Startup Professionals Musings

APRIL 16, 2023

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing. Social-media advertising.

Marketing 114

Marketing Invest Social Media SEM 114

socalTECH

MARCH 13, 2013

PublishThis , the Los Angeles startup headed by Matt Kumin, has enhanced the firm's online, content marketing and curation management tool. The firm said the latest version of its platform is aimed at brands, retailers, media companies, and trade associations, to help them scale their content efforts across digital channels.

Content 171

Content Tool Legalzoom News 171

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. marketing is not zero marketing. Real customers.

Marketing 127

Marketing Framework Social Media Media 127

socalTECH

AUGUST 8, 2011

Santa Monica-based Docstoc , the online business documents site headed by Jason Nazar, has quietly been ramping a video content effort at the site. Disclaimer: socalTECH has also contributed content to the new section.)

Content 217

Content Causecast Santa Monica Southern California 217

Startup Professionals Musings

DECEMBER 8, 2013

You have to build a web presence with marketing content to get visibility above the 51 million other new websites created last year, and attract the customers you need. A good start is a book on content marketing, “ Accelerate! ” Curation, the most efficient content. Start creating content today.

Content 114

Content Marketing Startup eBook 114

socalTECH

JULY 17, 2013

Business.com is back, and it''s looking for experts to bolster its content. According to Business.com today, it is seeing market experts to provide it with daily, weekly, and monthly content to bolster the site. business businesscom guide content marketing online jmiequity resourcenation' READ MORE>>.

Content 124

Content Guide San Diego Resource 124

socalTECH

JULY 9, 2018

Los Angeles-based Famous Birthdays , the online information provider led by Evan Britton, is expanding into the Spanish language market, with a new Spanish site called Famous Birthdays Español. According to Famous Birthdays, the new site will provide its brand, technology, and user experience to the Spanish market.

Sites 113

Sites Los Angeles Marketing Technology 113

SoCal CTO

JULY 13, 2011

This site aggregates and filters content from thought leaders who talk about topics such as Marketing , Sales , Design , Revenue , Hiring , Social Media , Business Models , Metrics , PR , Venture Capital , Angel Investors , Bootstrapping , Incubators , Agile and many others.

Content 175

Content Startup Social Media IP 175

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing. Social-media advertising.

Customer 146

Customer Custom Marketing Startup 146

Startup Professionals Musings

OCTOBER 27, 2012

You have to build a web presence with marketing content to get visibility above the 300 million other new websites created last year, and attract the customers you need. Recently I was reviewing a book on content marketing, “ Accelerate! ” Curation, the most efficient content. Start creating content today.

Examples 93

Examples Content Marketing Entrepreneur 93

socalTECH

JANUARY 27, 2016

Los Angeles-based creative video crowdsourcing site Tongal has named a new, Chief Marketing Officer, saying it has named Amanda Malko to the new position. Malko was previously CMO of digital marketing agency 360i. She has also served at The Associated Press and Massive Incorporated. READ MORE>>.

Marketing 100

Marketing Press Advertising Sites 100

socalTECH

JUNE 11, 2012

Scripps Company , to provide its automotive content on the web sites of Scripps' television stations across thirteen major markets. The deal also calls for Autobytel to work with those local television stations to also develop content for the various local markets served by each site. READ MORE>>.

Content 140

Content Sites Web Marketing 140

socalTECH

JULY 9, 2010

The good news for content creators in Hollywood and elsewhere trying to make it on the Internet: YouTube , the video sharing site owned by Google, said today that it has just launched a new program which will invest five million dollars for new content partners. Tags: content hollywood youtube video sharing.

News 213

News Content Hollywood Sites 213

Startup Professionals Musings

JULY 22, 2019

More and more customers these days are doing their own marketing research, scanning internet reviews and feedback from friends, rather than trusting messages that you push out through advertising. I recommend that you experiment to find the best sites for your business, with the majors including Twitter, Facebook, Instagram and YouTube.

Marketing 94

Marketing Social Media Technical Review Customer 94

socalTECH

NOVEMBER 30, 2010

Los Angeles-based Oversee.net said this morning that it has launched a new site, CreditCards.org, which is focused on smarter credit card decisions. According to Oversee, the new site will provide information on credit cards and simplify the process of finding credit for users. READ MORE>>.

Oversee.net 179

Oversee.net Sites Tips Los Angeles 179

Startup Professionals Musings

FEBRUARY 24, 2019

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Develop viral content.

Marketing 107

Marketing Invest SEM Startup 107

socalTECH

JUNE 13, 2012

Los Angeles-based online publisher Break Media is delving into that question this morning with the launch of a new site, called Acumen , focused on pulling insights and analysis on the behavior and trends driven by men. Break Media also said it will be running an ongoing, R&D panel of several thousand men for its new site.

Sites 160

Sites Media Study Research 160

socalTECH

NOVEMBER 16, 2010

Hollywood-based BUZZMEDIA , the online publisher of entertainment focused blogs and web sites, said today that it has linked with photo sharing site Plixi , which until recently was known as TweetPhoto. Tags: buzzmedia plixi tweetphoto twitter sharing photo celebrity content publishing. READ MORE>>.

Sites 170

Sites Buzznet Entertainment Content 170

socalTECH

MARCH 28, 2011

Pasadena-based FastSoft , the developer of content acceleration software and appliances, said today that it has named Jerry Hall as Vice President of Marketing at the firm. Hall was most recently a consultant at Forge Strategic Marketing, and also has served at AirHop Communications, ProxiNet, NetBoost, and LanTronix.

