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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I covered that topic in my Twitter is RSS post. Thus, we click!

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How to Start a Podcast

Tech.Co

Today, major media prognosticators including market research company Forrester and the Interactive Advertising Bureau foresee podcasting as the next billion-dollar media market , with a report from the latter saying that one-billion-dollar mark could be surpassed as soon as 2021. There are two main ways to get your own RSS feed.

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The Series A Crunch Is For Entrepreneurs Who Can’t Create Their Own Luck

InfoChachkie

Jim Andelman, my Partner at Rincon Venture Partners , aptly describes the genesis of the Series A crunch, stating that: "Over the next 12-to-18 months, a lot of good companies that have been Seed financed are going to have a tough time raising a Series . There is a similar Darwinian aspect to venture capital investing.

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8 Fundraising Deal Breakers Inexperienced Entrepreneurs Routinely Create

InfoChachkie

Because of the rapid pace with which Venture Capitalists review investment opportunities, they must employ pattern matching techniques which include identifying common fundraising deal breakers. Surprisingly, most venture investments do not break down over valuation. A version of this article previously appeared on Forbes.

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How To Become a VC

InfoChachkie

There are many paths into the VC world, but they can generally be lumped into two categories: (i) serial entrepreneurship, and (ii) tech-oriented investment banking. I define a "VC" as, "a professional investor who deploys third-party funds into relatively early-stage companies." Manipulate Your Odds.

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Why Entrepreneurs Hate (Most) MBAs

InfoChachkie

Despite the proliferation of entrepreneurial courses within Business Administration programs, business schools are essentially vocational training grounds for consultants and investment bankers. • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS.

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Brad Feld Drops Knowledge. Here’s What He Said …

Both Sides of the Table

My initial desire to blog came from something that’s always been my approach to investing – I’m a nerd and I love to play with the technology and part of my approach has really been to understand things both at a user level and at a reasonably deep tentacle level. RSS was something that had appeared.” “….I we are not going to invest.