Both Sides of the Table

JUNE 17, 2013

In my first enterprise software company we developed a methodology for sales that we called PUCCKA. Having a methodology instead of just going on random sales visits helped force a bit of rigor and honesty amongst team members about how well or not we thought we were doing. ” It’s a reason a company would buy.

Sales 367

Sales Slides Startup Customer 367

Both Sides of the Table

SEPTEMBER 28, 2014

But what IS the right amount of burn for a company? Burn rate in case you don’t know is the amount of money a company is either spending (gross) or losing (net) per month. (it Conversely if you’re burning $600,000 per month (yes, some companies do) then you only have 5 months of cash left. Gross Burn vs. Net Burn.

Startup 383

Startup Company Companies .Net 383

Startup Professionals Musings

JANUARY 31, 2022

As an investor, I sometimes see CEOs who negotiate to send their VP of Marketing to talk. The implications to you and your company are also large, so be prepared. As your company grows, you have to host customer seminars. Need to represent your company at industry association events.

Marketing 113

Marketing Entrepreneur Customer Custom 113

Both Sides of the Table

NOVEMBER 2, 2010

This is part of a series on sales & marketing. I previously covered how early phase sales teams should be “evangelical&# and consultative in nature. The first post on scaling sales dealt with “aiming&# your sales teams – making sure they were focused on the right opportunities.

Sales 289

Sales Startup Training Pricing 289

Startup Professionals Musings

OCTOBER 14, 2023

If you don’t have the time to write things down, or your writing skills leave something to be desired, don’t be afraid to get some help. No executive I know writes all his own contracts, but every smart one owns every one that is written for him, and understands every element.

Startup 102

Startup Writing Mentor Sample 102

Both Sides of the Table

FEBRUARY 3, 2010

I’d like to talk about Crocodile Salesmen in 3 scenarios: 1) when YOU are selling (or someone on your team), 2) when you are trying to recruit a sales person. But how to apply “listening&# in a sales meeting? Let’s assume you run a Customer Support software company. I still do this sometimes, too.

Sales 314

Sales Startup Venture Capital Customer 314

InfoChachkie

FEBRUARY 1, 2019

Bruce, along with his wife Lynda, created a learning company from their garage, initially by holding in-person classes and later selling VHS tapes via mail order. Under Bruce’s innovative guidance, the company was an early adopter of the Internet, creating online videos long before platforms such as YouTube became ubiquitous.

Sales 113

Sales Education Startup Class 113

TechCrunch LA

JUNE 9, 2021

Even as NFT sales dip below their most speculative highs, startups aiming to tap into their potential are still scoring big funding rounds from investors who believe there’s much more to crypto collectibles than the past few months of hype. The round was led by WestCap. The startup has raised a whopping $120 million to date.

Platform 308

Platform Framework Los Angeles Design 308

Both Sides of the Table

SEPTEMBER 17, 2013

In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. So why is online video such an attractive market to build a startup? The next part of the margin mix online video companies must get control of is talent margins.

Company 339

Company Companies Technical Review Content 339

TechCrunch LA

JULY 19, 2022

It also handles the back end as well by automating the posting, sale and shipment of unsold inventory while offering immediate payment to creditworthy sellers. million in new funding for its predictive inventory recommendation platform, joining other similar companies, including Zippedi and Inventa. Last week, Syrup Tech raised $6.3

Product 191

Product Funding Technical Review Equity 191

Both Sides of the Table

APRIL 17, 2010

Thursday night was the unveiling of the newest batch of Launchpad LA companies. The VC’s & executives were then asked to make “commitments&# (in writing) to 3-5 of the companies that they felt they could make some sort of contribution to. Have a look at the companies below.

Company 276

Company Companies Startup Southern California 276

Both Sides of the Table

JULY 23, 2013

I have long advised startup companies that if you don’t control your messaging somebody else will and your potential customers will form impressions of you shaped by somebody else or by nobody at all. Yet as obvious as it is to create messaging for your company, many people don’t consider their personal brands.

Technical Advisors 385

Technical Advisors Marketing Startup Venture Capital 385

InfoChachkie

JULY 30, 2012

I always enjoy a great guerilla marketing story, such as TestFlight’s use of T-shirts and Tacos to gain Steve Jobs’ attention at Apple’s 2011 developers’ conference. Trade Show Guerilla Marketing Done Right . Be Closing, No Posing – The ultimate measure of effective marketing, especially at a startup, is revenue.

