Berkonomics

MAY 30, 2019

Growing weary of paid advertisements. We have grown more than a bit weary of most advertising, no matter in what form. We are constantly bombarded by ads in multiple types of media, to the extent that we most often tune them out unless particularly entertaining from the first moment (eight seconds.).

Case Study 120

Case Study Study Custom Customer 120

Startup Professionals Musings

AUGUST 17, 2022

Technical skills are important, but your ability to build and nurture relationships with others is more important for leadership growth and career advancement today. Build and advertise yourself as a “brand” that is the best at what they do. Make rational and positive contributions on social media.

Tips 121

Tips Social Media Mentor Technical Review 121

Both Sides of the Table

JULY 13, 2012

The New York Times recently ran an article titled, “ Tech Companies Leave Phone Calls Behind.” Tech Companies most certainly do take calls. Tech Companies & Calls: I once read a quote on Twitter that said, If you use a tech service for free then product is you. They are selling audiences to advertisers.

Mobile 311

Mobile Technical Review Google Screening 311

Startup Professionals Musings

SEPTEMBER 19, 2020

A more effective approach in today’s Internet and interactive culture is to use “pull” technology to bring customers and clients to your story. Guy Kawasaki, in his classic book “ Enchantment: The Art of Changing Hearts, Minds, and Actions ” provides some in-depth recommendations on the “how to” of pull technology. Refresh it often.

Custom 160

Custom Customer FAQ Technical Review 160

socalTECH

OCTOBER 10, 2012

The firm said its product provides "attribution credit" to those assets--which it calls owned media assets--even though those third party sites do not support first party analytics tags. Convertro is trying to better track conversions and visitors, and attribute those to different online advertising and outreach.

Product 145

Product Paid Search Advertising Technical Review 145

Both Sides of the Table

DECEMBER 17, 2013

. “We don’t have budget for that this year” “I don’t believe in social media advertising.” We will have to build (or buy) technology in this area.” She might gladly tell you who gets decisions made, who is a pain in the arse, who is super technical, etc. It’s too strategic.

Sales 375

Sales Technical Review Organization Case Study 375

Startup Professionals Musings

AUGUST 7, 2020

Even a million users on your social media site won’t pay the bills until you sell some advertising or a premium service. In my experience, even in startups, longer-term strategy often gets pushed off the agenda due to current challenges. Hone your process for due diligence and integrating these new elements.

Technical Review 124

Technical Review Layoffs Social Media Metrics 124

Startup Professionals Musings

OCTOBER 18, 2010

Everyone is talking about how social media can help you jumpstart your business at no cost, and experts are springing up on all sides to help you do it at a high cost. Before you start, analyze existing media, demographics, and new social media alternatives for a fit to your rollout campaign requirements. Then set your goals.

Social Media 95

Social Media Media Startup Blogging 95

Startup Professionals Musings

APRIL 14, 2021

As a logical and data-driven business advisor, I have long focused on facts, technology, and quantifiable pain in guiding entrepreneurs. They depend on their favorite social channels and peers on social media to make emotional decisions for them, rather than rely on any kind of “cost-benefit” analysis.

Custom 172

Custom Customer Social Media Technical Review 172

Tech Zulu Event

OCTOBER 17, 2012

At the moment, Conolly heads the startups social media team in Egypt while Turdubaev looks after Russian countries and translation of the site. Where does someone who is starting a hairdressers advertise their business? Small business owners who are not internet savvy - do not know how and where to advertise their business.

Advertising 79

Advertising Services Social Network Startup 79

Startup Professionals Musings

JULY 22, 2019

More and more customers these days are doing their own marketing research, scanning internet reviews and feedback from friends, rather than trusting messages that you push out through advertising. In this context, content is like advertising, unless customers want to see you every day, they won’t remember anything about you.

Marketing 94

Marketing Social Media Technical Review Custom 94

Tech Zulu Event

NOVEMBER 12, 2013

Manatt Digital Media is a professional digital media service for businesses. In early October, Manatt Digital Media was a proud sponsor of Siemer Silicon Beach Summit. TechZulu met with Hale Boggs, from Manatt Digital Media, and discussed Manatt Digital Media and the future of LA’s startup scene.

