socalTECH

JUNE 12, 2014

In a demonstration of the power of targeting in a world of ubiquitous computing power, Santa Monica-based ad startup GumGum is powering a new advertising campaign which is able to target ads based on hair color shown in photos. GumGum offers up in-image photo advertising technology, which slides in ads in photographs and images.

Technology 147

Technology Slides Santa Monica Help 147

socalTECH

AUGUST 9, 2013

What really, is happening when you place that online advertisement, and where does it go, who looks at it, and what''s really happening? All too often, those ads disappear into a maze of middlemen, and advertisers don''t really know who is seeing their ads, and why. We decided to build technology to specifically address this problem.

Advertising 153

Advertising Startup CTO Coach Study 153

socalTECH

AUGUST 7, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Backing Southern California's next great technology companies. Startups Made Simple. Binary Pulse Technology Marketing (www.binarypulse.com). Technology. Advertisers.

SoCalTech 100

SoCalTech Orange County Southern California IP 100

socalTECH

JUNE 5, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Backing Southern California's next great technology companies. Binary Pulse Technology Marketing (www.binarypulse.com). Binary Pulse Technology Marketing (www.binarypulse.com). Technology.

SoCalTech 100

SoCalTech Southern California Rustic Canyon IP 100

socalTECH

APRIL 5, 2019

Santa Monica-based GumGum , which develops artificial intelligence and vision recognition software being applied to advertising analytics, said on Thursday that it is spinning out a new company, which will develop AI technologies for the dental industry. The name of the new dental startup was not announced. READ MORE>>.

Artificial Inteligence 113

Artificial Inteligence Startup Santa Monica Advertising 113

socalTECH

FEBRUARY 9, 2021

For today's interview, we sat down to catch up with Jon Waterman, the founder and CEO of Ad.net, to understand what the company's business is nowadays, how the company has evolved over the years, and how the company has adjusted to life during a pandemic. We pride ourselves in being able to add incremental consumers to our advertisers.

Advertising 203

Advertising Startup Google Commerce 203

socalTECH

JULY 10, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Backing Southern California's next great technology companies. Binary Pulse Technology Marketing (www.binarypulse.com). Binary Pulse Technology Marketing (www.binarypulse.com). Technology.

SoCalTech 100

SoCalTech Rustic Canyon Southern California Glendale 100

socalTECH

JULY 24, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on. Backing Southern California's next great technology companies. Binary Pulse Technology Marketing (www.binarypulse.com). Binary Pulse Technology Marketing (www.binarypulse.com). We Create Demand for California's Technology Companies.

SoCalTech 100

SoCalTech Orange County Southern California Westlake Village 100

socalTECH

AUGUST 14, 2012

StartEngine , the startup accelerator, which launched earlier this year with ten hopeful businesses, is now in the middle of its third and largest class to date. They're already having a lot of interaction with mentors, some of them have customers and traction, some of them even have investors already lined up.". READ MORE>>.

Mentor 178

Mentor Entrepreneur Technology SoCalTech 178

socalTECH

JUNE 26, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on. Backing Southern California's next great technology companies. Binary Pulse Technology Marketing (www.binarypulse.com). Binary Pulse Technology Marketing (www.binarypulse.com). We Create Demand for California's Technology Companies.

SoCalTech 100

SoCalTech Southern California Rustic Canyon IP 100

socalTECH

MAY 10, 2013

Four years ago, Los Angeles-based Adly (www.adly.com) launched to much fanfare as one of the first local startups to tie into the brand-new, Twitter micro messaging platform. We''re the leading social advertising platform that leverages celebrity relationships. Why would a brand or advertiser want to work with Adly?

Social Media 237

Social Media Advertising Media Metrics 237

socalTECH

JANUARY 9, 2013

Combine that with the growing startup community here, and you end up with at. intersection of technology and music. We've compiled a list of five of the startups that are revolutionizing some part of music, based here in Southern California. Are we missing your favorite local, music-focused startup? Miso Media.

Southern California 254

Southern California Startup Sherman Oaks Venice 254

socalTECH

APRIL 24, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Backing Southern California's next great technology companies. Binary Pulse Technology Marketing (www.binarypulse.com). Binary Pulse Technology Marketing (www.binarypulse.com). Technology.