Marketing 209

Marketing Conference RSS Angel 209

TechCrunch LA

APRIL 23, 2020

There’s also a relatively modest request (of only $4 billion) for funding devoted to pilot projects, startup companies, and public clean technology investment initiatives (like LACI). “ This will also help dealerships increase sales and bring needed sales tax revenues to local and state governments,” Peterson writes.

Southern California 261

Southern California Los Angeles Rosemead Incubator 261

Startup Professionals Musings

JANUARY 31, 2021

If you don’t have the time to write things down, or your writing skills leave something to be desired, don’t be afraid to get some help. No executive I know writes all his own contracts, but every smart one owns every one that is written for him, and understands every element.

Sample 137

Sample Writing Mentor Content 137

Both Sides of the Table

MARCH 31, 2012

Many MBA programs still cater too much to the needs of large, corporate management jobs or prepare students to enter big consulting companies or investments banks. That student is Erin McCann who formerly worked in sales at Google, so she has some ground to stand on in her assertions. My guess is that we are likely in total agreement.

Startup 319

Startup Sales Course Competition 319

Both Sides of the Table

MAY 14, 2018

I know all of this because every VC knows this because we’ve all either funded companies that have marketing technology or we’ve seen a pitch with a company that does this. Your pitch deck should really be your best marketing tool Your pitch deck shouldn’t contain your deepest, darkest secrets and plans.

Funding 239

Funding Venture Capital IP Email 239

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. In today’s market, so much focus is placed on transacting business online. “In 10) Rob, why does the world need RingRevenue? . “In

Marketing 209

Marketing Advertising Paid Search Startup 209

TechCrunch LA

JULY 2, 2020

In the past year, it’s seen one of the most profitable venture-backed exits of any tech ecosystem (with the $4 billion sale of Honey to PayPal) and investors are minting billion-dollar companies in the region at a torrid pace. When it comes to venture capital, Los Angeles is a city on the rise.

Los Angeles 277

Los Angeles Venture Capital Capital Invest 277

Berkonomics

JUNE 29, 2017

If you have been following our recent insights, you’ll be up to speed knowing that professional investors negotiate tough terms, from provisions of control over asset acquisition, eventual sale of the company, future investments, forced co-sale when others attempt to sell their shares and more.

Invest 243

Invest Entrepreneur Sales Startup 243

Startup Professionals Musings

APRIL 26, 2017

As an investor, I sometimes see CEOs who negotiate to send their VP of Marketing to talk. The implications to you and your company are also large, so be prepared. As your company grows, you have to host customer seminars. Need to represent your company at industry association events.

Company 97

Company Companies Entrepreneur Customer 97

Both Sides of the Table

MAY 13, 2018

The most important advice I could give you before you set out in fund raising mode is to understand that fund-raising a sales & marketing process and needs to be managed. Somehow many first-time founders equate “sales” with something that is beneath them. an investment in your company.

Venture Capital 332

Venture Capital Funding Startup Sales 332

Both Sides of the Table

MARCH 24, 2014

As a result I didn’t write my first venture capital check until March 2009 – exactly 5 years ago. That company was Invoca, which just announced a $20 million fund raise led by Accel. At the time I pointed out: “If I had realized exits almost certainly it would be because I invested in a company that failed.

Venture Capital 387

Venture Capital Downey Writing Press 387

Both Sides of the Table

JUNE 20, 2013

In my first enterprise software company we developed a methodology for sales that we called PUCCKA , which I wrote about previously. Having a good sales methodology can help you ensure your company runs more disciplined campaigns and focuses scarce resources on your best opportunities. But how would I use it?”.

Sales 336

Sales Startup Competition Customer 336

Startup Professionals Musings

APRIL 29, 2023

On the product side, once you have a proven product and business model, all you need is money to build inventory, and a sales and marketing operation to drive the business. Even artisan-based services, like graphic design and writing good ad copy, have innovative processes and principles. Capture your “secret sauce.”

