Eric Greenspan

MAY 29, 2010

Using social media to increase your company’s touch and reach with each of your customers may be the most important reason to jump in to this game changing strategy. Social media can help bridge a long standing gap between customers and the companies they trust with their hard earned cash. 40,000) to join me on Facebook.

Social Media 214

Social Media Customer Custom Media 214

Startup Professionals Musings

AUGUST 14, 2023

For example, the handmade-item platform Etsy sponsors free entrepreneurship courses for underemployed and unemployed people, including assistance in setting up a store on Etsy, thus adding more artists and artisan sellers to their platform. Write it down, make it specific, expressive, yet succinct and jargon-free.

Framework 95

Framework Customer Custom Tips 95

Both Sides of the Table

OCTOBER 3, 2013

She entered you reservation by writing in a time slot in a paper calendar and you were in. Of course you now book when you want and even choose your restaurant based on availability at the time / day you want and you can book on your mobile phone at 2am or 8pm. .” After hours there was the answering machine.

Development Team Review 324

Development Team Review Course Mobile Writing 324

InfoChachkie

JUNE 16, 2016

Custom Wharton Degree. To my surprise, when I told the Dean that I was learning nothing from the Core courses, he simply asked me what I wanted to take. Clearly the University prefers that students buy their degrees off the shelf, rather than customizing one to fit their individual needs. marketing, finance, sales, etc.).

Entrepreneur 100

Entrepreneur Class Course Writing 100

Startup Professionals Musings

NOVEMBER 21, 2020

For example, the handmade-item platform Etsy sponsors free entrepreneurship courses for underemployed and unemployed people, including assistance in setting up a store on Etsy, thus adding more artists and artisan sellers to their platform. Write it down, make it specific, expressive, yet succinct and jargon-free.

Tips 174

Tips Framework Customer Custom 174

Startup Professionals Musings

JANUARY 8, 2023

Leading edge technology software and manufacturing require constant course corrections and iterative restarts. Customer-facing services, like call centers, should rarely be outsourced. Internal services, like marketing and accounting, are more manageable and have less customer visibility. Marty Zwilling.

Software Review 114

Software Review Technical Review Outsource Development Outsource 114

Startup Professionals Musings

APRIL 5, 2021

To turn your passion into profits, emphasize the market, and always think about your business relative to the customers you serve. Know your markets and execute on your market opportunity by placing a priority on your customer’s experience and perception of value. Ensure that your passion adds up. Ensure that your passion adds up.

Entrepreneur 145

Entrepreneur Course Ideas .Net 145

Startup Professionals Musings

NOVEMBER 16, 2020

As a business advisor and advocate for entrepreneurs, I find myself almost always talking and writing about change. Peers and customers alike still expect responsiveness. Yet peers and customers notice phone calls and e-mails not returned in twenty-four hours or less. Someone is always taking attendance.

Startup 153

Startup Writing Entrepreneur Screening 153

Both Sides of the Table

OCTOBER 17, 2019

But like the company Kyriba, where we recently sold our position at above $1 billion, it took time until the revenue exceeded $100 million recurring and then the industry really competed to back this amazing company since it had scale, defensible technology and long-term, committed customers. VCs have different views and strategies on this.

Venture Capital 223

Venture Capital IP Startup Google 223

Startup Professionals Musings

SEPTEMBER 12, 2021

In fact, they are probably in such a hurry to give you money that they don’t want you to waste time writing anything down and passing it along to new investors. Of course, building a plan is not an alternative to getting out there and doing something. Writing it down promotes both understanding and commitment.

Technical Review 126

Technical Review Writing Entrepreneur Slides 126

Startup Professionals Musings

AUGUST 25, 2023

Of course, starting and running your own business comes with financial and personal risks, so I always recommend that you do your homework first, and follow some tried and proven strategies to improve your odds of success. These are necessary to attract customers, investors, and give you a line of defense with competitors.

Social Media 98

Social Media Metrics Media Tool 98

Startup Professionals Musings

OCTOBER 15, 2022

Some entrepreneurs love to talk and produce videos, but hate to write anything down. Message delivery must be customized for each investor. It takes more than one person to build a business, so the lone entrepreneur, without support from any visible team, advisors, partners, or potential customers, will not attract investors.

