Startup Professionals Musings

JUNE 4, 2021

Paid search engine ranking (PPC) is just buying advertising for your business. Their computers then merge your ads with search results when users search words imply an interest in your products. In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI).

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

socalTECH

SEPTEMBER 7, 2016

A report, published by eMarketer on Tuesday, says that Venice, California-based Snapchat will earn an estimated $1 billion in ad revenues next year. The report predicted that Snapchat will represent 2 percent of social network ad dollars in the US next year. READ MORE>>.

Snapchat 100

Snapchat Report Social Network Venice 100

Startup Professionals Musings

MAY 6, 2023

Many entrepreneurs are so enamored with their product vision that they believe their own hype and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Peruse company reports from your business domain. Modern libraries are still worth a visit.

Statistics 120

Statistics Research Report Newsletter 120

socalTECH

MARCH 26, 2018

Venice, California-based Snap , the parent firm of Snapchat , has quietly acquired a 3D gaming engine developer based in the UK, according to a report. According to the report, Snap acquired PlayCanvas, a developer of 3D game design software, last May. No details on the acquisition have been announced by either of the companies.

Snapchat 138

Snapchat Venice Startup Report 138

Frank Addante

OCTOBER 3, 2013

Is Automated Advertising the next-generation Customer Relationship Management (CRM)? I often describe the similarities between what the automated advertising industry is doing and how CRM developed. Now, let’s look at Automated Advertising. The Automated Advertising Industry' and transformed the category into CRM.

Advertising 76

Advertising Sales Organization Custom 76

socalTECH

SEPTEMBER 25, 2009

Once again, we'd like to thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Advertisers. Tags: advertisers sponsors. Technology.

Advertising 113

Advertising Southern California IP VentureNet 113

socalTECH

OCTOBER 21, 2008

Irvine-based Specific Media, a major online advertising network, has rolled out a new product geared at offline sales reporting, the firm disclosed today. According to Specific Media, the new tool will help reveal the correlation between online advertising campaigns and offline purchase behavior. READ MORE>>

Sales 100

Sales Media Report Advertising 100

socalTECH

FEBRUARY 13, 2017

Los Angeles-based programmatic advertising marketplace operator OpenX has signed on Publishers Clearing House (PCH) as a customer, the company reported this morning. According to OpenX, Publishers Clearing House has implemented its OpenX Bidder and private marketplace products. Financial impact of the deal was not announced.

OpenX 113

OpenX Software Review Advertising Los Angeles 113

Startup Professionals Musings

AUGUST 14, 2020

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Peruse company reports from your business domain. Modern libraries are still worth a visit.

Marketing 157

Marketing Statistics Research Report 157

Tech.Co

NOVEMBER 28, 2022

Currently, TikTok relies heavily on digital advertising to bring in revenue, although this has not been as reliable of a profit stream in recent months as it has previously and is forcing the company to look for alternative ways to make money. Don't miss out on the top business tech news with Tech.co's weekly highlights reel.

Social Media 148

Social Media Startup Commerce News 148

Both Sides of the Table

MARCH 12, 2016

If you still don’t get Snapchat please read the primer or follow me on Snapchat for a week or two because how I create “stories” on Snapchat is more of a use case for modern media than perhaps some teens use the product so it may resonate more with you what the future could bring.

Snapchat 150

Snapchat Advertising Media Platform 150

socalTECH

MARCH 27, 2015

Los Angeles-based digital audio ad technology provider Triton Digital , which provides technology to insert ad into Internet and streaming radio, reported Thursday that it has signed a deal with MLBAM to deliver and monetize streaming audio advertisements for the MLB. baseball radio audio streaming advertising digital mlbam triton'

Advertising 100

Advertising Los Angeles Mobile Report 100

Tech Zulu Event

JUNE 25, 2015

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 The Interactive Advertising Bureau defined a set of rich media units rooted in familiar ad sizes and called them Rising Stars. The company is privately held and has received no venture funding to date.