Marketing 196

Marketing CalTech IP Pasadena 196

socalTECH

FEBRUARY 3, 2010

San Diego-based Covario , a developer of search engine marketing and search engine optimization software, said today that it has launched a new product focused on creating mobile web sites. According to the firm, its new product--Mobile COntent Optimizer--helps advertisers create mobile-friendly web sites. READ MORE>>.

Web 154

Web Sites Search Engine Optimization Mobile 154

Berkonomics

NOVEMBER 19, 2020

Since in most cases, there was no revenue in many of these companies, all trying to gain market share at any cost, we had to invent the metric to use. And the most logical one seemed to be “eyeballs” or number of unique monthly users finding their way to the site or registering for the service. Remembering the insanity before 2000.

Metrics 296

Metrics Sites Advertising Web 296

Tech Zulu Event

DECEMBER 4, 2014

But what does this mean for marketers? Will it be able to help brands market themselves better in social media? Why does twitter analytics considered as the “Holy Grail” for every content marketer? This will guide you to be more effective in your future marketing strategies. Improve Your Marketing By Tweeting.

Content 93

Content Marketing Social Media Journal 93

Startup Professionals Musings

AUGUST 15, 2011

You have to build a web presence with marketing content to get visibility above the 50 million other new websites created every year, and attract the customers you need. Recently I was reviewing a new book on content marketing, “ Accelerate! ” Curation, the most efficient content. Start creating content today.

Content 102

Content Tips Marketing Blogging 102

socalTECH

NOVEMBER 23, 2009

Los Angeles-based software-as-a-service developer CrownPeak has expanded the breadth of its offerings, saying this morning that it has launched a set of content management and marketing tools. Tags: crownpeak content management software testing marketing. Pricing on the new offering was not released. READ MORE>>.

Tool 187

Tool Marketing Social Media Content 187

socalTECH

APRIL 15, 2014

According to USC Marshall''s Sports Business Institute, and USA TODAY Sports Media Group, the new online publication will provide daily content on breaking news, current events and ongoing topics in the sports industry, including media trends, emerging technologies, new venues, sponsorship deals and marketing campaigns impacting the sports world.

USC 196

USC Sites Blogging Content 196

TechEmpower

NOVEMBER 13, 2023

Populating them can be hard work, especially when the content needs to be just right. On a different project, we’d just used a Large Language Model (LLM) - in this case OpenAI’s GPT - to provide users with pre-filled text boxes, with content based on choices they’d previously made. Everyone struggles with empty text boxes.

Generative AI 295

Generative AI Artificial Inteligence TechEmpower Tips 295

socalTECH

JULY 20, 2010

Westlake Village-based Pragmatic Solutions , which develops data analytics software for the computer gaming market, said Monday that it has launched a new product called mygameIQ. The firm said the product provides digital distribution and content management for gaming, allowing users to launch both browser-based and downloadable games.

Westlake Village 159

Westlake Village Content Product Sites 159

Berkonomics

JANUARY 28, 2016

A recent Experian marketing survey revealed that 52% of all email opens are from mobile devices, and that 38% of all clicks are from mobile devices. Experian looked at three hundred brands and 21 billion emails – a few more than you or I have as a resource for our marketing intelligence. And treat the result seriously. Same thing.

Email 120

Email Marketing Web Mobile 120

Startup Professionals Musings

MAY 30, 2021

At first this was limited to news sites that concentrated on a segment of a community, like West Seattle, but the concept is now being applied to advertising and promotion sites, blogging sites, and even legal services sites. Building content is costly and time-consuming. This is the old chicken-and-egg problem.

Startup 144

Startup Sites Content Sales 144

Startup Professionals Musings

NOVEMBER 12, 2021

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. If you can’t justify both a web site and a blog, skip the old-fashioned web site, and make your blog do double duty as described below. Add content regularly.

Blogging 135

Blogging Services Search Engine Optimization Web 135

Startup Professionals Musings

SEPTEMBER 19, 2020

Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. You pull people in by providing new content with real value on your website at least every few days. A website or blog without appealing or entertaining content for your market segment is not enchanting.

Customer 160

Customer Custom FAQ Technical Review 160

Berkonomics

MAY 19, 2022

A recent Experian marketing survey revealed that 52% of all email opens are from mobile devices, and that 38% of all clicks are from mobile devices. Experian looked at three hundred brands and 21 billion emails – a few more than you or I have as a resource for our marketing intelligence. Responsive” emails and a test. Same thing.

Email 156

Email Web Tips Metrics 156

Startup Professionals Musings

AUGUST 2, 2017

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Optimize your content for search engines to get attention.

Marketing 76

Marketing Social Media Content Media 76

Startup Professionals Musings

OCTOBER 2, 2018

Even with instant two-way communication via the Internet and mobile phones, your greatest new solution or service won’t found or properly recognized without marketing. I find that digital marketing is the most visible and effective place to start. Start creating content to get visibility and build a following. every month.

Marketing 96

Marketing Metrics Social Media Content 96

Both Sides of the Table

JANUARY 12, 2014

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Online marketing uses techniques for driving promotion and place.

Marketing 379

Marketing Startup SEM SEO 379

socalTECH

FEBRUARY 18, 2010

Los Angeles-based Internet Brands said Thursday that it has acquired seven consumer websites, as part of an expansion of its health and home vertical markets. The firm said it has now acquired more than 100 web sites in total. Tags: internet brands merger acquisition consumer ecommerce advertising content. READ MORE>>.

Internet Brands 150

Internet Brands Web Sites Advertising 150

SoCal CTO

DECEMBER 7, 2009

My initial conversations normally focus on the core of the business, important Startup Metrics , probably marketing strategy (ex. Normally the product is defined as a web site. What applications and web sites have you been using? Then I spend time in all sorts of other applications and web sites. Don’t be a Ning!

Web 150

Web Sites Email HTML 150