Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Display ads on mobile devices, including video and audio, also offer a new opportunity to reach target customers. Email marketing. Display advertising. Direct mail marketing. Trade shows.

Customer 146

Customer Custom Marketing Startup 146

socalTECH

OCTOBER 22, 2015

Venice, California-based SaneBox , the developer of email tools to help users better manage the flood of emails in their inbox, has rolled out a new product it says can help better figure out who in your company can make a warm intro to potential customers and partners. Pricing on the new tool was not announced.

Email 100

Email Tool Venice Pricing 100

Berkonomics

MAY 30, 2019

Email readers, continue here…] How do you reach an audience that pays less attention to advertising then at any time in the past one hundred years? Using new tools in a social age. But it must be told about and by the customer, with your product as the tool of solution, not the focus of the story.

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Case Study Study Customer Custom 120

Startup Professionals Musings

MARCH 14, 2022

But that is just the beginning of the opportunity to provide or take advantage of the new power and tools on the Internet. Here are a few specifics on how to be part of the solution, without the costs, rather than part of the problem: Put a personal face and address on your site; don’t hide behind an “info” email address.

Customer 137

Customer Custom Technical Review Symantec 137

Berkonomics

DECEMBER 10, 2015

Both of these time–honored methods of reaching our customers have worked for as long as there was print and radio–TV to get the message out. If you feel overwhelmed by this, there are experts waiting to serve you with new tools, ideas and channels you have never used, and which will open your eyes to powers that may shock you.

Customer 120

Customer Custom Marketing Email 120

Berkonomics

NOVEMBER 19, 2015

Customer empowerment is moving so fast nowadays that many of us are running to just catch up. Blame the Internet for this rise in customer expectations. But don’t close your eyes to the fact that your customers have grown to expect your products or services in the form of…. WHAT I want, WHEN I want, and WHERE I want.’.

Customer 120

Customer Custom Demand Email 120

socalTECH

SEPTEMBER 30, 2014

Vonjour (www.vonjour.com), a Los Angeles startup, has developed a cloud-based customer support and phone system which, in addition to handling all of a company''s usual enterprise phone needs--also lets employers harness employee smartphones to deal with customer support issues, make calls, and interact with customers directly from a mobile app.

Customer 133

Customer Custom Startup Mobile 133

Berkonomics

APRIL 27, 2023

Reasons your customer might hesitate. If a potential customer’s cash is tight, or if the relationship between the customer and sales rep is not close enough to move the customer to at least respond, then an offer can sit for months or longer with no acceptance. You’ll have your answer and a tool to enforce change.

Sales 156

Sales Tool Customer Custom 156

socalTECH

SEPTEMBER 21, 2016

According to the company, led by longtime CRM veteran Jon Ferrara, the updated software includes such new features as embedding within Office 365 and Google Apps; synchronizes contacts, emails, and calendars; new automatic market segmentation tools; personalized outreach emails; new templates for Gmail; and much more.

Tool 100

Tool Template Santa Monica Email 100

socalTECH

OCTOBER 9, 2015

SendGrid , the email infrastructure and delivery provider which has a big development office in Orange County, said Thursday that it has launched a new service that helps marketers send out emails to their customers, based on their activities and actions. Pricing on the new tool was not announced. READ MORE>>.

Email 100

Email Orange County Services Tool 100

Berkonomics

AUGUST 18, 2022

Here’s a way to prevent such behavior and create a tool for organization – and transparency at the same time. Customer perspective: Ratings of customer satisfaction, statistics of customer retention, market share and even brand strength. Email readers, continue here…]. Well, how to prevent it from happening?

Satisfaction 156

Satisfaction Statistics Course .Net 156

Berkonomics

MARCH 31, 2022

Both of these time–honored methods of reaching our customers have worked for as long as there was print and radio–TV to get the message out. Today’s marketing tools and methods. Email readers, continue here…] My spouse visited a website for women’s clothing, then followed it with a search for a service using a browser.

Marketing 156

Marketing Customer Custom Tool 156

InfoChachkie

MAY 27, 2013

Last week, Divshot turned a simple April Fool''s Day joke into a marketing coup, generating nearly 6,000 Tweets and over a thousand Beta customers. The team''s ability to drive significant customer interest without spending a dime on marketing was one of the reasons Jim Andelman and I invested in the company. Share and Enjoy.