Advertising 40

Advertising Media Mobile Buzznet 40

socalTECH

MARCH 28, 2013

Los Angeles-based online advertising technology provider OpenX announced this morning that it has named Matthew Reid as its new Vice President of Marketing. OpenX said that Reid will oversee branding, customer acquisition and product marketing. OpenX said that Reid will oversee branding, customer acquisition and product marketing.

OpenX 180

OpenX Marketing Advertising Los Angeles 180

socalTECH

JUNE 4, 2012

Los Angeles-based online advertising technology developer OpenX reported this morning that it has named Jason C. The company said the newly created position will be responsible for increasing adoption of the company's products, and growing its publisher focused team. White as its General Manager, Publisher Business - West.

OpenX 150

OpenX Advertising Web Los Angeles 150

socalTECH

OCTOBER 18, 2012

San Diego-based venture investor Avalon Ventures has backed a developer of video advertising products, Selectable Media , to the tune of $2M. Selectable Media, which is based in New York, lets users opt into branded video advertising in exchange for free access to content on web and mobile apps. READ MORE>>.

Avalon 147

Avalon Media San Diego Advertising 147

Both Sides of the Table

JULY 13, 2012

” It’s hard to really find fault with the reporting. Tech Companies & Calls: I once read a quote on Twitter that said, If you use a tech service for free then product is you. But they make the overwhelming majority of their money from advertising. They are selling audiences to advertisers. In fact, it is.

Mobile 311

Mobile Technical Review Google Screening 311

socalTECH

APRIL 10, 2012

San Diego-based Verve Wireless , which develops mobile publishing and advertising tools, reported today that it has hired Chris Nicotra, the former Chief Technology Officer of comScore, as its new Executive Vice President of Product and Technology. Verve said Nicotra has also served at AOL Advertising and Advertising.com.

Chief Technology Officer 150

Chief Technology Officer Technology San Diego Press 150

Startup Professionals Musings

AUGUST 21, 2021

Many entrepreneurs never get past their first-stage focus on their innovative product, to scaling the business globally, organizing a structure to handle thousands of employees, and concentrating their focus “on the business” rather than working “in the business.” Switch your focus from product development to sales.

Startup 151

Startup Course Sales Entrepreneur 151

socalTECH

MARCH 14, 2013

ValueCLlck's new CMO reports to ValueClick's President and CEO, John Giuliani. ValueClick is a developer of online advertising products. Eagle also serves on the board of Akademos. READ MORE>>.

Westlake Village 147

Westlake Village Marketing eHarmony Advertising 147

Startup Professionals Musings

AUGUST 25, 2023

We all see reports of venture capitalists who invest millions in new businesses, but be assured that these investments come only after you have a proven base business, and have a case for scaling it quickly. If an innovative solution is involved, prepare a minimum viable product or a video to demonstrate functionality and usability.

Social Media 98

Social Media Metrics Media Tool 98

socalTECH

OCTOBER 7, 2010

Los Angeles-based Burstly , the mobile advertising tools firm run by Evan Rifkin, said this week that it has opened up a new way for mobile application developers to sell their own advertising space. Tags: burstly mobile advertising rifkin. Newtoy recently revealed it has had over 10 million downloads of its game. READ MORE>>.

Mobile 171

Mobile Services CPC GRP Partners 171

TechCrunch LA

MAY 13, 2018

Select NikePlus members received an initial push notification of the Stash drop and a card in the SNKRS feed also advertised the special stash drop, in addition to a notification that flashed onscreen between the (amazing) SchoolboyQ set and SZA’s (equally amazing) performance.

Los Angeles 227

Los Angeles Report Activity Sales 227

socalTECH

JUNE 25, 2009

Encino-based Bid4Spots , the online radio and TV advertising firm headed by Dave Newmark, said this week that the firm has seen a 40 percent increase in ad revenues in its online marketplace for cable television advertising since its launch in May. Tags: bid4spots cable television advertising content radio. READ MORE>>.

Encino 100

Encino Advertising Report Content 100

Startup Professionals Musings

OCTOBER 23, 2022

Even the best technology can’t read your mind, which is why a simple Google search often gives frustrating and irrelevant results, and online advertisers bombard you with opportunities of no interest. Examples cited include biometrics, tool productivity, environmental control, social visibility, relationship data, and brand insight.