Los Angeles 84

Los Angeles Media Invest Startup 84

Startup Professionals Musings

DECEMBER 30, 2020

In my role as a mentor to aspiring entrepreneurs, I find that most have the technical challenges well understood, but many are a bit short on some basic street smarts , or basic business realities. With information overload due to the Internet, you need to find your customers, rather than assume they will find you.

Entrepreneur 173

Entrepreneur Patents Startup Technical Review 173

Both Sides of the Table

SEPTEMBER 17, 2013

In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. The best “MCNs” are in fact building strong technology businesses with rapid growth and strong, defensible assets. Not so fast.

Company 339

Company Companies Technical Review Content 339

Both Sides of the Table

NOVEMBER 8, 2010

Once this new service became popular then the media companies could control the rules of distribution & advertising. To say that the tech elite were cynical of Hulu’s launch would be an understatement , but by the time it launched just a few months later it was getting great reviews. Why the limitation?

Hulu 292

Hulu Technical Review Content Advertising 292

Both Sides of the Table

SEPTEMBER 19, 2017

(Hint: 60 million US Latinos driving US growth engine) I am beyond excited to announce the Herb Scannell has agreed to move from NYC to Los Angeles to take on the role of CEO at mitú, the fast growing Latino digital media company, serving more than 100 million monthly unique viewers. Advertisers, wake the f**k up. Yes, with a “B.”

Media 269

Media Content Course Technical Review 269

Berkonomics

JUNE 30, 2012

We have grown more than a bit weary of most advertising, no matter in what form. We are constantly bombarded by ads in multiple types of media, to the extent that we most often tune them out unless particularly entertaining from the first moment. Dave’s book: Positioning. The only named solution will have been yours.

Case Study 212

Case Study Study Social Network Advertising 212

Both Sides of the Table

OCTOBER 29, 2009

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286

Ideas Advertising Google Technical Review 286

socalTECH

JULY 27, 2015

There's been a huge debate over the future of Adobe's Flash raging over the last month, as both Google and Mozilla disabled Flash due to security holes and other issues. Matt Cooper: What we're really trying to do, is reshape the advertising space. All of digital advertising today uses Flash as a foundation technology.

Hollywood 100

Hollywood HTML Software Review Advertising 100

Tech Zulu Event

OCTOBER 24, 2013

TechZulu & Gadget Review present REACH. A quarterly event series seeking to dive deep into what comes next in technology, and giving you the opportunity to experience it first hand with the gadgets on site. Speakers: [Moderator] Scot Rubin - Owner NITROPOD /SVP Digital Media Big Door /Cofounder G4TV.

Technical Review 76

Technical Review Technology Activision Entertainment 76

Startup Professionals Musings

OCTOBER 17, 2018

Most great crowdfunding campaigns, for example, are the result of momentum built through social media. Investors are wary of initial surges due to friends, family, and early adopters, so sustainable growth rates over time are key. Count connections with experts, media, and influencers.

Tips 79

Tips Metrics Technical Review Custom 79

socalTECH

AUGUST 15, 2014

You see users moving to a platform that doesn''t monetize advertising as well. They''re even one of our advertisers right now. However, I really like algorithmic content recommendation, using machine learning and other crazy geek tech stuff to help provide information to consumers. Keith Bonnici: It was tough. READ MORE>>.

Mobile 124

Mobile Web Artificial Inteligence Technical Review 124

socalTECH

MARCH 20, 2015

Ross Weber: ClickTripz is an advertising platform for travel advertisers. What''s different about your platform that more general advertising platforms? What our technology does, is it offers up an exit ad unit, so if a user hasn''t booked on a publisher they have look at, that ad unit will show relevant ads. READ MORE>>.

Advertising 100

Advertising Startup Software Review Platform 100

Tech Zulu Event

JANUARY 22, 2016

Costs for advertising on Facebook are increasing, due to high demand, and their profits continue to soar. If your competitor is spending more on social network advertising, so should you. Native Facebook videos are competing with YouTube videos and becoming the best way to get your message across on social media.

Marketing 40

Marketing Social Media Social Network Technical Review 40

Startup Professionals Musings

OCTOBER 18, 2015

Most Angel groups and VCs advertise the startups they have recently funded, with pointers to startup websites, sometimes including open positions. Typically you can browse them by region or technology to find founders. Every geographic area has entrepreneur networking activities, such as startup weekends and tech meetups.