Customer 195

Customer Custom Template Startup 195

Both Sides of the Table

SEPTEMBER 28, 2011

I’ve taken to saying, “Email is our personal to-do list that anybody adds to – whether they know us or not.” about their marathon 4-hour sessions to get to zero inbox or somebody else claiming email bankruptcy ( definition if you don’t know it already ). I have taken to limiting my outbound email.

Email 314

Email Product Startup Writing 314

Eric Greenspan

MAY 29, 2010

Using social media to increase your company’s touch and reach with each of your customers may be the most important reason to jump in to this game changing strategy. Social media can help bridge a long standing gap between customers and the companies they trust with their hard earned cash. 40,000) to join me on Facebook.

Social Media 214

Social Media Customer Custom Media 214

Startup Professionals Musings

AUGUST 22, 2015

Entrepreneurs and business executives seem to be even more focused on their technology than the rest of us, and less inclined to listen to the voice of the customer, even if they remember to ask. Real two-way conversations with real customers, including the all-important body language, are unheard-of these days.

Customer 104

Customer Custom Startup Social Network 104

Startup Professionals Musings

JULY 12, 2014

Entrepreneurs and business executives seem to be even more focused on their technology than the rest of us, and less inclined to listen to the voice of the customer, even if they remember to ask. Real two-way conversations with real customers, including the all-important body language, are unheard-of these days.

Customer 106

Customer Custom Entrepreneur Social Network 106

InfoChachkie

JULY 16, 2012

Fortunately, several startups have devised tools which make it possible for content creators to maintain the entertainment integrity of their videos while embedding relevant calls-to-action. Skimlinks is an affiliate marketing tool that allows website publishers to readily monetize their online content. Skimlinks For The Video Age.

Customer 226

Customer Custom Entrepreneur Advertising 226

socalTECH

DECEMBER 15, 2021

San Diego-based Tealium, which helps companies collect information on their customers, says it has launched a new partnership effort called the Tealium Global Partner Network. According to the company, the effort gives direct access for its clients to partners such as Meta, Google, AWS, Capgemini, Accenture and Publicis Sapient.

San Diego 113

San Diego Google Email Web 113

Tech Zulu Event

APRIL 10, 2013

Excellent customer service isn’t just something that happens from company to consumer. Customer service starts within a company. We all know about Zappos customer culture and their willingness to stay on a call with a customer for up to 10 hours. It’s the same effect you want on your customers.

Customer 97

Customer Custom Training Services 97

Tech.Co

MARCH 24, 2021

Getting your website noticed by local customers just got a whole lot easier for Wix users. The search engine powers an unmatched number of conversions, which makes it a vital tool for many businesses looking to reach as many new users as possible. Email campaigns and emails sent per month. Considering Wix? . Free domain.

Google 149

Google Email Tool Guide 149

Tech.Co

AUGUST 16, 2017

Finding potential customers continues to be a huge challenge not only for established marketing and sales teams but also for startup executives and solo entrepreneurs. It is not that there is a lack of lead generation tools, particularly for business-to-business (B2B) firms. Lead Capture Tool – Leadformly. What’s more?

Tool 81

Tool Startup Help Template 81

socalTECH

NOVEMBER 15, 2018

Santa Monica-based customer relationship management (CRM) software developer Nimble has launched a newly upgraded Android version of its app, saying on Wednesday that its new Mobile CRM 3.0 for Android includes new enhancements and integration with Office 365 and G Suite. Nimble is led by longtime CRM veteran Jon Ferrara. READ MORE>>.

Santa Monica 113

Santa Monica Tool Email Software Development 113

Startup Professionals Musings

FEBRUARY 7, 2018

Entrepreneurs and business executives seem to be even more focused on their technology than the rest of us, and less inclined to listen to the voice of the customer, even if they remember to ask. Real two-way conversations with real customers, including the all-important body language, are unheard-of these days.

