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Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce

TechCrunch LA

In today’s highly competitive ad environment, both content and data are kings. It’s different than working with a group like us that’s trying to optimize every small piece of the funnel, and being accountable for the entire funnel to drive as much sales or revenue. Why is your content arm so important as a lever?

Commerce 211
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ringDNA Acquires Sales Podcast, Hires Podcaster As Head Evangelist

socalTECH

Los Angeles-based ringDNA , the venture-backed startup which is developing artificial intelligence tools to help sales teams, says it has acquired a popular podcast focused on sales. According to the company, it has acquired the sales podcast "Accelerate!", Financial details of the deal were not announced.

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Hulu Sets Sales VP

socalTECH

Los Angeles-based Hulu said today that it has named a new Senior Vice President of Sales. According to Hulu, it has named Peter Naylor--who was previously Executive Vice President of Ad Sales for NBC News Digital--to the position. hulu sales executive video streaming content television' READ MORE>>.

Hulu 153
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Amazon Content Effort Pays Off With Five Emmys

socalTECH

Amazon.com , which has been investing in developing content out of its Los Angeles-based Amazon Studios arm, has scored five Emmy awards for its original content series, Transparent. The awards came during the 67th Primetime Emmy Awards Sunday night. READ MORE>>.

Content 100
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MiTu Gets $10M For Latino Content

socalTECH

Culver City-based MiTu , a developer of digital content for the Latino market, said today that it has raised $10M in a Series B funding round. According to the company, the funding will go to build out its production facilities in Los Angeles and Mexico City, and expand its engineering and sales teams. READ MORE>>.

Content 138
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Pipeliner CRM's Nikolaus Kimla On Moving to LA, Sales Entrepreneurship

socalTECH

The company--which originally started in Austria--set up shop here two years ago to further expand its footprint in the US, and most recently hired away the entire Los Angeles marketing team of crosstown CRM software developer Nimble. I''m living now in Los Angeles. How did you decide to move here to Los Angeles?

Sales 229
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Whip Media Group Selected By Shout! Factory

socalTECH

Los Angeles-based Whip Media Group , a developer of software used by the entertainment industry to manage content, said that Shout! Factory , also based in Los Angeles, has selected its platform. Financial details of the deal were not announced. Whip Media says that Shout! READ MORE>>.

Media 113