Startup Professionals Musings

JANUARY 12, 2014

Each of them has seen and seized opportunities for change, sensed the way forward, garnered the necessary resources, and pursued their dreams, regardless of the odds. Mark Zuckerberg envisioned Facebook as a virtual social network built on a lifetime of friendships, while offering advertisers a powerful and targeted marketing tool.

Entrepreneur 114

Entrepreneur Resource Social Network SpaceX 114

Startup Professionals Musings

OCTOBER 25, 2017

Each of them has seen and seized opportunities for change, sensed the way forward, garnered the necessary resources, and pursued their dreams, regardless of the odds. Mark Zuckerberg envisioned Facebook as a virtual social network built on a lifetime of friendships, while offering advertisers a powerful and targeted marketing tool.

Entrepreneur 56

Entrepreneur Resource Social Network SpaceX 56

InfoChachkie

DECEMBER 2, 2009

“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. Google’s market capitalization is in the stratosphere for a reason – keyword search advertising is highly effective. John Wanamaker.

Customer 164

Customer Custom Advertising SEM 164

Startup Professionals Musings

SEPTEMBER 14, 2015

A few years ago, before the Internet was pervasive, before everyone carried a smartphone and before do-it-yourself software tools were available for free, it was difficult to reach a critical mass of new customers without spending a million dollars on a website, custom software and television advertising.

Startup 108

Startup Search Engine Optimization Social Media Outsource Development 108

InfoChachkie

JUNE 2, 2011

However, over the past several years, Central Desktop’s collaboration software has increased in functionality such that it is now a credible competitor to Microsoft’s SharePoint. ’ They patted me on the head, smiled and said, ‘Oh Isaac, we don’t have the resources to do that.’

Newsletter 213

Newsletter Conference Marketing Advertising 213

socalTECH

FEBRUARY 10, 2009

It does the work for them, and uses the data to make intelligent recommendations specifically for that person's advertiser. Addressing the other point, of automated tools--led by companies like Google, which allows advertisers to manage their own campaigns--have actually opened up a door to us. I got a wakeup call.

Advertising 127

Advertising Startup Sales Tool 127

Startup Professionals Musings

MARCH 8, 2017

There are hundreds of consultants out there who will take your money for guidance in this area, but I recommend that you start with some free resources on the Internet, or one of the many recent books on this topic. Check your brand definition against the clarity of this one from Xerox for office software.

Social Media 58

Social Media Media Platform Tool 58

socalTECH

FEBRUARY 1, 2011

That will primarily be focused on ad sponsorships, and selling advertising via lead generation, CPC, white papers, and so on, to generate revenue. Liquid Audio was at the forefront of the digital music scene, and we built the first, software infrastructure for legal distribution and commerce of music. Robert Flynn: Yes. plus range.

Startup 162

Startup Content Advertising Sites 162

Tech Zulu Event

JUNE 25, 2012

The school aims to prepare recent college graduates for life working at a startup; and more specifically how to deliver and make progress in an environment filled with unknowns and various resource constraints. great jobs. “The diversity we have at Boston Startup School is atypical in the average startup environment.

Education 86

Education Startup Software Review Technical Review 86

socalTECH

FEBRUARY 23, 2009

They have lost lots of advertising and subscription revenue, because you can get news online, and it's free. But, only about 30 percent of their pages are monetized, which they sell at a very low CPM to advertising networks. How has the economy affected advertising placements on your network? Vince Bianco: No.

News 124

News Advertising Press Sites 124

Both Sides of the Table

NOVEMBER 14, 2017

He came to work in our offices at Upfront Ventures as an EIR and immediately began building software to improve how storage was picked up, photographed, scanned and routed to a warehouse. We weren’t in enough cities to do national advertising campaigns yet we weren’t centralized enough to benefit off of our central marketing traction.

Startup 286

Startup Technical Review Customer Custom 286

socalTECH

JUNE 23, 2021

We have the data where those universities are, we have the human resources and curated marketing labor. We're taking the oldest form of advertising, the human-to-human story telling, and we're injecting it with data, and AI, and predictive analytics, and all these things. No different than Uber has drivers, Field Day has marketers.

Marketing 113

Marketing Los Angeles Zag Startup 113

socalTECH

OCTOBER 30, 2008

Sunil Rajaraman: We provide free, web-based screenwriting software to aspiring writers and professionals in the community. By offering that software for free, we've attracted over 10,000 writers to our site. There are also others who are doing advertisements with short video. What's Scripped? That is the way to attract writers.

