socalTECH

JULY 1, 2010

Los Angeles-based social networking site MySpace said today along with French firm Orange that they are in an advertising and content partnership. According to the companies, Orange Advertising Network will manage both premium and performance advertising sales for MySpace in France. READ MORE>>.

Advertising 183

Advertising Social Network Los Angeles Content 183

socalTECH

JANUARY 18, 2012

Westlake Village-based ValueClick Media , the ad network division of ValueClick, is taking advantage of the runup to the Presidential elections with a new product. ValueClick said it has launched GoVote, a new advertising product aimed at political marketers. READ MORE>>.

Advertising 140

Advertising Westlake Village Product Activity 140

Both Sides of the Table

FEBRUARY 21, 2010

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. I believe that many social networks confused this idea.

Advertising 284

Advertising Invest RSS CPC 284

socalTECH

JANUARY 13, 2016

Los Angeles-based TYT Network has hired on BuzzFeed and Fullscreen veteran Chris Puckett as its new Vice President of Advertising & Brand Partnerships, the company said Tuesday. Puckett joins the company from Fullscreen, where he had been serving as East Coast Director of Brand Partnerships and Sales.

Buzzfeed 100

Buzzfeed Networking Advertising Los Angeles 100

socalTECH

AUGUST 9, 2013

What really, is happening when you place that online advertisement, and where does it go, who looks at it, and what''s really happening? All too often, those ads disappear into a maze of middlemen, and advertisers don''t really know who is seeing their ads, and why. What''s your background, and how did you get into online advertising?

Advertising 153

Advertising Startup CTO Coach Study 153

socalTECH

DECEMBER 14, 2011

Santa Monica-based Double Fusion , which operates an in-game advertising network, said Wednesday that it has acquired NeoEdge Networks , a social and casual in-game advertising firm. Financial terms of the acquisition were not announced.

Networking 124

Networking Santa Monica Advertising Acquisition 124

socalTECH

FEBRUARY 9, 2010

Los Angeles-based Oversee.net , which operates a network of businesses focused on domain name monetization and advertising, said today that it has linked with NameMedia , a developer and marketer of premium domain names. Tags: oversee namemedia domainer domain name resale sales monetization advertising afternicdls.

Oversee.net 154

Oversee.net Sales Advertising Los Angeles 154

socalTECH

MAY 10, 2013

We caught up with CEO Walter Delph to hear how the promise of social media advertising has measured up to reality, and what that means for brands and marketers today trying to leverage the new reality of social conversations. We''re the leading social advertising platform that leverages celebrity relationships. Others are catching up.

Social Media 237

Social Media Advertising Media Metrics 237

socalTECH

FEBRUARY 17, 2011

San Diego-based KidZui said this week that it has launched a new advertising platform focused on family-friendly brands. Mullen joins the firm from The Nickelodeon Kids & Family Group, where he was VP Sales and Marketing. Mullen joins the firm from The Nickelodeon Kids & Family Group, where he was VP Sales and Marketing.

Advertising 124

Advertising Platform Electronic Arts San Diego 124

TechCrunch LA

AUGUST 7, 2019

PodcastOne , the celebrity podcasting network from the founder of radio powerhouse WestwoodOne, is launching a free hosting platform for podcasters. “As the leading ad-supported podcast network, we are embracing the over 700,000 podcasts out there, and are here to support the long-term growth of independent podcasters.”.

Platform 237

Platform Advertising Los Angeles Networking 237

socalTECH

NOVEMBER 1, 2010

Santa Monica-based Rubicon Project said this morning that it has raised $18M in additional funding, and acquired the Fox Audience Network (FAN) from New Corporation. In further details on the FAN deal, Addante also said that it has not acquired the advertising sales team at FAN, saying that it "is not, and will not be, an ad network."

Networking 147

Networking Clearstone Santa Monica News 147

Both Sides of the Table

SEPTEMBER 15, 2013

For much of 2013 I watched the press write articles about how the YouTube “MCNs” (multi-channel networks) were doomed and tried to square that with the data I was watching at the one I invested in, Maker Studios, who has had one hell of a year. So can you successfully build a YouTube network? ” YouTube takes 45%.

Networking 366

Networking Media Content Customer 366

socalTECH

JANUARY 24, 2012

Santa Monica-based GraphEffect , the venture-backed developer of social marketing software, said today that it has hired both a Sales and Marketing VP. The firm said it has appointed David Pollet as Vice President of Sales, and named Jennifer Cooley as Vice President of Marketing and Business Development.

