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53 Questions Developers Should Ask Innovators

TechEmpower

Even when they have talked to multiple developers or development firms, we’re often the first to ask basic questions like “Who are your customers?” ” or “Are you developing for desktop, tablet, mobile, or all three?” The innovator/developer relationship needs to be a conversation.

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Demand Media Names New Content Marketing Executive

socalTECH

Santa Monica-based Demand Media is building out its executive team today, saying that it has named Scott Lehr as its new Senior Vice President and General Manager of Content Solutions. Lehr was previously at NewsCred, a developer of content marketing and content syndication software. READ MORE>>.

Demand 164
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Developing a Content Strategy for Social Media

SoCal Tech Calendar

Thursday, January 17, 2013 -- Developing a Content Strategy for Social Media. Do you find it difficult to come up with topics to post to your social media channels? Learn the tips that top strategists use to effectively and efficiently track and manage great content that is made to share. Coloft Academy.

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Manalto Gets $1M For Social Media Content Management

socalTECH

Santa Monica-based Manalto has raised $1M in a seed funding round, for the company''s social media content management software. The company said it is developing "social ERP software" aimed at large enterprises and franchises, helping companies to manage their marketing on Facebook. The company is led by Anthony Owen.

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Whip Media Names Bizdev VP

socalTECH

Los Angeles-based Whip Media has named Jamie Otero a the company's new Vice President of Business Development and Content Strategy. The company said the appointment comes as it has added Globo, Univision's VIX and Onza to the Whip Media Exchange, the company's data and AI-powered content rights marketplace.

Media 113
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Spotter Expands Partnership With Havas Media Group

socalTECH

Los Angeles-based Spotter, which connects creators with funding to develop content for brands and businesses, and media agency Havas Media Group (HMG) North America said today that the two are in a new partnership. Financial details of the deal--which will fund more investments in YouTube creators--were not announced.

Media 100
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Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce

TechCrunch LA

They also have a very smart and efficient approach to creative development that was critical to helping us scale,” she wrote. (If In today’s highly competitive ad environment, both content and data are kings. At the time, it was doing Facebook media buying for e-commerce companies. The key takeaway?

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