Social Media 107

Social Media Tool Google Yahoo 107

Startup Professionals Musings

JUNE 12, 2021

On the basic search engine front, WolframAlpha is an amazing computational engine often used by Siri, which creates intelligent results, graphs, and reports from any natural language question. But we are a long way from agents that can do full natural language processing from voice and think on their own.

Web 152

Web Entrepreneur Software Review Google 152

Startup Professionals Musings

OCTOBER 9, 2020

According to recent reports , these come from all the way up and down the age and experience spectrum, including up to ninety percent of the current Baby Boomers, as well as Millennials. Zappos , led by Tony Heish, has been a leader in this direction, and reports many advantages, as well as challenges.

Competition 168

Competition Startup Demand Training 168

Both Sides of the Table

JUNE 20, 2014

I have been saying privately for years now that I believe online video will evolve into fragmented distribution (my next online video post) and vertical production. They have production facilities in Mexico where they have been creating lower-cost video for traditional TV for many years and they pivoted this facility to producing for YouTube.

Invest 291

Invest Content Media Networking 291

socalTECH

APRIL 12, 2017

Evite said that women head up its Product, Analytics and Data Infrastructure, Mobile Development, Testing and Advertising Operations, in addition to HR Legal & Operations, Process Excellence, Sales Strategy, and Corporate Communications & Business Development.

Evite 179

Evite Company Companies Equity 179

socalTECH

SEPTEMBER 30, 2010

Woodland Hills-based ReachLocal , which provides online marketing products for small- and medium-sized businesses, reported today that it has named Jeff Hagins as Chief Technology Officer, and promoted Steven Power, former Australia CEO, to Executive Vice President of Global Sales Operations. and also at PMP. READ MORE>>.

ReachLocal 154

ReachLocal Woodland Hills Sales Chief Technology Officer 154

Both Sides of the Table

AUGUST 21, 2011

While the media industry is driven by a combination of subscriptions and advertising – it’s clear that the latter plays a unique role in media. Of the $300 billion spent annually on advertising, 90% of it ($270bn) is still offline and not measurable. (1). They recommend up-sells and cross-sells of products.

Mobile 329

Mobile Advertising Media Marketing 329

Startup Professionals Musings

JANUARY 26, 2020

Even the best technology can’t read your mind, which is why a simple Google search often gives frustrating and irrelevant results, and online advertisers bombard you with opportunities of no interest. Examples cited include biometrics, tool productivity, environmental control, social visibility, relationship data, and brand insight.

Social Media 131

Social Media Startup Tool Google 131

socalTECH

JANUARY 30, 2013

YouMail , the enhanced voicemail service provider headed by Alex Quilici, has launched a brand new, business oriented premium service, as it reports it also has just passed four million registered users. The firm's new business service also included optional, enhanced service such as voice-to-text translation as an add-on.

Tech Coast Angels 170

Tech Coast Angels Services Advertising Email 170

socalTECH

MAY 21, 2013

Before that, I was running product at Spotrunner. I''ve grown from driving part of the technology within the company, to driving all of the product development side, and also picking up product management and business development, around traffic acquisition and third party products. How big is YP? Louis and Atlanta.

Technical Review 223

Technical Review Glendale Advertising Google 223

Startup Professionals Musings

SEPTEMBER 15, 2018

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Peruse company reports from your business domain. Modern libraries are still worth a visit.

Research 87

Research Marketing Statistics Report 87

socalTECH

JANUARY 26, 2009

Irvine-based Skweezer, which operates a mobile advertising network and tools to translate web pages to mobile format, is reporting today that the firm saw its first quarter of profitability in Q4. Skweezer's advertising product also works with non-mobile web sites. Tags: mobile advertising skweezer. READ MORE>>.

Advertising 100

Advertising Mobile Web Sites 100

socalTECH

MAY 21, 2013

Before that, I was running product at Spotrunner. I''ve grown from driving part of the technology within the company, to driving all of the product development side, and also picking up product management and business development, around traffic acquisition and third party products. How big is YP.com? Louis and Atlanta.

Technical Review 211

Technical Review Glendale Advertising Google 211