Startup Professionals Musings

APRIL 29, 2019

Equally important, if someone does find your site, your content must stand out above all similar sites, to keep visitors engaged, close a sale, and get customers to return. Market your ideas and expertise early for customer feedback. Your blog followers will be your best customers.

Blogging 85

Blogging Search Engine Optimization Writing SEO 85

Startup Professionals Musings

JUNE 13, 2015

Social media as a marketing tool is here to stay, and is now widely accepted. According to a recent article in Entrepreneur , 94% of small and medium businesses (SMBs) now use social media as a marketing tool, and 81% use it to drive growth. The tools and measurements are the same for both. Marty Zwilling.

Social Media 108

Social Media Media Marketing Resource 108

socalTECH

OCTOBER 30, 2013

Those services work on volume, and the designs you can send--and which you receive--are from a limited selection, not at all personalized to the recipient, and for the florist delivering the flowers, provides slim margins and no opportunity to build a customer base. We partner with them, and give them tools to help their business.

Beverly Hills 157

Beverly Hills Technical Review Design Startup 157

socalTECH

JULY 17, 2009

San Diego-based Covario , a developer of search engine marketing automation tools, said earlier this week that it has rolled out a new product which the firm will further automate keyword marketing for customers. According to the firm, it has launched a product called D3- Data Driven Decisions for Search Engine Optimization (SEO).

Search Engine Optimization 100

Search Engine Optimization SEO San Diego Web 100

Startup Professionals Musings

FEBRUARY 21, 2020

Many of the entrepreneurs I advise or invest with spend considerable time on the Internet, keeping up with technology, customers, and competitors, but very few feel the need for an early personal presence. There are dozens of tools available to help you monitor relevant activity, including Social Mention and Google Alerts.

Product 127

Product Entrepreneur Technical Advisors Technical Review 127

Startup Professionals Musings

AUGUST 9, 2018

It’s hard to be successful in any business when your customers can’t find you, or they find you and still can’t figure out whether your solution works for them. In fact, very few website owners even track their website activity, or use Search Engine (SEO) or Conversion Rate Optimization (CRO) tools now available.

SEO 53

SEO Tips Newsletter Statistics 53

Startup Professionals Musings

DECEMBER 14, 2013

But the reality is that sellers are no longer in charge of the customer buying process. Kristin Zhivago, in her book “ Roadmap to Revenue ,” makes the point that the selling system is broken, since sellers no longer sell the way customers are buying. The best way to do this is with real customer interviews.

Startup 105

Startup Search Engine Optimization Summary Customer 105

Both Sides of the Table

JANUARY 19, 2015

Almost every online business I know (eCommerce, online software, mobile games) invests heavily in “customer acquisition” This includes investments often not properly measured (SEO, PR, Social) as well as costs that people measure more precisely (advertising, SEM, FB CPA/CPI ads). Take for example, an eCommerce company.

SEM 150

SEM Content Platform Acquisition 150

socalTECH

FEBRUARY 15, 2019

Now we're in over 100 cities and have over 10,000 clients, 10,000 tutors, and a platform which is working very efficiently, and gives the customer what they want. In terms of where we offer to our customers, we have 250 different areas, from early childhood to studying for an MCAT or the bar. The second thing, is tools.

Startup 113

Startup Venture Capital Beverly Hills Acquisition 113

Startup Professionals Musings

APRIL 7, 2017

But the reality is that sellers are no longer in charge of the customer buying process. Kristin Zhivago, in her classic book “ Roadmap to Revenue ,” makes the point that the selling system is broken, since sellers no longer sell the way customers are buying. The best way to do this is with real customer interviews.

Search Engine Optimization 58

Search Engine Optimization Startup SEO Customer 58

Startup Professionals Musings

DECEMBER 23, 2017

Social media as a marketing tool is here to stay, and is now widely accepted. Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. The tools and measurements are the same for both. These give good customer connection and SEO.

