Engine Optimization 100

Search Engine Optimization Organic Search Advertising San Diego 100

socalTECH

JANUARY 25, 2017

San Diego-based Ad-Juster , a developer of automated reconciliation and reporting software for the digital ad market, was recently acquired by Chinese investor Innotech Capitals. Financial details of the acquisition were not announced. Ad-Juster was founded in 2007, and was led by Mike Lewis.

Capital 100

Capital San Diego Acquisition Report 100

socalTECH

NOVEMBER 6, 2008

Los Angeles- and San Diego-based Veoh (www.veoh.com), an online video sharing site, has laid off 20 people, or roughly 18-20 percent of the firm's employees. Veoh said that the firm, although doing well financially, could not predict how soft the online advertising market will become, given the economic challenges of today.

Veoh 124

Veoh Layoffs San Diego SoCalTech 124

socalTECH

FEBRUARY 12, 2010

San Diego-based OpenCandy , which develops technology to encourage software downloads by consumers, is hailing its success with TechSmith, a developer of screen capture and recording capture. Tags: divx advertising software download techsmith opencandy. READ MORE>>.

San Diego 133

San Diego Screening Advertising Software 133

socalTECH

SEPTEMBER 15, 2015

San Diego-based Bevo Media , an online ad exchange and ad tracking platform developer, has been acquired by private equity investor Vize Capital. Bevo Media was founded in 2010, and plays in the performance marketing area. READ MORE>>.

Media 100

Media Capital San Diego Platform 100

socalTECH

JUNE 8, 2011

However, San Diego-based Deal Current (www.dealcurrent.com) appears to have found a sustainable niche in the industry--not providing daily deals, but powering those multiplying deal sites, including a number of major newspaper groups. In the meantime, Groupon came along, and our media customers started to lose advertising.

Platform 263

Platform Training Software Review Advertising 263

socalTECH

NOVEMBER 28, 2012

Andrew Connell is the CEO of DinnerDate.com , a startup which has been in beta in San Diego for the last few months, and is just now expanding out to new markets. They can choose to go to a dinner that is advertised, and if they've previously expressed interest in a person, we let them know if that person is going.

San Diego 264

San Diego Hollywood Mobile eHarmony 264

socalTECH

JANUARY 5, 2009

San Diego-based Brickfish, an online advertising network focused on social media, announced this monring that it has hired Becky Carroll as the firm's Director of Social Media. Carroll will head up the firm's social media marketing. Tags: social brickfish advertising executive media.

Social Media 100

Social Media Media Draper San Diego 100

socalTECH

JULY 19, 2011

San Diego-based private equity firm JMI Equity has backed a provider of marketing services for the interactive TV market. According to New York-based BrightLine , it has scored a strategic growth investment from JMI Equity, with JMI Equity's General Partner Brad Woloson joining the company's board of directors.

Equity 145

Equity San Diego Invest Customer 145

socalTECH

JUNE 17, 2009

San Diego-based H2O Audio , a developer of waterproof headphones and other accessories, said yesterday that the firm has inked a multi-year partnership with Olympic swimmer Michael Phelps. H2O Audio said that the firm and Phelps will collaborate on product development and marketing initiatives. READ MORE>>.

San Diego 100

San Diego Advertising Product Marketing 100

socalTECH

AUGUST 22, 2011

San Diego-based Active.com , the online site geared towards the sports enthusiast community run by Active Network, reported this morning that it has added Sony Electronics as a client. Active.com said that it has been selected by Sony Electronics to lead an online and offline marketing campaign around Sony's new Walkman MP3 player.

San Diego 160

San Diego Activity Report Sites 160