Startup 111

Startup Training Services Writing 111

SoCal CTO

OCTOBER 14, 2009

Cliff Allen is someone I've known for quite a few years and he's a go to person for me when I'm thinking about issues around marketing, sales, technology, startups and networking. I moved into writing software to analyze audience data, and wrote a lot of computer graphics software. What are you working on now? Great stuff.

Los Angeles 150

Los Angeles Networking Marketing Startup 150

Both Sides of the Table

OCTOBER 17, 2019

Just as I was getting the swing of things the world shifted beneath my feet and the stock market went into a free fall and venture capital all but shut down for nearly a year. We not only have our Series A funds that can write $500k?—?$15 15 million first checks but we also have three growth funds. Over the past 2.5

Venture Capital 223

Venture Capital IP Startup Google 223

Both Sides of the Table

JUNE 17, 2017

The most obvious way to explain this is with sales people. If you hire 6 senior sales reps in January at $120,000 / year salary then you’ve taken on an extra $60,000 per month in costs yet these sales people might not close new business 6 months. Are you looking to potentially sell the company in the next year or two?

Startup 227

Startup Venture Capital Sales Course 227

Both Sides of the Table

SEPTEMBER 13, 2011

It’s very common for startup companies to have COO’s. So I know I’m getting myself into a bit of trouble by writing this. In a mature company it’s often like a presidential chief of staff. They will often run all of the daily reports into them covering off for finance, sales, marketing, biz dev & HR.

Startup 325

Startup Technical Review Sales Report 325

Startup Professionals Musings

AUGUST 3, 2020

On the product side, once you have a proven product and business model, all you need is money to build inventory, and a sales and marketing operation to drive the business. Even artisan-based services, like graphic design and writing good ad copy, have innovative processes and principles. Capture your “secret sauce.”

Startup 174

Startup Training Services Writing 174

Both Sides of the Table

DECEMBER 27, 2011

I find it amusing when a journalist writes an article about a prominent startup (either privately held or preparing for an IPO) and decries that, “They’re not even profitable!” The most obvious way to explain this is with sales people. One of them is profitability. If you don’t, somebody else WILL!”

Startup 418

Startup Venture Capital Sales Technical Review 418

InfoChachkie

AUGUST 10, 2010

“Good Lord Boyet, my beauty, though but mean, Needs not the painted flourish of your praise: Beauty is bought by judgment of the eye, Not uttered by base sale of chapmen’s tongues” . However, to a Big Dumb Company (BDC), a startup’s IP is a thing of beauty. Intellectual Property (IP) is an ugly thing at a startup.

IP 256

IP Patents Company Companies 256

TechCrunch LA

FEBRUARY 13, 2020

Riot Ventures , the Los Angeles-based, early-stage and deep technology investment firm is going out to market to raise a $75 million second fund to finance the development of startups in LA and beyond, according to fundraising documents viewed by TechCrunch. Marcus has a long background in angel investing and company creation.

Los Angeles 126

Los Angeles Artificial Inteligence Invest Angel 126

SoCal CTO

FEBRUARY 2, 2011

A lot of my time is spent helping early-stage companies get to proof points so that they can raise capital. Because of this, I've always tried to stay up-to-speed on how early-stage investors look at valuation of companies. A few things jumped out at me: - Experience in sales or technology - considered a minor negative?

Startup 198

Startup Custom Development Sales Writing 198

Both Sides of the Table

JANUARY 22, 2014

So I thought I’d write about out with what I would look for in a VC knowing what I know now and why. I’ve seen too many companies go off track by a VC hell bent on the team pursuing the VCs strategy which at times is about chasing the next shiny object. SEO marketing vs. social marketing. Connections?

Venture Capital 364

Venture Capital Coach Writing SaaS 364

InfoChachkie

JUNE 3, 2013

John Lusk, along with his Co-Author Kyle Harrison, leveraged their humble company''s newsletter into The MouseDriver Chronicles , a New York Times bestselling book. The company''s newsletter was initially created to share their entrepreneurial journey with their family and friends. A version of this article previously appeared on Inc.

Newsletter 233

Newsletter Startup Entrepreneur Writing 233

Both Sides of the Table

MARCH 30, 2010

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. As I naturally get asked all the time why we invested in Company A or Company B, I thought I’d just put forth my thesis in writing.

Mobile 282

Mobile Invest Company Companies 282