Media 59

Media Marketing Social Media Resource 59

Startup Professionals Musings

NOVEMBER 3, 2012

But the reality is that sellers are no longer in charge of the customer buying process. Kristin Zhivago, in her book “ Roadmap to Revenue ,” makes the point that the selling system is broken, since sellers no longer sell the way customers are buying. The best way to do this is with real customer interviews.

Tips 93

Tips Search Engine Optimization Summary Startup 93

Both Sides of the Table

JANUARY 12, 2014

It’s why super smart people shouldn’t hate on the idea of simplifying if it provides a tool for the masses. SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. How do people drive SEO growth?

Marketing 379

Marketing Startup SEM SEO 379

Startup Professionals Musings

DECEMBER 1, 2013

Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. The tools and measurements are the same for both. These give good customer connection and SEO. Focus first on the social media trinity. I wouldn’t want to do the ROI on that one.

Social Media 103

Social Media Media Marketing Startup 103

Startup Professionals Musings

APRIL 16, 2011

A while back I emphasized how important is to have a company website these days ( Publish Your Website Or Customers Won’t Find You ). The solution is keeping your site alive and vital, and following basic search engine optimization (SEO) suggestions. SEO does not have to be a major expense.

Google 93

Google SEO Search Engine Optimization SEM 93

Tech Zulu Event

MAY 15, 2015

Give them all the tools they will need to succeed at your company. You’ll keep in touch with your customers quickly and easily. The customers will continue returning to your business due to the personal connections you make with them. Tap into SEO. Employee Training. Your website is a great asset to your company.

SEO 40

SEO Search Engine Optimization Tips Software Review 40

Startup Professionals Musings

OCTOBER 23, 2012

Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. The tools and measurements are the same for both. These give good customer connection and SEO. Focus first on the social media trinity. I wouldn’t want to do the ROI on that one.

Media 92

Media Social Media Marketing Resource 92

Startup Professionals Musings

OCTOBER 3, 2012

In addition, every business has operating costs, like customer acquisition, fulfillment, inventory, and customer service. Assess cost versus value with analytics and measurement tools. If you web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted. Search engines.

Startup 96

Startup Social Media Content Paid Search 96

Startup Professionals Musings

NOVEMBER 12, 2013

In addition, every business has operating costs, like customer acquisition, fulfillment, inventory, and customer service. Assess cost versus value with analytics and measurement tools. If your web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted.

Social Media 93

Social Media Content Startup Web 93

SoCal CTO

MARCH 9, 2007

Some very interesting graphics including this heat map: Very cool visualization tool! Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta.

Venture Capital 150

Venture Capital Invest CTO Coach Southern California 150

Startup Professionals Musings

FEBRUARY 27, 2010

Search engines like Google depend on website HTML tags, inbound and outbound links, and relevant content to do its ranking and matchmaking, and hopefully get your company found and near the top of customer search requests. The solution is basic search engine optimization (SEO). Marty Zwilling.

SEO 48

SEO HTML Search Engine Optimization Web 48

SoCal CTO

DECEMBER 7, 2009

SEO for Startups and Negative Customer Acquisition Costs ) and, of course, the product itself. In fact, if Ning cared about making a really powerful tool for distribution discussion, it would allow the discussion to range across all of the channels with each user controlling the flow of the messages.

Web 150

Web Sites Email HTML 150

Startup Professionals Musings

JUNE 18, 2012

Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Skip the IT consultants and build an entry website yourself to save $50K. Sales and marketing costs.

Startup 102

Startup Search Engine Optimization SEM Social Network 102

socalTECH

MARCH 21, 2011

I've been doing that, and building the tools and networks for those brands for a long time, but I wanted to try my hand at an actual, physical product. We're building our distribution online, building a direct relationship with customers, and it's something both super fun to do and has a clear business model and product.

Web 225

Web Social Media SEO Media 225

Startup Professionals Musings

FEBRUARY 15, 2011

Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Skip the IT consultants and build an entry website yourself to save $50K. Sales and marketing costs.

