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A personal story about quality control

Berkonomics

As my enterprise computer software company which produced innovative lodging systems for hotels and resorts grew quickly, we found ourselves straining to keep up with the hiring and training of good customer support representatives, a critical part of the equation then and still so today in the 24-hour environment of hotel front desk operations.

Training 156
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Ouch! If I had only learned this before losing millions!

Berkonomics

The first of several advanced products was a unique cell phone for hotel rooms, connected through a special “switch” in the hotel’s telephone room that was able to detect when a call was coming to the guest room phone and simultaneously ring the cell phone assigned to that room, no matter where it was at the moment. Market research matters?

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How to undermine or reinforce your corporate culture

Berkonomics

And that certainly counts for customers too, although the customer jungle drums don’t communicate quite as fast as the virtual water cooler system, even with today’s many ways of posting negative reviews about company behavior. People working together with only the customer in mind. Culture done right.

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Meet YoShirt, Producers of Custom Apparel

Tech Zulu Event

Customization is a BIG TREND for millennials. All their lives, millennials have been customizing the things closest to them. First, there were polyphonic ring tones to customize phones. Then there was Myspace to customize teenage angst and loneliness. Now YoShirt is the next step in a long line of evolving customization.

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How will you ride the next wave?

Berkonomics

We will enable segmentation of the population to produce customized messages and actions. Think of 6 million automobile comments, or 30 million political comments, 200 million travel comments, or 150 million consumer electronic comments posted each month. The post How will you ride the next wave? This is big business.

Mobile 156
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Interview with Ian Chen, Co-founder and CEO, Discotech

socalTECH

Ian talked to us about the rewards and challenges of being an entrepreneur, plus how important it is to manage lifetime value (LTV) of a customer versus customer acquisition cost (CAC) in making a successful company. (We We also recently posted a video version of this interview). The big driver for us was the guest list.

Startup 113
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Oh please! Walk the talk!

Berkonomics

And that certainly counts for customers too, although the customer jungle drums don’t communicate quite as fast as the virtual water cooler system, even with today’s many ways of posting negative reviews about company behavior. Email readers, continue here.] Now that’s showing faith. Actions always speak louder than words.