category strategic-planning 
Startup Professionals Musings
MAY 26, 2023
Often, despite your passion and expectation, customers don’t immediately see the value and need that you see, and you have no idea why the initiative is stuck , and what could be the real customer issue or fix. Customers won’t buy what they can’t find or don’t understand. Solution may require new category development time.
Startup Professionals Musings
JULY 31, 2019
After working in business at all levels, and consulting to entrepreneurs for years, I’m still surprised to see so many situations where things that should be easy are painful to customers, and lead to customers hating your business. Accelerating worldwide competition and financial upheavals are undermining established market positions.
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Startup Professionals Musings
MAY 23, 2021
Others are really marketers out to make money fast, and believe that they can entice customers to any offering. These are the ultimate chess players in the game of business, always looking to be two or three moves ahead of the competition. Some might say that Elon Musk epitomizes this category. But none have any lock on success.
Startup Professionals Musings
DECEMBER 31, 2018
Rather than enhancing the offering you have, develop and offer new products that capitalize on the customers that you already know well. Since these usually require a large investment, and more time, including customer education, they need to be started while your current business is still healthy.
Both Sides of the Table
JULY 21, 2014
It’s when the noise stops and you can actually get customer attention, press articles and VC meetings. You’d imagine that companies selling tons of shelfware would quickly meet their deserved fate in the market, yet the spin around a category of software can fool buyers into thinking they “must have this product to compete.”
Startup Professionals Musings
AUGUST 31, 2018
As the Global Customer Growth Evangelist at Salesforce, with implementation roles at many other companies, she makes a host of relevant observations for every business owner. These days, customers remember the total experience with a company longer than they remember the price they paid. Pursue strategic alliances and partnerships.
socalTECH
AUGUST 27, 2018
However, the company's technology team, Walmart Labs (www.walmartlabs.com)--which said this month that it is planning on major growth in San Diego is responsible for the company's key supply chain technology, online e-commerce site, and much more. When people think Walmart , they don't often think of the retail giant as a technology leader.
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