Entrepreneur 94

Entrepreneur Startup Search Engine Optimization SEM 94

Both Sides of the Table

MARCH 8, 2010

Blogging is an important way to build an audience and also drive SEO traffic. Define your customers, partners and other relevant people to your organization (e.g. That’s blogging to the echo chamber unless they’re your target customers. There are the new tools like Tumblr and Posterous. Wordpress does.

Blogging 286

Blogging Startup Writing Summary 286

SoCal CTO

MARCH 22, 2007

Its also been interesting to see the interaction of tools involved - Social Networking, Blogging and a Discussion Group. LinkedIn has been my primary tool for keeping track of who to invite. * Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. How do you use LinkedIn?

Blogging 150

Blogging CTO Coach CTO Hire Southern California 150

Startup Professionals Musings

FEBRUARY 13, 2010

Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Skip the IT consultants and build an entry website yourself to save $50K. Sales and marketing costs.

Startup 50

Startup High Tech Search Engine Optimization SEM 50

Both Sides of the Table

JULY 16, 2013

What you really want to know is which campaigns drove “bottom of funnel activities” such as: Purchases, newsletter signups, subscribers, comments and so forth in the same way you’d be tracking this on Google Analytics for your SEO / SEM campaigns, direct referrals, etc. The other major pilot customer was.

Marketing 307

Marketing Technical Review Startup Tool 307

Jason Nazar

AUGUST 15, 2013

Helpful Resources about Search Engine Traffic : 68 Helpful SEO Tools. Widgets, Widgets, Widgets.Wherever possible build a simple, value add, easy to use widget that others can include on their blog or webiste, a la the docstoc embed documents tool. Referring Traffic / Press.

Web 61

Web Social Media Content Sites 61

Tech Zulu Event

NOVEMBER 11, 2011

I use a free mind mapping tool called MindMeister to help me chart out the common identity of my audience. So getting back to my non-techie friends, when you set up your Posterous go ahead and create a “custom domain name”. Write those down and then head over to Google Keyword Tool. Create your blog.

Blogging 83

Blogging Email Writing Sites 83

SoCal Delicious

JANUARY 15, 2010

Use possible input ($errSrc, $errMsg, …) from the caller to customize the error page. Get your problems solved Become a Wealthy Ninja Internet Marketer Read the book on SEO Monetize your Web site Get a 100% spam-free inbox See your ad here Charity Links Please click to help! SEO Mofo ! ) All errors are mine.

SEO 37

SEO IP PHP Blogging 37

Jason Nazar

JANUARY 14, 2009

Helpful Resources about Search Engine Traffic : 68 Helpful SEO Tools. Wherever possible build a simple, value adding, easy to use widget that others can include on their blog or website, a la the docstoc embed documents tool. Referring Traffic / Press - The web is interconnected, and traffic flows among sites that interlink.

Web 62

Web Social Media Content Sites 62

Both Sides of the Table

JANUARY 5, 2016

We built creators tools and website builders. Each distribution channel you sell products in has its own unique customer base but your goal is to build a relationship with those end customers. When we were acquired by Disney we had a product & engineering team of 55 people. We sold brand integration.

Content 150

Content Snapchat Platform SEO 150

Startup Professionals Musings

SEPTEMBER 15, 2013

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Tomorrow, a similar change is likely to happen to sales personnel, customer service, even manufacturing and construction jobs.

Entrepreneur 106

Entrepreneur Services Search Engine Optimization Startup 106

SoCal CTO

JULY 13, 2010

Why you have to design products for how your customers are , and not how you want them to be. 8 Really Cool Web-Based Tools for Bloggers - Blogtrepreneur | Entrepreneur Blog , June 1, 2010 Looking for cool applications to help you make your blog or site all it can be? Your remote control has two buttons. Which button do you press?

Startup 175

Startup Venture Capital Slides Blogging 175

Startup Professionals Musings

FEBRUARY 21, 2011

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Tomorrow, a similar change is likely to happen to sales personnel, customer service, even manufacturing and construction jobs.

Entrepreneur 89

Entrepreneur Services Product Search Engine Optimization 89