Sales 213

Sales Marketing Santa Monica Media 213

socalTECH

MAY 5, 2010

Hollywood-based BUZZMEDIA , the parent company of Buzznet, Celebuzz, Stereogum, and a network of other sites, is in the midst of expansion, saying this week that it has hired on four new additions to the firm's advertising team. Tags: buzznet buzzmedia executive sales. READ MORE>>.

Buzznet 145

Buzznet Sales Anthem Redpoint 145

socalTECH

NOVEMBER 4, 2009

San Diego-based Brickfish , a developer of social media and networking software being used by brands, reported today that it has hired on a Paul Botto, most recently Head of Analytics for the North American Sales Organization at Google, as its Vice President of Sales. Brickfish is venture backed by DCM, Draper Richards L.P.,

Google 140

Google Sales Social Media Draper 140

socalTECH

FEBRUARY 4, 2010

Hollywood-based BUZZMEDIA , the entertainment and pop culture publishing firm founded by Anthony Batt , said today that it has hired on two new sales execs, as part of a push to expand its advertising sales. Wiedre joins from Heavy.com, and had also worked at Veoh Networks and Flavorpill.

Sales 145

Sales Veoh Anthem Redpoint 145

Both Sides of the Table

OCTOBER 4, 2009

Most start-up entrepreneurs have little or no sales experience. But through nearly a decade of startups I learned that sales comes down to three essential elements: 1. The real test of sales and the topic of my post is “why buy now.” It’s what kills most sales cycles including raising venture capital. I know I didn’t.

Sales 319

Sales Startup Platform Tips 319

socalTECH

DECEMBER 22, 2008

Irvine-based Specific Media, which operates an online advertising network, said Monday that it has hired four for the firm's sales and client relations teams. According to Specific Media, it has hired Kathy Benigo, Jolene Ortiz, Ray Duncan, and Matthew Donner for the firm's sales team. READ MORE>>.

Sales 113

Sales Media Yahoo Advertising 113

Frank Addante

APRIL 9, 2013

Unlike digital advertising, the primary goal in enterprise software is to get someone else to sell your product. Not at all, a direct sales force is the most expensive channel to take a product to market. To sell enterprise software, sales employees are trained to sell through channels. Sounds crazy, doesn’t it?

Advertising 59

Advertising Sales Software Platform 59

SoCal CTO

MAY 15, 2009

Just a quick note that I'll be moderating a Technology Council Event : Social Networking as a Business Strategy May 19, 2009 - Culver City Social networking media are used on a daily basis to grow businesses and expand career opportunities. This Panel will explore issues such as: How can companies best utilize social networking media?

Social Network 150

Social Network Networking Yammer CTO Hire 150

socalTECH

AUGUST 23, 2019

According to report this week, abuse of the communications and advertising features of Los Angeles-based Snapchat is playing a significant role in the sale of firearms outlawed in California. However, the recent arrests show how easy it is for criminals to bypass those rules on any social networking platform. READ MORE>>.

Snapchat 100

Snapchat Report Social Network Advertising 100

Tech Coast Venture Network

FEBRUARY 25, 2010

Manal Richa Social networking is not about technology or what you had for lunch. While creating a major shift in messaging and communication, social networking is literarily changing the way we look at the world. It is about building a global network while having access to instant information and exposing your message to viral growth.

Social Network 100

Social Network Networking Search Engine Optimization Social Media 100

socalTECH

OCTOBER 21, 2008

Irvine-based Specific Media, a major online advertising network, has rolled out a new product geared at offline sales reporting, the firm disclosed today. According to Specific Media, the new tool will help reveal the correlation between online advertising campaigns and offline purchase behavior. READ MORE>>

Sales 100

Sales Media Report Advertising 100

socalTECH

OCTOBER 15, 2008

El Segundo-based Ripple, which operates a network of retail digital displays featuring content and advertising, said earlier this week that the firm has partnered with On The Go Media Network. Financial terms of the deal were not disclosed. Ripple has deals with Borders, Einstein Bros. and Robeks for its information screens.

El Segundo 100

El Segundo Sales Draper Screening 100

socalTECH

MARCH 21, 2018

Los Angeles-based advertising software developer SteelHouse said this morning that it has named two new executives at the company. According to SteelHouse, it has named Dan Weiner as SVP of Enterprise Sales/CTV, and Rory Mitchell as VP of Client Success, Head of Accounts.