SoCalTech 100

SoCalTech Southern California Rustic Canyon Technology Council 100

socalTECH

NOVEMBER 19, 2014

Los Angeles-based ventureLab Growth Partners said Tuesday afternoon that it has launched a new "startup studio" to invest in and build early stage startups. The new startup studio is led by Mike Prasad. The company did not say how much funding it intends to provide to startups. READ MORE>>.

Incubator 229

Incubator Seed Funding Startup Social Media 229

socalTECH

SEPTEMBER 25, 2009

Once again, we'd like to thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Backing Southern California's next great technology companies. Binary Pulse Technology Marketing (www.binarypulse.com). Startups Made Simple. Technology.

Advertising 113

Advertising Southern California IP VentureNet 113

socalTECH

FEBRUARY 12, 2015

San Diego-based Adtile Technologies , the developer of mobile advertising technology led by Nils Forsblom, has rolled out a new mobile ad technology that the company says uses multiple sensors on users'' phones to engage with users. adtile technologies mobile advertising sensor sensors phone smartphone'

Mobile 100

Mobile Technology Product San Diego 100

socalTECH

JANUARY 11, 2010

Santa Barbara-based Impact Radius , a new firm which includes a number of the founders of Commission Junction, said today that it has launched a new, multi-channel performance advertising company. The firm said those tools will include software for tracking advertising, negotiating online, distribution advertising creative, and more.

Advertising 162

Advertising Santa Barbara Tool Media 162

socalTECH

AUGUST 22, 2014

We spoke with Jonathan about the company and where it fits into the advertising market. That strategy seems to be quite effective for our advertisers. Jonathan David: Our focus is primarily working with advertisers to drive a response of some kind, with a focus on providing the best possible returns on ad spend at scale.

Advertising 230

Advertising Santa Monica Startup Media 230

socalTECH

JANUARY 7, 2019

During the holiday season, our tradition over the last few years has been to post reflections on the past year and some predictions for 2019 from Southern California's technology industry. My biggest takeaway this year was truly understanding the strength and cohesion of the Los Angeles startup community.

Technical Review 157

Technical Review Software Review Startup Coach 157

socalTECH

JUNE 3, 2010

Los Angeles-based MySpace and startup Ad.ly , also based in LA, said today that they have linked in an in-stream advertising deal. squarely into a multi-way intersection of who's who in Southern California's blog and technology world. twitter tweets advertising. According to MySpace, it will use Ad.ly READ MORE>>.

Advertising 168

Advertising Userplane GRP Partners Mahalo 168

socalTECH

DECEMBER 7, 2012

Irvine-based Brand Affinity Technologies , the startup led by Ryan and Chad Steelberg focused on the fan and celebrity market, said Thursday that its Printroom fan photography division has been selected by CBS Interactive. BAT recently acquired Printroom. READ MORE>>.

Technology 153

Technology Commerce Advertising Design 153

socalTECH

APRIL 25, 2013

GumGum , the in-image advertising technology developer led by Ophir Tanz, has promoted Phil Schraeder, the firm''s VP of Finance, to Chief Operating Officer, to head up the firm''s internal operations, business development, and finance. images photo advertising online reald executive gumgum' READ MORE>>.

GRP Partners 217

GRP Partners Advertising Startup Sites 217

socalTECH

MAY 22, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Backing Southern California's next great technology companies. Binary Pulse Technology Marketing (www.binarypulse.com). Binary Pulse Technology Marketing (www.binarypulse.com). Technology.

SoCalTech 100

SoCalTech Southern California Rustic Canyon IP 100

socalTECH

JANUARY 6, 2012

Irvine-based Brand Affinity Technologies , the online advertising and celebrity sports endorsements startup headed by Ryan and Chad Steelberg, has raised $4.5M Brand Affinity Technologies says it has over 3,750 celebrities on its platform, which is used by online sites to identify celebrities for endorsement deals.

Technology 150

Technology Miramar Venture Capital Google 150

socalTECH

MARCH 26, 2018

Snap has a history of buying companies to help it advanced its products; the company bought Vergence Labs in 2014 to power its Spectacles line; it recently acquired Metamarkets, a developer of programmatic advertising tools; and acquired Ctrl Me Robotics, a maker of drone technology, back in May. READ MORE>>.

