article thumbnail

Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

Keyword research and budget forecasting. PPC experts charge you to research, analyze, and estimate hit ratios, to optimize your success and set a campaign spending budget for you. PPC experts charge you to research, analyze, and estimate hit ratios, to optimize your success and set a campaign spending budget for you.

PPC 154
article thumbnail

Start With a Business Blog as Your Website

Startup Professionals Musings

Blogging has come a long way in the past few years, from a social release for narcissists, to today’s required vehicle for promoting your business and gaining valuable online exposure, ultimately bringing in more customers. Here are some tips I’ve gleaned from experience: Make your blog your website. Anchor blog in your domain name.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Customer Loyalty Can Be a Startup Competitive Edge

Startup Professionals Musings

From my own research, here is a collection of seven top tips on how a startup or any company can build and maintain real customer loyalty: Communicate more personally more often. Whatever the reasons for the change, and there are many, it represents a big opportunity to the small businesses and startups who recognize it.

Customer 104
article thumbnail

Members Hire Associations, Members Fire Associations

socalTECH

Cyber & nuclear threats, disruptive innovation, and increasing competition for market share will continue to reshape how members view their memberships. This means organizations will require new and different external research to understand what tools they must provide in order to help their members make progress.

Research 140
article thumbnail

Nebula Genomics Touts Free DNA Sequencing to Coax Health Data Sharing

Xconomy

A growing number of startups are trying to encourage people to share genomic and other health data for research purposes by offering them some form of compensation. Now, as competition in this young sector ramps up, one of the big questions is what type of incentive will attract the most individuals.

Startup 104
article thumbnail

10 Remote Staffing Blunders That Will Cost You Dearly

Startup Professionals Musings

Getting a fixed price bid works for well-defined short-term projects, like blogging or programming. Do your research with peers, and check the alternatives on every project. “Fixed price bidding is the only effective outsourcing model.” Be flexible. Fair compensation is the lowest price we can negotiate.”

article thumbnail

Dragonfly, eGenesis, Spero & More: Xconomy’s Startup Award Finalists

Xconomy

No surprise, then, that the startup category in our first-ever Awards program was a particularly competitive one, loaded with private companies (no more than 5 years old) in several biotech hotspots: gene editing, microbiome research, immuno-oncology, regenerative medicine, digital health and more.

Startup 90