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Maestro nets $15 million for its interactive commerce, community and engagement tools for livestreams

TechCrunch LA

As video commerce becomes the norm and entertainers, brands, businesses, and franchises of all sizes and stripes look to cut out the middle man, the array of services on offer from Maestro may be the scissors these entities need to cut the cord. Sales, Sony Music Entertainment, in a statement. .

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Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce

TechCrunch LA

Warby Parker filing to IPO last week was one more sign that direct-to-consumer (DTC) is an extremely powerful e-commerce trend. “They demonstrate best-in-class expertise with Facebook and Google paid ad platforms. “They demonstrate best-in-class expertise with Facebook and Google paid ad platforms.

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TrackStreet Takes $2M For E-Commerce Monitoring

socalTECH

Santa Barbara-based TrackStreet , a developer of software to help manufacturers monitor their channel and e-commerce sites--and in particular, minimum-advertising-price (MAP) policies--has raised $2M in seed funding, the company said Wednesday. READ MORE>>.

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TikTok Hopes Startups Can Breathe Life Into Its Shopping Struggles

Tech.Co

TikTok is struggling to make a dent in the world of US and European ecommerce , and has now enlisted the help of a number of startups to try and reverse that trend and bring the Live Shopping craze sweeping Asia to other markets. Should Tech Giants Stop Trying to Make Social Commerce Happen? TikTok Teams Up With Ecommerce Startups.

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After pulling in around $80 million last year in revenue, LA’s StackCommerce is acquired by TPG’s Integrated Media Company

TechCrunch LA

The Los Angeles-based commerce and content platform StackCommerce has been acquired by the Integrated Media Company, a holding company set up by the massive private equity fund, TPG, to acquire new media businesses. Through its platform publishers can make between 15% to 20% of gross compared with 5% on an affiliate marketing site.

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Shopify Sets Up Space For Entrepreneurs In LA

socalTECH

Shopify , which develops software for merchants to set up e-commerce, mobile, social media sites, online marketplaces, bricks-and-mortar stores, and more, is setting up a space for entrepreneurs in Los Angeles, the company said this morning. READ MORE>>.

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Ghost appears with new funding, marketplace to match buyers with unsold products

TechCrunch LA

It also handles the back end as well by automating the posting, sale and shipment of unsold inventory while offering immediate payment to creditworthy sellers. The end of the product lifecycle is where Murthy and Kaplan feel Ghost has “an enormous opportunity to help people be more efficient in that process,” Murthy added.

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