Customer 53

Customer Custom Social Network Study 53

socalTECH

MARCH 13, 2013

PublishThis , the Los Angeles startup headed by Matt Kumin, has enhanced the firm's online, content marketing and curation management tool. The firm said the latest version of its platform is aimed at brands, retailers, media companies, and trade associations, to help them scale their content efforts across digital channels.

Content 171

Content Tool Legalzoom News 171

Berkonomics

DECEMBER 29, 2022

Here is a way to test yourself with a tool useful for any leader seeking to create positive change. What if we could do it better, do it in a new way, do it to attract new customers, do it to distance ourselves form the competition? Can we rapid prototype this idea into a product and try it out on potential customers?

Design 156

Design Framework Ideas Customer 156

socalTECH

JANUARY 23, 2015

Los Angeles-based Edmunds.com announced Thursday that it will be offering up a free, texting tool available to car dealers, to help those dealers communicate with customers via text messaging. Edmunds.com says it has found that at least one third of car shoppers now prefer communications via text message--rather than phone or email.

Tool 100

Tool Edmunds Sales Email 100

InfoChachkie

JULY 5, 2012

Coull Entrepreneurs Get More Customers. Fortunately, several startups have devised tools which make it possible for content creators to maintain the entertainment integrity of their videos while embedding relevant calls-to-action. A number of startups have created compelling tools to enhance the monetization of online videos.

Customer 133

Customer Custom Entrepreneur Advertising 133

Startup Professionals Musings

DECEMBER 6, 2012

As I visit the websites of many startups, as well as more mature businesses, I still too often see a “contact” page offering nothing but a sterile form for customers to submit, never to be heard from again. Customers are not all like you, and they have choices, so a “one size fits all” customer service is no longer a viable option.

Social Media 91

Social Media Customer Custom Media 91

Startup Professionals Musings

JULY 11, 2013

As I visit the websites of many startups, as well as more mature businesses, I still too often see a “contact” page offering nothing but a sterile form for customers to submit, never to be heard from again. Customers are not all like you, and they have choices, so a “one size fits all” customer service is no longer a viable option.

Social Media 99

Social Media Customer Custom Media 99

Both Sides of the Table

MAY 19, 2020

It’s clear things have changed for good and the need for managing remote communities of employees, customers and partners has become ever more important. In marketing materials founders often refer to their customer base as a “community”, but there’s a huge gap between having customers and creating a community.

Software 234

Software Startup Tool Platform 234

InfoChachkie

MARCH 3, 2011

In the spirit of the “land grab” mentality of the day, we emphasized usage of our screen sharing technology with no thought applied to how we would convert such users into paying customers. We then sorted these email addresses by company and initiated targeted sales campaigns wherever we identified a critical mass of users.

Customer 162

Customer Custom Technical Support Startup 162

Berkonomics

JUNE 25, 2020

But businesses that expose their story to tens of millions of potential customers through the Internet need additional tools. CHURN (% customer cancelling each month). This is calculated by dividing the number of cancellations by the total number of customers before cancellations and multiplying by 100.

Acquisition 156

Acquisition Statistics Sales Customer 156

Startup Professionals Musings

FEBRUARY 8, 2023

Most business professionals I know have been conditioned to think of inflation as highly negative, driving up their costs, and reducing customer buying. I see it as an opportunity to find new ways to attract customers , make long-needed changes to improve productivity, and lower your own costs of doing business.

Outsource 95

Outsource Customer Custom Sample 95

InfoChachkie

DECEMBER 2, 2009

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Customer 164

Customer Custom Advertising SEM 164

Berkonomics

FEBRUARY 18, 2021

Marketing is a science devised to help drive customers to your door. Email readers, continue here…] D=Decrease costs. C=Customers, and more customers. C=Customers, and more customers. Existing customers have low acquisition costs, addressing the “D” in the equation.

Marketing 156

Marketing Demand Class Pricing 156

Berkonomics

FEBRUARY 9, 2023

Be aware of the seller’s ego and play to it… [Email readers, continue here…] There are so many ways to satisfy a seller, sometimes a seller’s ego, by making a price seem higher than the reality of the purchase. Don’t rule a too–high negotiated price out until you think carefully about the terms of purchase as a tool for leverage.

Pricing 156

Pricing Sales Examples Tool 156