Remove Competition Remove Development Remove Press Remove Sales
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How to Develop Your Fund Raising Strategy

Both Sides of the Table

Fund raising (as is much of life) is a sale – pure and simple. As with any sales campaign you need to: Qualify your buyers early so you focus your scarce resources on people likely to buy your product. . Three rules in sales: Why buy anything? Remember again that the three major steps to a sale are: Why buy anything?

Develop 366
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Why Recruiting Isn’t Over When an Employee Accepts Your Offer

Both Sides of the Table

It is the bane of every startups existence because it takes up so much time, it is so competitive to sign people and it feels like unproductive time because it’s not moving the ball forward on product, engineering, sales, marketing, biz dev, fund raising. Obviously press releases only work if the employee isn’t junior.

Press 341
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6 Marketing Specifics That Apply To Every New Venture

Startup Professionals Musings

In fact, this article was driven by a startup press release I saw a while back, highlighting a startup’s “geo-fencing technology” as a new basis for discount coupons. Craft a no-follow-up sales letter, after you have positioned yourself as the right expert, with powerful testimonials. They will call you back. Marty Zwilling.

Marketing 141
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CapLinked Worldwide Pitch Competition | Submit Your Startup

Tech Zulu Event

CapLinked , the online platform for private investment funded by members of the “ PayPal Mafia “—announced that it is launching a worldwide pitch competition for entrepreneurs to present their business ideas to a panel of all-star judges from Idealab, Rincon, Rapidfire, and Actarus.

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Understanding the Herd Mentality of VCs and How not to Let it Psyche You Out

Both Sides of the Table

I remind founders that the no’s come early because it’s super easy to qualify out a deal that you know is unlikely due to stage, focus, geography, competitive deal you’ve done or even just the fact that you’re too busy right now. When you read about the funding in the press it sounds like it was a walk in the park.

Press 232
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Doing the Right Thing > Doing Things Right

Both Sides of the Table

Here’s how it goes: You have a business development group with two people. They are tasked with “getting deals done” so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc.

Activity 164
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Here’s How to Do PR on a Budget

Both Sides of the Table

It’s why in this article I advise that people “market today not futures” because you don’t want your playbook in the hands of the competition. You help them on stories, act as a source, develop real relationships, read their stories and eventually when you have news they’re more willing to have a conversation.

Press 319