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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?

Blogging 286
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The Power of Twitter in Information Discovery

Both Sides of the Table

First, A Primer: Portals, RSS, Feed Readers & Delicious - When the web started we needed directories to find information and thus Yahoo! Then came RSS ( Really Simple Syndication ) widely credited to Dave Winer for driving the spec & adoption. And the company that helped websites publish RSS?

RSS 349
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Google Cleaning Out Their Closets

Tech Zulu Event

Google has from late last year embarked on an in-house cleaning project. In November 2011, Google’s spring clean saw a number of services shut down like Knol, Friend Connect and Google Wave. But to make the most of them, we need to focus—or we end up doing too much and not having the impact we strive for.

Google 68
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Here are 10 Tips from BuzzFeed to Make Your Content Go Viral

Both Sides of the Table

That’s why people turn up to Buzzfeed. We also talked about why Jon decided to leave Google to become an EIR at a VC firm (Polaris) – minute 33. We also talked about why Jon decided to leave Google to become an EIR at a VC firm (Polaris) – minute 33. we started this convo at minute 47].

Buzzfeed 354
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SMCLA: Google Analytics Recap and Video

Tech Zulu Event

Repost of SMCLA's Going Goo Goo Over Google Analytics. The Google Analytics panel was a big success with a great turnout of over 150 people at the Mahalo office in Santa Monica. Our new volunteer board pulled off a great panel full of juicy tidbits of knowledge from start to finish. Below is a highlight video of the evening.

Google 68
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Twitter Networks are Different than Social Networks

Both Sides of the Table

I’ve talked about how Twitter is a new form of RSS (curated RSS), it’s a a new form of IM / SMS , it’s a place where business is conducted and it’s a place where advertising will drive leads due to the link sharing nature of Twitter. He had followed me on Twitter and sent me a nice message about my blog.

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Why Startups Need to Blog (and what to talk about …)

Both Sides of the Table

By definition, you read blogs. But should you actually write one if you’re a startup, an industry figure (lawyer, banker) or VC? People often ask me why I started blogging. It really started simply enough. Or “I’m a new entrepreneur, why would I offer advice on how to run a startup?&#.

Blogging 373