Content 138

Content Writing Software Review Hollywood 138

Tech Zulu Event

NOVEMBER 11, 2013

Top CEO’s, entrepreneurs, technology gurus, venture capitalists and executives will be looking at the tech ecosystem from different perspectives, including e-commerce, enterprise software, digital media and consumer technologies.” Same with CreatorUp. Very impressed with the quality of each.

Hollywood 100

Hollywood Screening Ideas Entertainment 100

Both Sides of the Table

DECEMBER 19, 2011

The chart shows three scarce resources and their improvements over time. As a software developer I wrote code on what was called a “dumb terminal” because it literally had no processing capability. But for software developers like my company the web was a blessing. The money slide is the graphic below.

Web 355

Web HTML Mobile Social Network 355

socalTECH

DECEMBER 1, 2008

But we're also technology focused, looking primarily at consumer facing software and services firms in digital media. We're also looking, at the same time, at infrastructure--infrastructure software, which advertising agencies or marketers would use. What's your prior experience and how'd you get into this?

Southern California 100

Southern California Media Venture Capital Invest 100

socalTECH

DECEMBER 1, 2008

But we're also technology focused, looking primarily at consumer facing software and services firms in digital media. We're also looking, at the same time, at infrastructure--infrastructure software, which advertising agencies or marketers would use. What's your prior experience and how'd you get into this?

Capital 100

Capital Southern California Media Venture Capital 100

Both Sides of the Table

MAY 4, 2010

Provides application performance management (APM) software solution that helps web sites manage distributed applications in high-volume production environments; features include: application mapping, transaction flow monitoring, code-level diagnostics, and cloud orchestration. Jim was really hot on this space.

Clearstone 236

Clearstone Venture Capital ReachLocal Google 236

socalTECH

NOVEMBER 18, 2008

in a venture round for the firm's software recommendation startup. Darrius Thompson: We came from a company called DivX, where we had built a business primarily around consumer software. We got really good at figuring out how to get wide distribution for our software, and how to monetize that software in unique ways.

Software Review 100

Software Review Software Startup Examples 100

SoCal CTO

JUNE 9, 2010

Kathy Sierra at Business of Software 2009 - Business of Software Blog , May 4, 2010 "In the old days, getting customers was easy. Through advertising or direct sales, these sites harvest intent. Consultants Don’t Pivot, Founders Do - Steve Blank , May 13, 2010 Consultants can help startups leverage their limited resources.

Startup 248

Startup Venture Capital Conference Social Media 248

Tech Zulu Event

JUNE 10, 2015

You could raise your profile by simply advertising cheap shirts on a Google PPC campaign, but that’s only going to get you so far. Be realistic about your resources, and don’t hesitate to remove unproductive accounts. Really dig into the nuts and bolts of how you want to promote your business. It’s too much.

PPC 40

PPC Marketing Social Media Startup 40

socalTECH

JANUARY 30, 2017

Figure out what is working, and put more resources on that. We now have a really good, four-person marketing team which is doing different parts of what we think of as an omni-channel marketing campaign for the company, which includes Facebook advertising, PR, and influencer marketing. Fail fast, if you are going to fail.

Startup 100

Startup Social Network Southern California Mobile 100

InfoChachkie

JANUARY 24, 2011

With that said, what books, blogs or other resources do you recommend for emerging entrepreneurs? You can build software a lot quicker and cheaper as well. One thing I learned from DoubleClick is that ‘purchase intent’ is by far the most valuable data for advertising. 1) The economy sucks, but you guys are hiring.

Blogging 219

Blogging Entrepreneur Software Review Course 219

Both Sides of the Table

DECEMBER 27, 2011

To grow faster businesses need resources in today’s financial period to fund growth that may not come for 6 months to a year. The first company represents a normal software company that sells its products directly (either via sales staff or directly off of the internet). There is a healthy tension between profits & growth.

Startup 418

Startup Venture Capital Sales Technical Review 418

InfoChachkie

JANUARY 6, 2011

With that said, what books, blogs or other resources do you recommend for emerging entrepreneurs? You can build software a lot quicker and cheaper as well. One thing I learned from DoubleClick is that ‘purchase intent’ is by far the most valuable data for advertising. You can build software a lot quicker and cheaper as well.