Sample 101

Sample Entrepreneur Technical Review Startup 101

socalTECH

JUNE 8, 2011

We also have a partnership with Trion Media, which is one of the largest content providers to the radio industry. We actually built that about a year and a half ago, and are bringing that back due to overwhelming demand. In the meantime, Groupon came along, and our media customers started to lose advertising.

Platform 263

Platform Training Software Review Advertising 263

Tech Zulu Event

JUNE 28, 2012

TechCrunch, Forbes, PandoDaily, and other national and local media covered the fest, centered in Santa Monica and Venice at venues with views of the beach on picture-perfect sunny days. Panels were based at hubs including Leadership, Branding / Advertising, Social Media, Entrepreneurs, Community and more.

Hollywood 67

Hollywood Technical Review Startup Rustic Canyon 67

Both Sides of the Table

MAY 23, 2012

I have been close to the tech & startup sectors for more than 20 years and I can’t think of a period in which I felt more optimistic about the innovation and value creation I see in front of us. This world of local meets retail meets digital advertising portends to technology disruption and with it VC opportunities.

Venture Capital 347

Venture Capital Capital Technical Review Startup 347

Startup Professionals Musings

DECEMBER 14, 2015

Gerber memorialized this concept many years ago in his classic book E-Myth , which postulates that most startups are initiated by entrepreneurs with technical skills, rather than business skills, resulting in a high failure rate. In fact, both customers and investors often avoid the perceived high risk of innovative technology pitches.

Technical Review 60

Technical Review Startup Social Media Competition 60

Startup Professionals Musings

JULY 9, 2014

Most Angel groups and VCs advertise the startups they have recently funded, with pointers to startup websites, sometimes including open positions. Typically you can browse them by region or technology to find founders. Every geographic area has entrepreneur networking activities, like startup weekends and tech meetups.

Startup 100

Startup Technical Review Entrepreneur Conference 100

SoCal CTO

MARCH 18, 2010

Vince: I’m an author, speaker and management consultant with a special expertise in online media sales. Today I lead a small consultancy that helps advertising supported develop and scale the revenue producing sides of their businesses. I also serve as CEO of a small media companies that profile “Tomorrow’s Most Exciting People Today”.

Startup 225

Startup Los Angeles Social Network Twiistup 225

Startup Professionals Musings

OCTOBER 25, 2019

In my experience as a business consultant, I find than most people still believe that technology drives business disruption. I’m more convinced that technology merely enables disruption, and changing customer interests and needs really causes it. Memorable personalization doesn’t always have to include fancy technology or high cost.

Custom 54

Custom Customer Technical Review Design 54

Both Sides of the Table

JANUARY 6, 2014

Reviewing financial & operational performance. By now you have many smart people around your board but probably people who don’t totally understand the nuances of your employees, customers, sales reps, marketing messages, technology challenges, competitors and strategic choices. Mentorship. As You Start to Mature.

Startup 325

Startup Sales Technical Review Software Review 325

Tech Zulu Event

FEBRUARY 2, 2016

The changes are usually due to improvements in previous designs to suit current tastes and preferences. Cinemagraphs has visual effects which bonds well with the social media, content producers and advertisers have started to recognise its power and should start to actively harness it. Domination of material design.

Web Design 40

Web Design Design Web Technical Review 40

Tech Zulu Event

DECEMBER 23, 2013

It’s a promotional video for a technology company. In-picture advertisements? We talk tech, get a reminder of GumGum’s goals, and get some additional info on what they’re working hard on. ” Online advertising is changing. ” Online advertising is changing. ” Wait, what?

Technical Review 76

Technical Review Advertising Google Screening 76

Tech Zulu Event

NOVEMBER 6, 2013

TechZulu caught up with co-founder Calvin Schemanski chat about their upcoming launch, their product and why Long reviews suck. myfab5 is a platform that reinvents the restaurant review. Unlike typical review sites, our platform does not use star ratings or long reviews. What is myfab5?

Software Review 79

Software Review Technical Review Writing Startup 79

SoCal Delicious

SEPTEMBER 19, 2012

Ten Tech Entrepreneurs Who Are Putting LA on the Map. ” Residents of Northern California (everyone north of Bakersfield) don’t understand how we do it, constantly touting Palo Alto’s tech scene. Richard Rosenblatt – Demand Media. Follow PandoDaily: Search. Skip to primary content. Skip to secondary content.

Technical Review 75

Technical Review Entrepreneur Riot Games Southern California 75