Sales 100

Sales Advertising Software Development Los Angeles 100

socalTECH

MARCH 5, 2014

Los Angeles-based YouTube network Fullscreen said this morning that it has named Michael Wann as the company''s new Chief Revenue Officer. The company said that Wann will be responsible for developing new and existing revenue opportunities for Fullscreen, including business development, marketing, and advertising operations.

Demand 157

Demand Advertising Content Sales 157

socalTECH

OCTOBER 14, 2008

Santa Monica-based Demand Media has hired a new executive to head up the firm's advertising sales, the firm disclosed Tuesday. Demand Media has appointed George Stewart as the company's Executive Vice President of Advertising Sales, heading up sales for all of the company's sales channels. READ MORE>>

Demand 100

Demand Sales Media eHow 100

Frank Addante

MAY 9, 2012

Would you ever go to your sales team and say? My roots are in the Internet advertising industry. I started one of the first ad servers and ad networks 12 years ago. I started one of the first ad servers and ad networks 12 years ago. Enterprise software is a completely different world when it comes to sales.

Networking 79

Networking Advertising Sales Pricing 79

socalTECH

JULY 31, 2013

Santa Monica-based online advertising firm YieldMetrics has renamed itself Adomic , as part of a rebranding effort, the firm said today. As part of the rebranding, the company said it has named Stephanie Grossman as SVP, Business Development, Sales and Marketing. The start is led by Gabe Gottlieb. READ MORE>>.

GRP Partners 168

GRP Partners Santa Monica Startup Advertising 168

socalTECH

JULY 5, 2016

Santa Monica-based VideoAmp , which develops TV and video advertising analytics software, said on Tuesday that it has named Michael Parkes as its new Chief Revenue Officer. Parkes was most recently SVP of Sales at Amobee, and also served at the same position at Adconion Direct. Parkes has also served at eType and CNET Networks.

Santa Monica 113

Santa Monica Advertising Sales Organization 113

socalTECH

MARCH 19, 2014

Los Angeles-based Wi-Fi network operator and provider Boingo Wireless said today that it has been selected by the Air Force Academy, to deploy a Wi-Fi and small cell network for the Air Force Academy''s Falcon Stadium and Cadet Field House. Boingo will also manage advertising services and sales for the venues.

Social Network 153

Social Network Networking Advertising Los Angeles 153

socalTECH

MARCH 7, 2014

Los Angeles-based online content developer Machinima said Thursday that it has laid off 42 people at the company, all from its sales force, as the company continues to struggle with low ad rates and the large chunk of revenues that are claimed by Google from multi-channel networks. READ MORE>>.

Layoffs 159

Layoffs Google Hollywood Content 159

Tech Zulu Event

AUGUST 27, 2013

Advertising your brand utilizing YouTube could increase revenue by millions in under a year. ” So they created the “ Loud Network ”, a variety of multicultural web series featuring content on lifestyle and music targeting males 18-34 years old. we needed to have loud content.”

Dollar Shave Club 106

Dollar Shave Club Tips Marketing Sales 106

socalTECH

JULY 21, 2011

PixelFish said the funding will go towards sales, marketing, and technology. The firm's software-as-a-service creates video advertising for local business customers, using a network of 4,000 videographers for generating content. The firm is headed by John McIntyre. READ MORE>>.

Torrance 213

Torrance Advertising Content Sales 213

socalTECH

SEPTEMBER 25, 2015

Santa Monica-based VideoAmp , a developer of programmatic video advertising software, said Friday that it has opened up offices in New York, Chicago, and Detroit, and also has hired a new VP to head up its eastern region sales. VideoAmp also said it and expanding its current office in San Francisco. READ MORE>>.

Anthem 100

Anthem Santa Monica Sales Equity 100

socalTECH

MARCH 9, 2016

Santa Monica-based VideoAmp , the developer of programmatic video advertising software, says it is expanding in Santa Monica, and has relocated to a new, 6,000 square foot office, plus hired a number of new executives. Chakalos was most recently SVP Global Distribution at Cognitive Networks, and also served at Catch Media Inc.,

Santa Monica 100

Santa Monica IBM IBM Advertising 100

socalTECH

SEPTEMBER 26, 2011

Don't tell that to Sherman Oaks-based Advertise.com , the online advertising network run by Daniel Yomtobian. Advertise.com said it recently move dinto new office space, as part of that plan for growth, across technology, sales, and marketing departments. The company cited eMarketer forecasts of 20.2

Sherman Oaks 162

Sherman Oaks Technical Review Advertising Networking 162