Startup Professionals Musings

AUGUST 24, 2022

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Mr. Everhart distills his leadership insights from many decades in one of the largest business-to-business marketing agencies, working with companies across the country.

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socalTECH

MARCH 13, 2013

PublishThis , the Los Angeles startup headed by Matt Kumin, has enhanced the firm's online, content marketing and curation management tool. The firm said the latest version of its platform is aimed at brands, retailers, media companies, and trade associations, to help them scale their content efforts across digital channels.

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Startup Professionals Musings

APRIL 2, 2022

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. High-technology product startups, without customers, don’t make a business. Solis outlines the heuristics of social psychology that are key to building positive customer experiences today.

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TechEmpower

MARCH 4, 2024

Key Functions with High Impact Generative AI is revolutionizing sales by enabling dynamic pricing and personalized customer interactions, boosting conversion rates and customer satisfaction. Post-sale, AI analyzes customer data to improve service and loyalty, making it a cornerstone of modern sales methodologies.

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socalTECH

MARCH 4, 2014

Santa Monica-based Demand Media said today that it is expanding its offerings in the content area, with an expansion of its Content Solution offerings. According to Demand Media, the expansion includes new content formats and enhanced "publishing and distribution strategies." READ MORE>>.

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Both Sides of the Table

SEPTEMBER 17, 2013

In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. Content is a “hits-driven” business that makes it unattractive to investors – remember? Content goes global (of Maker Studios 4.4 Not so fast.

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Startup Professionals Musings

SEPTEMBER 30, 2018

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. Now customers seek out people who are willing and able to add value, with expertise and insight, even before they have a product. The key is consistency.

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Southern California Edison Blog

MAY 15, 2020

Without the proper bandwidth, your enterprise is limiting its ability to effectively host videos and load other forms of content. Media and content creation businesses expanding their services to meet future content needs require a network that can support growing media content demands. in 2018 was 228.8 Dark Fiber.

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TechCrunch LA

FEBRUARY 2, 2021

The Los Angeles-based commerce and content platform StackCommerce has been acquired by the Integrated Media Company, a holding company set up by the massive private equity fund, TPG, to acquire new media businesses. Today is not just an important day for Stack, but for the future of shoppable content.

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socalTECH

MARCH 8, 2013

Los Angeles-based content delivery network operator NetDNA is ramping up its efforts to provide CDN services in Asia, the company said Friday. NetDNA said it will provide accelerated traffic through its Singapore point-of-presence, for a flat $10 per month for existing customers of its MaxCDN service. READ MORE>>.

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Berkonomics

MAY 30, 2019

And the best way to do this is with the placement of a case study, a story told about and by a satisfied customer with something to say about how your product solved their problem or pain. But it must be told about and by the customer, with your product as the tool of solution, not the focus of the story.

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socalTECH

APRIL 17, 2019

j2 Global said the acquisition will help it grow its global customer base, provide it with access to new markets, and will expand its product lineup. j2 Global said these latest acquisition are not expected to be material to the company. j2 Global said these latest acquisition are not expected to be material to the company.

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Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Display advertising. Email marketing.

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socalTECH

JANUARY 8, 2015

San Diego-based sales software developer Seismic has raised $20M in a Series B funding round, to go towards its sales content management software, the company said this morning. As part of the funding, JMI''s Peter Arrowsmith joins the company''s board of directors. seismic content management sales software' READ MORE>>.

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socalTECH

MAY 21, 2014

Are you a content creator for the web? It turns out, nowadays, creating the content is only a small part of your job description The most successful YouTubers, studios, brands and agencies today are intensely focused on using social media to engage with fans, get that content out there, and grow their audience.

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TechCrunch LA

JUNE 28, 2018

Keeping the focus squarely on tools for artists and designers the company talked up its tools like Zync Render, which Google acquired back in 2014 , and Anvato, a video streaming and monetization platform it acquired in 2016. in Los Angeles. “That worldwide reach is very important,” Grignon said.

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socalTECH

SEPTEMBER 19, 2017

According to Triton Digital, Neuhoff has selected the company's enterprise podast management solution, to capture, edit, and distribute content to its audience. Los Angeles-based Triton Digital , the provider of audio advertising technology, reported a win today with Neuhoff Communications.

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socalTECH

JUNE 14, 2013

Followers of the company''s Facebook page, blog, and Twitter feed are familiar with the steady drumbeat of cute dog and puppy photos that the company is always sharing--and, might now be familiar with DogVacay''s online peer-to-peer marketplace. That''s the idea, at least, according to Aaron Hirschhorn. Does it work? READ MORE>>.

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socalTECH

MARCH 24, 2011

Santa Monica-based Demand Media , the Internet content publishing company run by Richard Rosenblatt, is applying its crowdsourced content model to eNom , the domain name registrar it owns. According to eNom, it has put up a new content portal focused on the.ORG domain name, which is powered by Demand Media's creative studios.

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Both Sides of the Table

APRIL 11, 2011

I recently had the pleasure of spending an hour with Jon Steinberg, president of Buzzfeed , a company who focuses on helping media companies make their content go viral. But of course we also focused on making content go viral. Or creating quizzes or games with your content. It is absolutely MVP of advertising.

