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7 Ways Your Marketing Needs To Meet Today’s Customers

Startup Professionals Musings

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Don’t just monitor – engage customers.

Customer 172
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Generative AI – The End of Empty Textboxes

TechEmpower

We recently completed a web-based application that uses a unique algorithm to match professionals with new career opportunities. An empty textbox, demanding to be filled with a concise, compelling summary to impress potential employers is daunting. So instead, we fill it with a completely custom blurb, written just for him: Hello!

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Entrepreneurs: Connect to Today’s Customer Network

Startup Professionals Musings

Every startup needs to understand that the customer paradigm has dramatically shifted over the past two years with pervasive social networks and smartphones. If your business doesn’t connect with your customers, individually and as a community, demanding customers will not only ignore you, but will actively keep other customers away.

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Caylent Connects With $16M

socalTECH

The company offers up "container orchestration" software, which is used to deploy software into clouds, such as Amazon Web Services (AWS). The company said it is in growth mode, growing at 300 percent year over year, and recently added 50 new employees this quarter to keep up with demand from its customers.

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Align Your Startup With Today’s Customer Paradigm

Startup Professionals Musings

Every startup needs to understand that the customer paradigm has dramatically shifted over the past two years with pervasive social networks and smartphones. If your business doesn’t connect with your customers, individually and as a community, demanding customers will not only ignore you, but will actively keep other customers away.

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6 Hurdles To Deep Relationships With Business Clients

Startup Professionals Musings

Customers today extrapolate their relationships not only from personal contact, but from every aspect of their interface with your company, including web site and social media interactions, access to peer reviews, as well as the actual services experience. Relationships are a function of customer culture.

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Plankk Launches New Streaming Fitness Service

socalTECH

Los Angeles-based Plankk , a developer of custom apps for the fitness and exercise industry, said it has launched a brand new, live- and on-demand streaming service for fitness enthusiasts. The service is available on iOS, Android and the web, with other platforms on the company's roadmap. The new service costs $14.99

Services 113