Startup Professionals Musings

JULY 3, 2020

Selecting the right sales channels is one of the first strategic decisions that every startup faces. Lead-stage content performance. The fuel for any good demand generation program is relevant, buyer-centric content. The fuel for any good demand generation program is relevant, buyer-centric content.

Marketing 174

Marketing Invest Demand Metrics 174

SoCal Tech Calendar

JANUARY 6, 2011

Wednesday, January 12, 2011 -- Content World Turned Upside Down: Can Traditional Media Adapt? Every aspect of the business of entertainment media and other content providers, and their traditional sources of revenue, are under assault by disruptive business models. TCOSC Digital Media Society.

Content 113

Content Technology Council TCOSC Cloud Computing 113

Startup Professionals Musings

MAY 21, 2022

Marketing media content from real customers in real time is now commonplace via sites like Yelp, Foursquare, and online reviews. All require planning, deliberate actions, and quality content and event creation which will likely absorb all the savings from reduced paid media campaigns. Long-term sales. Real customers.

Marketing 127

Marketing Framework Social Media Media 127

Berkonomics

MAY 19, 2022

How many times do you have to open an email just to read the right side of the text or see the content, but delete the email instead just to avoid the “work” of that extra click? Go to [link] and enter your web address for a quick, free, analysis. And treat the result seriously. How about your emails? Same thing. What is your open rate?

Email 156

Email Web Tips Metrics 156

SoCal Tech Calendar

OCTOBER 29, 2010

Thursday, November 4, 2010 -- Content World Turned Upside Down: Can Traditional Media Adapt? Every aspect of the business of entertainment media and other content providers, and their traditional sources of revenue, are under assault by disruptive business models. TCOSC Digital Media Society.

Content 100

Content Technology Council TCOSC Cloud Computing 100

Startup Professionals Musings

AUGUST 24, 2022

Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software. The current term for all these activities and results online is “ content marketing.” That’s $300 a lead.

Customer 100

Customer Custom Acquisition Technical Review 100

socalTECH

JANUARY 5, 2009

Los Angeles-based Image Metrics (www.image-metrics.com) recently landed a $6.5M, Series B funding round for the firm's facial animation products. Around 2006, they opened up a sales office here, with a couple of guys talking to the film and games business. Editor's note: you can see Image Metrics "Emily" demo on their web site ).

Metrics 100

Metrics Startup Sales Newsletter 100

socalTECH

MAY 10, 2013

Walter Delph: Social networks like Twitter and YouTube have pulled down the invisible curtain between celebrities and fans, allowing people to share content more easily than before. We really pride ourselves in the amount of buzz and interest we drive for brands, which hopefully drives back directly to their sales.

Social Media 237

Social Media Advertising Media Metrics 237

Startup Professionals Musings

AUGUST 24, 2019

Marketing media content from real customers in real time is now commonplace via sites like Yelp, Foursquare, and online reviews. All require planning, deliberate actions, and quality content and event creation which will likely absorb all the savings from reduced paid media campaigns. Long-term sales. Real customers.

Media 95

Media Framework Social Media Metrics 95

Startup Professionals Musings

MAY 14, 2023

Cash flow is a basic survival metric for every startup. Hire a professional marketing and public relations agency once you have a good revenue stream but you don’t need them to start a free blog, establish Facebook and Twitter accounts with initial content and complete the basics of search engine optimization.

Search Engine Optimization 103

Search Engine Optimization Outsource Development Social Media Equity 103

Tech Zulu Event

NOVEMBER 28, 2011

I am a raving fan of AppSumo because the creator of the brand, Noah Kagan , leads his company focusing on community first and sales second. And he showed us examples how implementing his team’s innovations directly sky rocketed company sales. Noah has what I believe he called “Thank You metrics”. It makes sense.

Metrics 87

Metrics Email Startup Technical Review 87

Berkonomics

JANUARY 28, 2016

How many times do you have to open an email just to read the right side of the text or see the content, but delete the email instead. Although both metrics vary widely between types of audience, you should work to exceed a six percent open rate and two percent click rate for your emails containing sales or marketing information.

Email 120

Email Marketing Web Mobile 120

socalTECH

MAY 17, 2019

David Loo: Ultimately, at the C-level, the CIO requires data metrics and intelligence, in order to compete and make decisions and take actions to further a company's agenda. They end up either calling or emailing, and someone literally takes that same content, and manually enters it into a trouble ticket in a system like ServiceNow.