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socalTECH

APRIL 5, 2010

Among the many companies launching iPad-focused applications and content over the weekend, Los Angeles-based social networking site MySpace said that it is now presenting a custom, home page for people visiting the site through the Apple iPad browser.

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Southern California Edison Blog

MARCH 23, 2021

A content delivery network (CDN) is a network of edge servers that accelerate website speed and content delivery by hosting content physically closer to customers via points of presence (PoP). What Types of Companies Benefit from CDN Traffic Transportation Services? . Improved User Experience.

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TechCrunch LA

MARCH 2, 2021

The company has already worked with names as diverse as the Golden State Warriors, the Dallas Cowboys, and pop sensation Billy Eilish on embedding its interactive tools into various live events and promotions. But what started in the gaming world quickly spun out as the company slashed prices to $500 per month for its services.

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socalTECH

FEBRUARY 19, 2016

One of the companies at that intersection of video and e-commerce is IPSY (www.ipsy.com), a subscription beauty products company which uses video as a core piece of its monthly beauty products business. The company operates the Ipsy Open Studios based in Los Angeles, which specifically caters to content creators in the beauty area.

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socalTECH

JULY 25, 2011

Santa Monica-based EdgeCast , the content delivery network provider, is reporting this morning that it now has more than 3,000 customers using its services. The company said it is now carrying 4 percent of global Internet traffic, serving around 1.5 billion objects per hour via its network.

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Startup Professionals Musings

DECEMBER 8, 2013

You have to build a web presence with marketing content to get visibility above the 51 million other new websites created last year, and attract the customers you need. A good start is a book on content marketing, “ Accelerate! ” Curation, the most efficient content. You are the company you keep.

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Content Marketing Startup eBook 114

socalTECH

JANUARY 15, 2019

Los Angeles-based Internet services and publishing giant j2 Global has acquired two companies, saying this morning that it acquired Ekahau , a company in the digital media space, and Castle Connolly , a company in the digital media and healthcare industry. READ MORE>>.

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socalTECH

NOVEMBER 5, 2015

Santa Monica-based customer relationship management software provider Nimble > , and company information provider Owler said this morning that the two are in a strategic partnership, where Nimble will use content from Owler's company profiles, within its browser plugin.

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Both Sides of the Table

OCTOBER 10, 2011

Some customer segments value the DVD business and these may be more price sensitive. Some customer segments value the convenience of instantly available films. Netflix needs to segment their customers and charge each what is appropriate. Netflix announced the changes to its company via a blog post. A blog post!

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Both Sides of the Table

JANUARY 13, 2016

Mitu Network is the largest digital media company for Latinos in the US and also targeting Mexico and South America. The first generation of short-form online video companies seemed to be a bit of a land grab as online video companies were mostly “horizontal” in that they produced video of nearly any genre that could drive views.

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TechCrunch LA

NOVEMBER 8, 2022

Movio’s user base is currently in the lower hundreds of thousands, with paying customers nearing 1,000. At the time, the company was based in Shenzhen, the hardware haven also known for its vibrant export-led e-commerce industry — most of Amazon’s sellers are from the metropolis.

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Startup Professionals Musings

OCTOBER 27, 2012

You have to build a web presence with marketing content to get visibility above the 300 million other new websites created last year, and attract the customers you need. Recently I was reviewing a book on content marketing, “ Accelerate! ” Curation, the most efficient content. You are the company you keep.

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Startup Professionals Musings

MAY 25, 2014

The days are gone when a techie or a genius could build things in his garage and customers would find and buy the product, based purely on the “wow factor” of the technology. In fact, we are all media companies now, with our cell phones, computers, and professional-looking publishing tools. New technologies are everywhere today.

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Startup Professionals Musings

JULY 1, 2019

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. High-technology product startups, without customers, don’t make a business. Solis outlines the heuristics of social psychology that are key to building positive customer experiences today.

Custom 85

Custom Customer Social Media Technical Review 85

InfoChachkie

MAY 14, 2012

Along with GoToMyPC, companies like Netflix, Classmates and ZoneLabs were learning from each other. This latest wave in this transformation has been enabled by a number of sophisticated technology companies, including: Burstly , Coull , Collider Media , GraphEffect , SteelHouse , RingRevenue , GumGum , and DataPop.

Content 171

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socalTECH

OCTOBER 26, 2020

Santa Monica-based fitness and nutrition content provider Beachbody announced it has launched a new, running program for its customers, with the goal of getting its customers to be able to complete a 5K on day 30. The company said the fitness program is its very first for runners.

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Beachbody Santa Monica Demand Content 124

InfoChachkie

MAY 27, 2013

Last week, Divshot turned a simple April Fool''s Day joke into a marketing coup, generating nearly 6,000 Tweets and over a thousand Beta customers. Unlike many viral marketing events, the company''s latest guerilla marketing stunt was not luck. Don''t Be Afraid To Offend (Some) Customers. Don''t Force It. Don’t Over Think It.

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