article thumbnail

How to Shorten Your Sales Cycle and Avoid Wasting Time

Both Sides of the Table

One of the questions I’m most often asked by CEOs is how to hire sales people. I’ve also written extensively on sales and on which sales execs to hire and how to think about the different kinds of sales leaders. Not always, of course. Call high, and get passed down or; B. But more than junior people.

Sales 375
article thumbnail

What Did I Learn From the First VC Check I Ever Wrote?

Both Sides of the Table

Defensible IP When I’m asked by newer, younger VC partners for advice on our sector, one of the things I always emphasize is looking for companies who have built defensible intellectual property (IP). If I use Invoca as an example: we handle tens of millions of phone calls for customers who want to drive sales calls into call centers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Intellectual Property – Worthless To A Startup, Priceless To A Big Dumb Company

InfoChachkie

“Good Lord Boyet, my beauty, though but mean, Needs not the painted flourish of your praise: Beauty is bought by judgment of the eye, Not uttered by base sale of chapmen’s tongues” . Intellectual Property (IP) is an ugly thing at a startup. However, to a Big Dumb Company (BDC), a startup’s IP is a thing of beauty.

IP 256
article thumbnail

ConTraps Part III – Contract Traps Entrepreneurs Should Avoid At All Costs

InfoChachkie

Intellectual Property (IP) provisions should ensure that both parties maintain the IP rights that they respectively own at the outset of the relationship. A more complicated negotiating point involves IP that is created in the course of the parties’ collaboration.

article thumbnail

Should Startups Focus on Profitability or Not?

Both Sides of the Table

The most obvious way to explain this is with sales people. If you hire 6 sales reps in January at $120,000 / year salary then you’ve taken on an extra $60,000 per month in costs yet these sales people might not close new business for 4-6 months. “COGS” represents the amount that each sale costs you.

Startup 418
article thumbnail

Interview with Elizabeth Cholawsky, HG Data

socalTECH

The business model, is people use this to do better marketing and sales targeting when they sell their own products. The company has grown very rapidly and well for a startup, but we're now at the point where sales is the name of the game. We have to match up our sales and marketing systems to drive growth of the product.

article thumbnail

What Should You Send a VC Before Your Meeting?

Both Sides of the Table

You want to send just enough to get the meeting (and of course a great deck sells better than a long email) and not so long that you don’t leave a chance to wow the person in your actual meeting. These are artifacts of a sales process designed to get you back in front of the VC and have further engagement. Compelling.