Entrepreneur 111

Entrepreneur Social Media Patents Mentor 111

Both Sides of the Table

MAY 21, 2018

And my specific response that I recommended was to say, “I can send you our standard data pack but honestly I have too many other firms asking for customized data and we simply can’t send each person custom reports. Of course you have to be careful with this. This is part of a series I’ve been writing on fund raising.

Funding 217

Funding Newsletter Venture Capital Email 217

Startup Professionals Musings

APRIL 29, 2019

Equally important, if someone does find your site, your content must stand out above all similar sites, to keep visitors engaged, close a sale, and get customers to return. Market your ideas and expertise early for customer feedback. Every business person should count on at least a couple of course corrections before they get it right.

Blogging 85

Blogging Search Engine Optimization Writing SEO 85

Berkonomics

MARCH 14, 2019

Of course, we are speaking of increased valuation of your company when we speak of “wealth.” One way to mitigate this is by using early money to create a prototype, to perform market research, to complete the first generation of the product, or to deliver the service to a satisfied customer. So, let’s examine them and mitigate them.

Outsource Development 120

Outsource Development Ideas Resource Patents 120

Both Sides of the Table

JANUARY 26, 2013

I will add to this as I write more in the coming weeks on the topic. The funding rounds will also build customer confidence and they’ll help journalists feel air cover in writing your more important pieces when you brag about customers, traction, revenue or whatever. Should I Bundle it With More Juicy News?

Startup 355

Startup Funding News Press 355

Both Sides of the Table

OCTOBER 26, 2014

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). When to start PR? In a startup this is a mistake.

Press 319

Press Startup Writing Training 319

Both Sides of the Table

FEBRUARY 9, 2014

Of course passion isn’t enough. You need a great concept in which you will build something that is truly unique and that will be valued by your customers. So of course I want (need) to make money for my investors (LPs). But the two can of course go hand-in-hand. It’s even a direct quote in my Twitter bio.

Venture Capital 373

Venture Capital Startup Course Entrepreneur 373

Startup Professionals Musings

JANUARY 31, 2022

Beyond the fear, many really don’t get the value of being willing and able to communicate effectively with team members, investors, customers, and a myriad of other support people, both one-on-one and one-to-many. As your company grows, you have to host customer seminars. After that it’s practice, practice, practice.

Marketing 113

Marketing Entrepreneur Customer Custom 113

Startup Professionals Musings

OCTOBER 28, 2018

While I do agree that many attributes of a good entrepreneur, such as curiosity, confidence and determination, are largely determined by early-life experiences, a good education is critical in understanding the elements of creating a business and wooing customers. Practical business courses are better than an advanced degree or MBA.

Startup 97

Startup Writing Coach Incubator 97

Berkonomics

NOVEMBER 9, 2017

Of course not. Keep your customer in mind. Here’s a quick nod to the folks at Colour Graphics for urging me to write this insight. Why Is niche marketing important? This is easy. You can do that by creating a small subset of the niche, and testing that segment before expanding to even the niche you’ve selected. – Dave.

Marketing 266

Marketing Resource Advertising Social Media 266

Both Sides of the Table

MAY 6, 2018

But if there is nothing wrong with you then please don’t let early rejections alter your course. Let’s say you have built a SaaS company where a large part of the early revenue comes from a few big customers or a large part of the revenue is services based vs. software based. Let me give you an example. just don’t lead with them!

Funding 236

Funding Venture Capital Startup Entrepreneur 236

Both Sides of the Table

APRIL 1, 2020

He produced a very detailed analysis of his customer base and which would be affected. He enacted a program to proactively offer payment holidays to customers in obviously “hit” industries like travel & entertainment. Of course that doesn’t change the outcome, but it’s the humane thing to say. Don’t insulate yourself?—?handle

Demand 215

Demand Guide Customer Custom 215

Startup Professionals Musings

APRIL 13, 2020

Leading edge technology software and manufacturing require constant course corrections and iterative restarts. Customer-facing services, like call centers, should rarely be outsourced. Internal services, like marketing and accounting, are more manageable and have less customer visibility. Marty Zwilling.

