Remove Content Remove Email Remove Metrics Remove Sales
article thumbnail

Are you really ready to examine your email open rates?

Berkonomics

A recent Experian marketing survey revealed that 52% of all email opens are from mobile devices, and that 38% of all clicks are from mobile devices. Experian looked at three hundred brands and 21 billion emails – a few more than you or I have as a resource for our marketing intelligence. Responsive” emails and a test.

Email 156
article thumbnail

6 Metrics On How Well Your Business Is Driving Demand

Startup Professionals Musings

Selecting the right sales channels is one of the first strategic decisions that every startup faces. Lead-stage content performance. The fuel for any good demand generation program is relevant, buyer-centric content. The fuel for any good demand generation program is relevant, buyer-centric content.

Metrics 102
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Email open rates: Your best marketing test

Berkonomics

A recent Experian marketing survey revealed that 52% of all email opens are from mobile devices, and that 38% of all clicks are from mobile devices. Experian looked at three hundred brands and 21 billion emails – a few more than you or I have as a resource for our marketing intelligence. How about your emails? Same thing.

Email 120
article thumbnail

6 Keys To Measuring Return On Investment In Marketing

Startup Professionals Musings

Selecting the right sales channels is one of the first strategic decisions that every startup faces. Lead-stage content performance. The fuel for any good demand generation program is relevant, buyer-centric content. The fuel for any good demand generation program is relevant, buyer-centric content.

Marketing 174
article thumbnail

6 Critical Marketing Metrics To Nail Today’s Buyers

Startup Professionals Musings

Selecting the right sales channels is one of the first strategic decisions that every startup faces. Lead-stage content performance. The fuel for any good demand generation program is relevant, buyer-centric content. The fuel for any good demand generation program is relevant, buyer-centric content.

Metrics 101
article thumbnail

6 Demand Generation Metrics To Quantify Marketing ROI

Startup Professionals Musings

Selecting the right sales channels is one of the first strategic decisions that every startup faces. Lead-stage content performance. The fuel for any good demand generation program is relevant, buyer-centric content. The fuel for any good demand generation program is relevant, buyer-centric content.

Metrics 57
article thumbnail

How to Profit: “Thank You Metrics” – Community First, Money Second

Tech Zulu Event

I am a raving fan of AppSumo because the creator of the brand, Noah Kagan , leads his company focusing on community first and sales second. And he showed us examples how implementing his team’s innovations directly sky rocketed company sales. Noah has what I believe he called “Thank You metrics”. His email list is everything.

Metrics 87