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Lean Startup Legend Steve Blank Discloses His Most Daring Guerrilla Marketing Tactics

InfoChachkie

He met with the editors of the three Mac magazines that his customers read and showed them metrics that confirmed that SuperMac's boards were the fastest on the market. "I The team failed to understand that marketing's primary role at a startup is to drive sales. the VP of Sales the richest person in the company.

Marketing 271
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6 Steps To Raising Venture Capital – Hint: Preparation Matters More Than Your Pitch

InfoChachkie

Based on your research from Step 1, you should be able to communicate meaningful and insightful comments regarding the partners’ tweets, blog content, etc. If you are deploying a freemium business model, test your upsell strategy on a portion of your users to establish concrete free-to-paid conversion metrics. Share and Enjoy.

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The first 6 steps to homegrowing basic startup analytics | Futuristic Play by @Andrew_Chen

SoCal Delicious

Heres 5 steps to start exploring: View the "Best Of" list with 50+ essays on viral marketing, gaming, and ads » Get introduced: About this blog, why entrepreneurs and marketers recommend it » Receive updates by email or RSS feed or Twitter. Aggregate metrics. Content creation? See the books I recommend to friends.

Startup 29