SaaS 113

SaaS Startup Customer Custom 113

socalTECH

SEPTEMBER 19, 2014

Rachel Payne: FEM is a video discovery platform that provides quality, relevant video recommendations for any website, app, or content network that is seeking to drive more engagement around video. Other people have worked on content recommendation before, how are you different? A lot of people have done content recommendations before.

Google 233

Google Content Startup Venice 233

Startup Professionals Musings

SEPTEMBER 3, 2017

Marketing media content from real customers in real time is now commonplace via sites like Yelp, Foursquare, and online reviews. All require planning, deliberate actions, and quality content and event creation which will likely absorb all the savings from reduced paid media campaigns. Long-term sales. Real customers.

Advertising 66

Advertising Marketing Startup Framework 66

Startup Professionals Musings

JANUARY 23, 2015

Marketing media content from real customers in real time is now commonplace via sites like Yelp, Foursquare, and online reviews. All require planning, deliberate actions, and quality content and event creation which will likely absorb all the savings from reduced paid media campaigns. Long-term sales. Real customers.

Marketing 100

Marketing Social Media Framework Media 100

Startup Professionals Musings

AUGUST 19, 2020

Cash flow is a basic survival metric for every startup. Hire a professional marketing and public relations agency once you have a good revenue stream but you don’t need them to start a free blog, establish Facebook and Twitter accounts with initial content and complete the basics of search engine optimization.

Search Engine Optimization 124

Search Engine Optimization Outsource Development Social Media Equity 124

Startup Professionals Musings

OCTOBER 20, 2013

Marketing media content from real customers in real time is now commonplace via sites like Yelp, Foursquare, and online reviews. All require planning, deliberate actions, and quality content and event creation which will likely absorb all the savings from reduced paid media campaigns. Long-term sales. Real customers.

Media 101

Media Marketing Startup Framework 101

InfoChachkie

NOVEMBER 5, 2012

He met with the editors of the three Mac magazines that his customers read and showed them metrics that confirmed that SuperMac's boards were the fastest on the market. "I The team failed to understand that marketing's primary role at a startup is to drive sales. the VP of Sales the richest person in the company.

Marketing 271

Marketing Startup Sales Customer 271

Startup Professionals Musings

SEPTEMBER 29, 2018

Cash flow is a basic survival metric for every startup. Hire a professional marketing and public relations agency once you have a good revenue stream but you don’t need them to start a free blog, establish Facebook and Twitter accounts with initial content and complete the basics of search engine optimization.

Startup 89

Startup Search Engine Optimization Outsource Development Social Media 89

Startup Professionals Musings

SEPTEMBER 14, 2016

Cash flow is a basic survival metric for every startup. Hire a professional marketing and public relations agency once you have a good revenue stream but you don’t need them to start a free blog, establish Facebook and Twitter accounts with initial content and complete the basics of search engine optimization.

Startup 108

Startup Search Engine Optimization Outsource Development Social Media 108

Both Sides of the Table

JULY 1, 2010

And finally, Scott demonstrated his internal management tool for managing the metrics of his business. Company plans to use the capital to build out sales and marketing and r&d. -a Includes content mobile guides, ie. Makes money by partnering with brands and marketers to publish location-triggered content.

Zag 248

Zag Truecar Venture Capital CarsDirect 248

Startup Professionals Musings

OCTOBER 5, 2014

Cashflow is a basic survival metric for every startup. Hire a professional marketing and public relations agency once you have a good revenue stream but you don’t need them to start a free blog, establish Facebook and Twitter accounts with initial content and complete the basics of search engine optimization.

Entrepreneur 105

Entrepreneur Search Engine Optimization Outsource Development Social Media 105

Startup Professionals Musings

AUGUST 6, 2018

They start second-guessing their own vision, and are prone to making snap decisions suggested by someone else, in lieu of their carefully crafted processes and metrics. Eliminate any contention between internal groups and functional areas, including sales, marketing, and development.

Metrics 57

Metrics Entrepreneur Customer Custom 57

socalTECH

NOVEMBER 17, 2010

We said to the studios--you have this amazing content, why not let us clip it all up, find the best moments in film, and allow users to post those to their blogs and Facebook pages, and let us create curated channels on the web? Especially with DVD sales declining, we offer an interesting way to help studios. Fascinating story.

