with-greathouse-comes-great-responsibility Content Related Topics 
InfoChachkie
MAY 27, 2013
According to Michael, "We didn’t sit around for hours brainstorming what might make a great April Fool’s gag; in fact, we didn’t do much planning at all for Geo. On March 28 I randomly thought of the idea, pitched it to the team and got an immediately positive response. If it doesn’t come easily, don’t force it.".
InfoChachkie
DECEMBER 2, 2009
Some channels will be expensive but highly scalable, such as direct response radio, while others will be less expensive, but more difficult to scale, such as search and affiliates. In addition, you must consider your customers’ lifetime value by channel , as there can be a great deal of variance between various clusters of customers.
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