Outsource Development 122

Outsource Development Outsource Software Review Technical Review 122

SoCal CTO

APRIL 2, 2013

They look at the following high level definition of Lean: and they interpret that as write up an executive summary with your ideas and hand it to developers to build. Have you conducted Problem, Solution and Feature Interviews with customers? Correct your course quickly. What's going to go wrong?

CTO Coach 219

CTO Coach Metrics Framework Software Development 219

InfoChachkie

DECEMBER 2, 2009

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Customer 164

Customer Custom Advertising SEM 164

Both Sides of the Table

APRIL 12, 2017

Every new opportunity and every door opened is at the “top end of your funnel” meaning that may or may not come to fruition: A business development conversation, a first customer meeting, the first candidate in a recruiting process, the first time you talk with a journalist or the first meeting to consider your business strategy.

Activity 297

Activity Blogging Email Startup 297

Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. Of course once submitted you could send out links to your friends and ask them to upvote your content and that would help. Of course reciprocity matters so they would all leap into action. It’s worth a quick read. My argument is pretty simple.

Marketing 379

Marketing Startup SEM SEO 379

Startup Professionals Musings

FEBRUARY 5, 2020

Of course, there are no guarantees, but I still see otherwise smart entrepreneurs taking shortcuts in their hiring, or jumping into business relationships based on emotion or low cost. Funding is depleted before customer sales ramp up. Keep control by writing every check personally, and manage receivable and payables tightly.

Startup 131

Startup Entrepreneur Examples Customer 131

Both Sides of the Table

JUNE 17, 2017

I want to understand how many units the company is selling, whether this is increasing over time and how well they’re doing at retaining the customers that they do acquire. The Nature of Revenue Matters Of course revenue alone won’t tell you enough. My first priority is to understand “growth drivers.”

Startup 227

Startup Venture Capital Sales Course 227

Both Sides of the Table

MARCH 31, 2012

Here is a sample of the reading list for the course that gives you a flavor for just how modern and practical this course is. Jeff (also an HBS alum) co-teaches the LTV course with Professor Eisenmann about a student of theirs who had written a blog post about sales taking on some of my previous assertions. In Summary.

Startup 319

Startup Sales Course Competition 319

Both Sides of the Table

MARCH 29, 2014

And being persistent I believe is the most important attribute for success in an entrepreneur (assuming of course that you have all the other requisite skills). Of course at one end of the bucket are entrepreneurs who are persistent but just aren’t polite. You need to know how to write good & action oriented emails.

Venture Capital 389

Venture Capital Email Startup Conference 389

Both Sides of the Table

JUNE 20, 2013

Simply, this is identifying a customer need which has economic value to them if they can solve it. ” and if you can’t persuade enough potential customers they have some pain that needs fixing you probably should stick to your day job. Teams usually start with terminology that is very insular and less relevant to customers.

Sales 336

Sales Startup Competition Customer 336

Startup Professionals Musings

OCTOBER 15, 2016

While I do agree that many attributes of a good entrepreneur, such as curiosity, confidence and determination, are largely determined by early-life experiences, a good education is critical in understanding the elements of creating a business and wooing customers. Practical business courses are better than an advanced degree or MBA.

Entrepreneur 98

Entrepreneur Tips Writing Coach 98

Startup Professionals Musings

JANUARY 13, 2020

Some entrepreneurs love to talk and produce videos, but hate to write anything down. Message delivery must be customized for each investor. It takes more than one person to build a business, so the lone entrepreneur, without support from any visible team, advisors, partners, or potential customers, will not attract investors.

Entrepreneur 126

Entrepreneur Social Media Patents Mentor 126

Both Sides of the Table

SEPTEMBER 15, 2013

For much of 2013 I watched the press write articles about how the YouTube “MCNs” (multi-channel networks) were doomed and tried to square that with the data I was watching at the one I invested in, Maker Studios, who has had one hell of a year. Selling at smaller retailers will net you fewer customers and higher margins.

Networking 366

Networking Media Content Customer 366

Startup Professionals Musings

FEBRUARY 4, 2019

If you are looking for funding and customers for your new business, you need to identify your “unique selling proposition” (USP) right up front, in 30 seconds or less, to differentiate yourself in today’s information overload. Investor and customer attention spans are short, and both will write you off quickly.

.Net 73

.Net Examples Customer Custom 73