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Both Sides of the Table
APRIL 11, 2011
I recently had the pleasure of spending an hour with Jon Steinberg, president of Buzzfeed , a company who focuses on helping media companies make their content go viral. But of course we also focused on making content go viral. Or creating quizzes or games with your content. That’s why people turn up to Buzzfeed.
InfoChachkie
MAY 14, 2012
This automated coupling of intent and content results in uber-relevancy and ultimately enhances marketers’ ROI. For instance, clients that have implemented DataPop’s platform have generated an average increase in sales of over 40% while experiencing an average 15% decrease in the cost of acquiring such sales. Share and Enjoy.
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InfoChachkie
JANUARY 14, 2013
If you have your eyes and ears open, you can discover sales lessons in unexpected places, including the cable TV show, Say Yes To The Dress. I do not consume much TV content, other than cable news. There are a number of solid sales techniques on display by the Say Yes team. Startup sales require high velocity.
InfoChachkie
JULY 16, 2012
Apologies: an incomplete draft of this article was inadvertently sent out previously via RSS. As noted in YouTubers Come Of Age – Google Scores A Solid Return On Its Video Development Fund , many YouTube personalities are sensitive to the nature of the ads associated with their content. Skimlinks For The Video Age.
InfoChachkie
NOVEMBER 5, 2012
The team failed to understand that marketing's primary role at a startup is to drive sales. the VP of Sales the richest person in the company. Number two (was) to create end-user demand and drive it into our sales channel. Number three (was) to make our products understood by our sales force and channels.".
InfoChachkie
JUNE 3, 2013
You can watch/listen to how John and Kyle turned their email newsletter into an international bestseller in the following 9-minute excerpt from John''s recent talk at UC Santa Barbara. an email) to about 35 people. If you want to be kept informed just send me an email and let me know that you''re in, and that was it.
InfoChachkie
JULY 5, 2012
. <JG change the link in first sentence to the infoChachkie post> As noted in YouTube Scores A Solid Return On Its Video Development Fund , many YouTube personalities are sensitive to the nature of the ads associated with their content. Some reject pre-roll ads because they increase the viewer abandonment rate.
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