socalTECH

APRIL 8, 2014

Frequency said the new tool let users create and program channels, manage in-stream video advertising, and get detailed analytics on videos across all of its apps. Frequency provides apps on the iPhone, iPad, Amazon Fire TV, the web, and smart televisions, helping publishers to publish their content across all of those platforms.

Services 138

Services Content Advertising Web 138

socalTECH

MARCH 21, 2013

Domeyer recently told us how mobile visitors to the web are dramatically changing how Oversee looks at the market, and are pushing the firm to invest more in technology to adapt to mobile users. Debra Domeyer: Number one, we're definitely showing leadership in mobile innovation. That's a huge amount of mobile traffic.

Mobile 224

Mobile CTO Hire CPC Web 224

Tech Zulu Event

JUNE 25, 2015

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 billion, and on a much smaller scale, Undertone’s recent acquisition of mobile ad provider Sparkflow. Even so, ads only work if people can see them, and today’s ad formats need to be visible on any device.

Advertising 40

Advertising Media Mobile Buzznet 40

Tech Zulu Event

OCTOBER 17, 2012

It is a platform that allows anyone who offers a service to advertise it for free – we promote this profile on the most popular social networks such as Twitter , Facebook, Google Plus, Pinterest, Stumbleupon and many more. Where does someone who is starting a hairdressers advertise their business?

Advertising 79

Advertising Services Social Network Startup 79

Frank Addante

APRIL 9, 2013

We’re deep into mobile at Rubicon Project these days, and we know that our technology platform is going to help drive the automation of advertising in a huge way for years to come. It’s about creating the right model for mobile. years for mobile automation to become mainstream. The Automated Advertising Industry'

Mobile 93

Mobile Advertising Startup Pricing 93

Startup Professionals Musings

JANUARY 15, 2022

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Assess social media relevance to your product or service. Spend your time and money on other platforms. Pick the right platform for your business.

Social Media 126

Social Media Media Startup Platform 126

TechCrunch LA

JANUARY 19, 2020

The wind, he said, “refers to the ever-growing desire for quality by mobile gamers.” ” Breaking the wave, on the other hand, entails TiMi applying new development tools to building high-budget, high-quality AAA mobile games. But TiMi contended that these platforms are not essential to a game’s success.

Tips 149

Tips Activision Mobile Tool 149

socalTECH

AUGUST 22, 2014

We spoke with Jonathan about the company and where it fits into the advertising market. Jonathan David: We''re essentially a media buying and optimization platform. That strategy seems to be quite effective for our advertisers. About five years ago, I got into digital advertising. What is Tapstone all about?

Advertising 230

Advertising Santa Monica Startup Media 230

TechCrunch LA

OCTOBER 19, 2019

. “Whether it be a passion for an obscure manga or your favorite football team, Kik has shown an incredible ability to provide a platform for new friendships to be forged through your mobile phone.” In acquiring Kik, the holding company is expanding its mobile app portfolio.

Social Network 153

Social Network Los Angeles Social Media Blogging 153

socalTECH

JANUARY 7, 2015

In the last few years, Southern California has been a key market in launching mobile applications and services, due to a huge, mobile-savvy consumer population. So, it''s no surprise that the area--specifically, San Diego--was chosen for the pilot launch of a new service from eBay, called Close5 (www.close5.com),

San Diego 100

San Diego Mobile Marketing Sites 100

SoCal Tech Calendar

SEPTEMBER 19, 2008

Thursday, September 25, 2008 -- "Trends in Digital Distribution: Production, Distribution and Advertising" CommNexus. This event explores how production, distribution and advertising have evolved from past business models to support digital content distribution on new media platforms. See [link] (more).

Advertising 100

Advertising Product IP Content 100

Tech Zulu Event

SEPTEMBER 17, 2013

CallFire creates simple text and voice platforms for businesses to use to reach their customers. CallFire’s growth has been tremendous: surpassing the 200,000 user mark, reaching the 200 million campaign mark for executing calls and texts campaigns, and a 100% growth in the past 12 months.

Platform 71

Platform PHP Santa Monica Customer 71

socalTECH

JUNE 28, 2013

William Belk and Dirk McGregor were both early employees at Beachmint, who saw how difficult it was to track the lifetime value and marketing attribution of their advertising spend. To figure that out, they started building tools to help them sort out Beachmint''s advertising efforts. What is CampaignEQ?