Entrepreneur 232

Entrepreneur Competition Software Review Course 232

SoCal CTO

SEPTEMBER 20, 2011

"We are doing something in mobile advertising." Some resources on this: Intellectual Property is More Than Patents Does My Startup Have Intellectual Property? Startups that come to me and ask me to sign an NDA in order to get Free Startup CTO Consulting really are missing it. " Ummm. "Good luck with that."

Startup 211

Startup IP Ideas Patents 211

SoCal CTO

SEPTEMBER 20, 2011

"We are doing something in mobile advertising." Some resources on this: Intellectual Property is More Than Patents Does My Startup Have Intellectual Property? Startups that come to me and ask me to sign an NDA in order to get Free Startup CTO Consulting really are missing it. " Ummm. "Good luck with that."

Startup 198

Startup IP Ideas Patents 198

Both Sides of the Table

MARCH 25, 2016

It says that selling an airplane ticket for $500 and getting paid a $5 fees by the airlines (1% gross margin) is not the same thing as selling $500 of software that you built (>90% gross margin). Sam did all this analysis before even deciding to build V1 of his software and before we put serious money behind him launching.

Startup 150

Startup Marketing Study SEO 150

Frank Addante

APRIL 16, 2007

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: StrongMail Systems (Digital Messsaging Infrastructure Software) Status: VC-backed (Sequoia Capital, Globespan and Evercore) Lesson: Trust your gut. Visit StrongMail Website Startup 4.0: Zondigo, Inc. Startup 3.0:

Google 40

Google Advertising Startup Venture Capital 40

Tech Zulu Event

DECEMBER 1, 2011

In this interview, we catch up with an amazing TechZulu Spotlight alumnus, Joey Flores, CEO of Earbits , a hand-curated music discovery engine that allows its bands and artists to advertise and promote their own material, events, announcements, contests, whatever. What was the original inspiration behind Earbits? But sell them to who?

Startup 80

Startup Design Advertising Search Engine Optimization 80

Xconomy

AUGUST 3, 2016

Then Google announced its intent to ban payday and title lenders from advertising in search results. The lack of technology and innovation in the pawn industry isn’t a deliberate choice, but comes from the large number of small, independent shops that lack the financial and technical resources to build a custom e-commerce platform.

Help 40

Help Technical Review Customer Custom 40

Both Sides of the Table

MAY 15, 2010

StackOverflow – We both have a love fest for Joel Spolsky who also co-founded Fog Creek Software. He is the author of “ Joel on Software ” and I was a reader nearly 10 years ago when I had never heard of Fred Wilson, Brad Feld and VentureHacks didn’t exist. Advertising clients include: Sony, Microsoft, NBC, and Clicker.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285

SoCal CTO

NOVEMBER 10, 2009

From there, I became the first non-founder employee at an e-commerce startup called BITSource, which was the first electronic software distributor delivering electronic volume software licenses to corporations. and also to local advertisements. to see how your product is being perceived and respond to user issues.

Product 150

Product Entrepreneur Social Media Google 150

Frank Addante

JANUARY 23, 2007

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: StrongMail Systems (Digital Messsaging Infrastructure Software) Status: VC-backed (Sequoia Capital, Globespan and Evercore) Lesson: Trust your gut. By Frank Addante Development resources are in high demand.

Outsource Development 40

Outsource Development Develop Development Product 40

Tech Zulu Event

OCTOBER 20, 2011

As a result, the team transformed the advertising industry with the creation of the first in-image ad network. Based in Los Angeles, we are software developers and designers that specialize in Ruby on Rails, JavaScript, Cloud Computing, Mobile Development, Application Design, and most importantly, helping you solve problems.

UCLA 102

UCLA Company Companies Idealab 102

Startup Professionals Musings

JANUARY 17, 2022

As a startup, you need to use your limited resources to excel at a few core things for your best customers, in order to stand out and get the momentum going. They have no understanding or patience for extra steps and delays caused by bureaucratic processes, disengaged employees, complex networks, or software usability problems.

Startup 144

Startup Social Media Metrics Customer 144

Tech Zulu Event

OCTOBER 28, 2011

As a result, the team transformed the advertising industry with the creation of the first in-image ad network. Based in Los Angeles, we are software developers and designers that specialize in Ruby on Rails, JavaScript, Cloud Computing, Mobile Development, Application Design, and most importantly, helping you solve problems.

Idealab 77

Idealab Tech Coast Angels Startup Platform 77