Both Sides of the Table
APRIL 11, 2011
I recently had the pleasure of spending an hour with Jon Steinberg, president of Buzzfeed , a company who focuses on helping media companies make their content go viral. But of course we also focused on making content go viral. Or creating quizzes or games with your content. That’s why people turn up to Buzzfeed.
InfoChachkie
MAY 14, 2012
This automated coupling of intent and content results in uber-relevancy and ultimately enhances marketers’ ROI. For instance, clients that have implemented DataPop’s platform have generated an average increase in sales of over 40% while experiencing an average 15% decrease in the cost of acquiring such sales. Share and Enjoy.
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InfoChachkie
JANUARY 14, 2013
If you have your eyes and ears open, you can discover sales lessons in unexpected places, including the cable TV show, Say Yes To The Dress. I do not consume much TV content, other than cable news. There are a number of solid sales techniques on display by the Say Yes team. Startup sales require high velocity.
InfoChachkie
JULY 16, 2012
Apologies: an incomplete draft of this article was inadvertently sent out previously via RSS. As noted in YouTubers Come Of Age – Google Scores A Solid Return On Its Video Development Fund , many YouTube personalities are sensitive to the nature of the ads associated with their content. Skimlinks For The Video Age.
Both Sides of the Table
JUNE 17, 2010
I’ve argued previously that Twitter is a new form of curated RSS and in many ways it is. But it is a transient RSS reader. I think this is important – otherwise your Twitter feed just becomes, literally, an RSS reader. Tags: Sales & Marketing Advice Start-up Advice. As an example you can see from my awe.sm
InfoChachkie
JULY 5, 2012
. <JG change the link in first sentence to the infoChachkie post> As noted in YouTube Scores A Solid Return On Its Video Development Fund , many YouTube personalities are sensitive to the nature of the ads associated with their content. Some reject pre-roll ads because they increase the viewer abandonment rate.
Startup Professionals Musings
AUGUST 16, 2012
These hyperlocal sites don’t have to compete with global sites, and always have unique content, community advertising, and local issues. This is the main focus of EveryBlock, where they give each city block its own Web page, its own RSS feed and its own e-mail alerts. Give people a way to follow news around a particular block.
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