Lean Startup Legend Steve Blank Discloses His Most Daring Guerrilla Marketing Tactics
InfoChachkie
NOVEMBER 5, 2012
He met with the editors of the three Mac magazines that his customers read and showed them metrics that confirmed that SuperMac's boards were the fastest on the market. "I The team failed to understand that marketing's primary role at a startup is to drive sales. the VP of Sales the richest person in the company.
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