Startup 190

Startup Los Angeles Content Hollywood 190

Startup Professionals Musings

AUGUST 8, 2016

He lays out very plainly his own experiences on both sides of this equation, and I particularly enjoyed his summary startup roadmap of twenty-one steps to success, which add real content to the eight that I recommend to every entrepreneur: Select an idea you can clearly communicate in thirty seconds.

Entrepreneur 58

Entrepreneur Ideas Pricing Customer 58

socalTECH

FEBRUARY 14, 2013

We've created a compelling way to communicate that data to the manager at 7-11, wh ois not a data analyst--but is powerful enough to use all the way up to the CEO, to track the metrics of the business. The use cases range from sales enablement to human resources, to executive reporting. Or, it can come directly out of a database.

Mobile 170

Mobile Oracle Startup Content 170

Startup Professionals Musings

AUGUST 19, 2016

Napster created the free music sharing craze back in the nineties and found great acceptance, and ignored the legal pushback by content owners, only to lose it all in the end. As the business grows, it pays to learn how to use automated financial tools, and review the key financial metrics daily.

Startup 57

Startup Training Entrepreneur Customer 57

Both Sides of the Table

OCTOBER 10, 2011

The remainder of this article will deal with this decision but it comes down to the different economics of DVD rentals due to “ the first sale doctrine ” which gives Netflix a complete library of films and the fact that the first-sale doctrine doesn’t apply to digital downloads. No, probably not.

Netflix 287

Netflix Customer Custom Pricing 287

Tech Zulu Event

MAY 9, 2014

About $37B worth of lost sales a year, worldwide. Famebit is the world’s first full service platform to connect brands and marketers to Youtube content creators. In seed stage funding, we’re often told that the investments are ultimately about the people/teams, and not necessarily the metrics.

Startup 111

Startup Mobile Commerce Education 111

Tech Zulu Event

MAY 10, 2011

Metrics-Guided. Iterate until validated (through sales or tangible exchange). Lean Approach. Model-Focused. Vision-Driven (You’re definitely going to need a strong vision when those sleepless nights, crying kids, and angry spouse enter the picture). If not validated, re-state assumptions.

Startup 86

Startup Santa Monica Los Angeles Custom Development 86

Tech Zulu Event

FEBRUARY 5, 2014

Heather Wilburn – Founding Member of AdWords Program & Biz Dev Manager for Channel Sales team at Google. Peter Csathy jumps in to answer questions about content. He doesn’t see many digital media VC firms in the space and makes it a point to invest in and work with companies who engage more deeply with content.

Startup 95

Startup Google Education Venture Capital 95

Startup Professionals Musings

JULY 22, 2013

Most struggle with the idea and practice of marketing and sales, and see these as a necessary evil, if even required. A great resource for all is a new book by Drew Williams and Jonathan Verney, “ Feed the Startup Beast: A 7-Step Guide to Big, Hairy, Outrageous Sales Growth.” entrepreneur startup metrics marketing sales business'

Sales 105

Sales Startup Metrics Customer 105

InfoChachkie

AUGUST 24, 2010

In the early 1960s, conventional wisdom in the music industry did not lend itself to a systematic manner of evaluating creative content. Evaluate each of the following metrics on a scale of 1 – 10. Record companies evaluated songs based upon a variety of informal means, such as the Old Gray Whistle Test.

Ideas 187

Ideas Resource Technical Review Startup 187

InfoChachkie

MAY 22, 2012

Based on your research from Step 1, you should be able to communicate meaningful and insightful comments regarding the partners’ tweets, blog content, etc. If you are deploying a freemium business model, test your upsell strategy on a portion of your users to establish concrete free-to-paid conversion metrics.

Venture Capital 236

Venture Capital Capital Research Customer 236

Tech Zulu Event

NOVEMBER 10, 2013

At Fandango, they examine ticket sales and trends over time. These factors can vary greatly week to week, and movie launches often influence what sales look like. Instead, focus on what metric outputs, more views, more downloads? As a PM, you’ll have questions, but not the quantitative answers. For example?

Product 87

Product Fandango Design Startup 87

Both Sides of the Table

MARCH 25, 2016

billion in sales and thus controls less than 10% of the market. The metrics were good but we wondered how much better they would be when we expanded our product. SEO doesn’t just happen – it requires a content strategy, inbound links, relevancy, keyword strategies, etc.

Startup 150

Startup Marketing Study SEO 150