Advertising 203

Advertising CPC Tool Startup 203

socalTECH

DECEMBER 18, 2012

It looks like all of the flap over Instagram 's change in its terms of service--which some had interpreted as giving Instagram the right to sell users' photos--has missed impacting a number of Southern California's startups. Munson did say that it's a logical move by Instagram towards Facebook's advertising model.

Southern California 174

Southern California SoCal Startup Advertising 174

TechCrunch LA

MAY 12, 2020

“We look at three pillars of our types of apps… casual games, mobile games, and personal tools,” said Maple Media chief executive, Michael Ritter. . The company recently acquired PlayerFM , a podcast discovery service, for an undisclosed amount to expand its footprint in the podcast space. ”

Acquisition 136

Acquisition Media Los Angeles Google 136

socalTECH

MAY 15, 2013

The Santa Monica-based company said that it has launched a next generation site, which it had codenamed "Malibu", to drive new growth and new members for the service. Warren recently returned to head up eHarmony as CEO, and the company has been making a concerted push to grow its services.

eHarmony 178

eHarmony Malibu Santa Monica Design 178

socalTECH

DECEMBER 15, 2010

Los Angeles-based mobile marketing firm Mogreet , which is headed by James Citron, said today that it has signed on ChaCha, the online question and answer service, as a customer, as part of a new mobile ad serving service. Financial details of the deal were not disclose.

Mogreet 124

Mogreet Mobile Advertising Los Angeles 124

InfoChachkie

JULY 25, 2012

RingRevenue's unique technology allows online and offline advertisers and publishers to consistently increase revenues from mobile, print, search and email campaigns by tracking the phone calls generated by such ads. So it only makes sense that the Facebook mobile app has been an enormous success. Yeah, right.

Netflix 191

Netflix Blogging Mobile Advertising 191

socalTECH

NOVEMBER 19, 2018

Were part of the uCast Global video highway, which is our way of illustrating how content is being driven locally, regionally, and globally, using our platform, but also technology we have integrated and continue to integrate with our partners. We are unique in being an open platform, that allows for all of these variations to happen.

Content 113

Content Startup Mobile Platform 113

Startup Professionals Musings

APRIL 13, 2019

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Assess social media relevance to your product or service. Spend your time and money on other platforms. Pick the right platform for your business.

Social Media 79

Social Media Media Invest Platform 79

Tech Zulu Event

FEBRUARY 7, 2013

Mobile first is becoming an important part of our daily lives. We interact with the world through our mobile devices, and they are quickly becoming our main vehicles for accessing and sharing information. Hence the emergence of Source13, a new mobile conference produced by Flurry. 12,000 apps currently on the platform.

Mobile 71

Mobile Technical Review Platform Startup 71

Tech Zulu Event

NOVEMBER 13, 2012

Fan Appz, a Santa Monica headquartered firm founded in 2010, and a Facebook Preferred Marketing Developer (PMD) today Tuesday launched its Personalized Marketing Platform, a next-generation social media marketing solution set to help firms convert fans into customers and increase repeat purchases by turning good customers into great ones.

Platform 82

Platform Help Customer Custom 82

Tech Zulu Event

SEPTEMBER 14, 2012

Personalized card-linked offers Edo has raised $15million, ready to set a new trend in the payments and advertising sector. Based both in Nashville, Tennesse and Chicago, edo provides personalized card-linked offers to consumers on their credit cards, debit cards and mobile devices. Personalized Card-Linked Offers.

Advertising 64

Advertising Media Networking Capital 64

Startup Professionals Musings

OCTOBER 9, 2015

We don’t hear about the remaining three million apps that are mostly free, and garnering only trivial revenue through advertising. Here are some ways we both recommend to beat the odds and thrive in today’s app ecosystem: Sell a digital service through your app. Make your app support all platforms. Be aggressive and alert.

Startup 98

Startup Platform Pricing Netflix 98

socalTECH

SEPTEMBER 17, 2013

Dollar Shave Club  the largest razor subscription service  continues to grow, and we are looking for a smart, passionate, and dedicated individual to join the Dollar Shave Club Development Team. Senior IOS/Mobile Engineer , DogVacay. Senior Frontend Engineer , Dollar Shave Club.