Snapchat 138

Snapchat Venice Startup Report 138

socalTECH

AUGUST 21, 2014

Today''s Insights and Opinions article comes from longtime socalTECH reader Frank Addante --who recently took Rubicon Project public. When you''re looking to disrupt any industryadvertising, yogurt, VoIP technology, or whateverbegin with learning everything you can. Unfortunately, those days are over. Continued.). READ MORE>>.

Entrepreneur 159

Entrepreneur SoCalTech Advertising Ideas 159

socalTECH

JULY 6, 2011

In a sign that demand for employees from Southern California technology firms is on the rise, two, separate announcements Wednesday from local companies indicates that hiring demand at local companies is up, and companies are again scrambling to fill positions.

Southern California 160

Southern California Westlake Village MyLife Technology 160

socalTECH

OCTOBER 10, 2013

In what is a fairly unusual move, last week, Tradesparq (www.tradesparq.com), a Chinese startup in the area of B2B trade information, said it was planning on setting up its operations here in Southern California, as part of an expansion and scaling of the company. Michael Kleist: We started in 2010. What is Tradesparq?

Southern California 170

Southern California Startup SoCal CTO Hire 170

socalTECH

OCTOBER 20, 2010

Irvine-based Brand Affinity Technologies , the celebrity endorsement and marketing firm founded by Ryan and Chad Steelberg, said today along with Pepsi that they have tied together in a new relationship. Ryan and Chad Steelberg are known for their last startup, dMarc Broadcasting, to Google. READ MORE>>.

Technology 160

Technology News Content Advertising 160

socalTECH

OCTOBER 8, 2019

Swadia was most recently CEO of White Ops, a company in the digital advertising fraud prevention area, and according to The Trade Desk, has more than 20 years of experience in the technology and media industry. Swadia will be based in The Trade Desks's New York offices. Swadia reports to The Trade Desk's founder and CEO, Jeff Green.

Ventura 124

Ventura Incubator Advertising Platform 124

socalTECH

JULY 7, 2021

Ventura-based advertising technology developer The Trade Desk is launching its own venture capital arm, and has made its first investment, the company said this morning. The company said that the new investment fund, TD7, will invest in open Internet startups.

Venture Capital 113

Venture Capital Invest Capital Ventura 113

socalTECH

FEBRUARY 6, 2012

Not a tech startup, but one of the more intriguing ads debuted during the Super Bowl on Sunday. OK Go , whose combination of music, Rube Goldberg, and technology have made it a favorite among technology geeks, debuted its video for new single Needing/Getting as part of an ad push by sponsor Chevrolet during the Super Bowl.

Van Nuys 176

Van Nuys Content Technology Entertainment 176

socalTECH

JANUARY 31, 2013

It was standing room only at StartEngine 's Demo Day Wednesday afternoon, held at Santa Monica's Cross Campus , as the startup accelerator launched eight of its latest startups into the world, after a 90 day process of mentoring, honing their business model, and heads down development. Standing room only crowd at StartEngine).

Startup 256

Startup Commerce Santa Monica Mentor 256

socalTECH

AUGUST 23, 2016

Ventura-based Trade Desk has filed for an IPO, saying that it is looking to raised up to $86.25M on an IPO on the NASDAQ Global Market. The advertising technology company is led by Jeff Green. The company says it has filed to trade as TTD. Green is a serial entrepreneur , having sold his last firm, AdECN, to Microsoft.

Ventura 100

Ventura Startup Incubator Advertising 100

socalTECH

FEBRUARY 26, 2016

Venice-based Snapchat might be the darling of the technology startup scene, but there are at least three, privately held startups--and maybe, more--in Southern California who recently passed $100M in revenues, according to a look through recent announcements. READ MORE>>.

Snapchat 100

Snapchat Southern California OpenX SoCal 100

socalTECH

JANUARY 18, 2019

To better understand exactly where EV technology is today, we caught up with Caradoc Ehrenhalt , the CEO and founder of a Los Angeles startup, EV Safe Charge (www.evsafecharge.com), to chat a bit about his view of where EV charging technology today. What is EV Safe? It's been an exciting two years.

Startup 243

Startup Customer Custom Entrepreneur 243

socalTECH

JUNE 10, 2014

Irvine-based Local Corporation , which offers up local advertising technology, has added two veterans of the local startup industry-- David M. Hughes and John M. Payne --as new board members.

Zumbox 147

Zumbox Startup Advertising Technology 147