Dollar Shave Club 147

Dollar Shave Club SoCalTech Technology Santa Monica 147

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. Call tracking isn’t new, but the way that we’ve built it into our platform is. Who do you view as your biggest competition? You’re right.

Marketing 209

Marketing Advertising Paid Search Startup 209

socalTECH

JULY 23, 2013

What''s one of the hottest, fastest growing mobile apps out there out of a Southern California startup? No, not Snapchat--it''s Tinder --a mobile app and service which lets users rate people nearby them, and if the feeling is mutual, connect them. Your service seems to have become very popular, very quickly--why is that?

Mobile 245

Mobile Southern California News Snapchat 245

socalTECH

DECEMBER 21, 2012

We sat down earlier this month to talk with Josh Yguado , President of SGN (www.sgn.com), to learn more about the importance of being nimble in the game market, the company's platform, and hear more about its recent move into real money gaming. SGN is the social and mobile gaming developer headed by former MySpace founder Chris Dewolfe.

Platform 147

Platform Mobile Startup Develop 147

socalTECH

SEPTEMBER 27, 2010

Last week, Santa Monica-based Tecca (www.tecca.com) launched a consumer electronics, consumer information service, backed by Fuse Capital and Best Buy. The service--currently only available on iPhone and Android--allows users to find reviews and information about consumer electronics products. What was behind that decision?

Incubator 239

Incubator Startup Web Technical Review 239

Startup Professionals Musings

MARCH 8, 2017

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Assess social media relevance to your product or service. Spend your time and money on other platforms. Pick the right platform for your business.

Social Media 58

Social Media Media Platform Tool 58

socalTECH

JULY 1, 2014

Bryce Clemmer: We were studying this area, and two things that jumped out at me was data that was showing digital audio platforms were exponentially increasing in terms of usage, and at the same time, digital video platforms, such as YouTube, were also exponentially increasing. What were you doing before Vadio?

Platform 164

Platform Startup Content Sites 164

socalTECH

AUGUST 20, 2010

For this morning's interview, we thought we'd talk with Los Angeles-based Sidebar (www.sidebar.com), a venture backed startup in the mobile space, to learn more about what they are up to. Patrick Kennedy: Sidebar is a company that was founded to bring consumers personalized content, focused on mobile delivery of that content.

Content 189

Content Screening Mobile Customer 189

Tech Zulu Event

MARCH 7, 2010

TechZulu will be streaming Digiday : Mobile live from 8:00am - 5:00pm PST Monday 3/8. Discover the what the future holds for you and this game changing media platform. 9:00am: Keynote Presentation: Mobile Advertising: The Hype, The Hope, and The Financial Reality. Presenter: Scott A. Presenter: Scott A.

Mobile 40

Mobile Media Case Study Advertising 40

Startup Professionals Musings

APRIL 9, 2017

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Assess social media relevance to your product or service. Spend your time and money on other platforms. Pick the right platform for your business.

Social Media 66

Social Media Media Tips Platform 66

socalTECH

DECEMBER 15, 2008

Woodland Hills-based Gumiyo, which develops mobile marketing technology, said today that it has launched an effort with the Los Angeles Times to market classifieds, online automotive, and real estate advertising via mobile phones. The new text messaging service also includes access to CARFAX Vehicle History Reports.

Los Angeles 100

Los Angeles Woodland Hills Angel Mobile 100

socalTECH

SEPTEMBER 28, 2011

mDialog said the investment will be used to expand its producrs across mobile and connected devices such as the iPad and iPhone, as well as Android, Roku and other platforms. mDialog provides targeted video ad insertion services. The round was led by the BlackBerry Partners Fund.

Santa Monica 145

Santa Monica Platform Mobile Invest 145

socalTECH

JULY 18, 2012

In a mobile world, what's a unique way to reach out to your friends and others? We spoke with Allison Dollar, Chief Strategy Officer at the company and member of the founding team, about what the company's service is all about. What is the SnapCuts service? What kind of clips can people access? What's your team's background?

Social Network 246

Social Network Mobile Media Examples 246