Both Sides of the Table

JULY 26, 2010

Social proof is defined as “looking for others to guide our decisions&# and is also one of the most important techniques in acquiring customers in your company. Many of you have read or at least know the primary thesis of “ Crossing the Chasm &# the seminal book on marketing your products to mainstream consumers by Geoffrey Moore.

Marketing 294

Marketing Customer Custom Technical Review 294

socalTECH

JANUARY 15, 2019

Santa Monica-based MomentFeed , which develops software tools that helps multi-location brands manage the customer experience of mobile consumers, says it is making it easier for its customers to build landing pages for their locations. Pricing on the new product were not announced.

Template 113

Template Draper SEO Santa Monica 113

TechCrunch LA

MARCH 14, 2019

Customers can already place an order for the Tesla Model Y, a mid-sized crossover SUV that won’t go into production until 2020. A disclaimer on the order form states that “production is expected to begin late next year.” During the presentation, Musk didn’t mention that customers could order the Model Y.

Startup 237

Startup Los Angeles Pricing Design 237

Eric Greenspan

MAY 29, 2010

Using social media to increase your company’s touch and reach with each of your customers may be the most important reason to jump in to this game changing strategy. Social media can help bridge a long standing gap between customers and the companies they trust with their hard earned cash. 40,000) to join me on Facebook.

Social Media 214

Social Media Customer Custom Media 214

TechCrunch LA

APRIL 9, 2020

For small businesses, the plan is to charge $297 per month for app development and customization along with any future builds, hosting, and product support and maintenance. “If customers can describe their idea in one, clear sentence then it can be made in our builder and it can be made quickly,” Redman wrote.

Mobile 250

Mobile Develop Development Artificial Inteligence 250

Startup Professionals Musings

JUNE 4, 2021

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, despite low SEO rank). If you sell widgets, and a user is searching for widgets, your ad will appear on the first page.

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

Startup Professionals Musings

SEPTEMBER 11, 2021

Traction is evidence that your product or service has started that “hockey- stick” adoption rate which implies a large market, a valid business model, and sustainable growth. One customer is not traction, and beta tests with a thousand customers at no cost don’t count. Free and freemium products need a solid base.

Startup 121

Startup Metrics Customer Custom 121

Startup Professionals Musings

AUGUST 29, 2015

With the advent of social media and the pervasive move to smartphones, even customers who still prefer to purchase in brick-and-mortar stores have dramatically changed their shopping habits. Many people don’t post about their experiences, but still routinely check first to see what others are saying about the brand and the product online.

Customer 103

Customer Custom Marketing Social Media 103

Startup Professionals Musings

MAY 15, 2013

Customer service has always been reactionary, meaning someone has to wake up and answer website email requests. That’s just not savvy enough to hold today’s fickle, less loyal, and ready to jump customer. This exemplary customer service is just savvy marketing. Respect your customer’s view of usability.

Customer 89

Customer Custom Services High Tech 89

InfoChachkie

MAY 27, 2013

Last week, Divshot turned a simple April Fool''s Day joke into a marketing coup, generating nearly 6,000 Tweets and over a thousand Beta customers. The team''s ability to drive significant customer interest without spending a dime on marketing was one of the reasons Jim Andelman and I invested in the company.

Customer 195

Customer Custom Template Startup 195

InfoChachkie

JULY 16, 2012

In addition, a number of advertisers have invested significant resources into creating libraries of video content which effectively communicate brand and product attributes but are incapable of eliciting a particular action, such as: clicking to a landing page, completing a lead form, or initiating a purchase.

Customer 226

Customer Custom Entrepreneur Advertising 226

Both Sides of the Table

AUGUST 17, 2014

Nanea help leadership roles at EA (SVP, COO Global Online), Gaikai (Chief Product Officer, Chief Strategy Officer), JAMDAT (SVP), Machinma (COO) and currently textPlus (President & COO – including leading engineering and product). Here are some things we discussed: User experience focused product management.

Technical Review 315

Technical Review Blogging RSS Organization 315

socalTECH

FEBRUARY 9, 2021

They typically have specific budgets lined up, and they're looking for ways to diversity, and also access new customers. A little history, we launched our product years ago, Search IQ. That product right now is on 2,000 publisher websites, it's sold under the SaaS model, and a lot of people on the free, ad-supported version.

Advertising 203

Advertising Startup Google Commerce 203

socalTECH

JUNE 12, 2013

Is that mobile cost-per-click, CPA ad, Facebook campaign, or Pinterest page actually translating into a customer? A new, Santa Monica startup, CampaignEQ , is hoping to help marketers better attribute increases in mobile customers and traffic to their marketing campaigns, with a new product. READ MORE>>.

Mobile 249

Mobile Marketing Santa Monica Advertising 249

Startup Professionals Musings

NOVEMBER 27, 2021

Customers go there to check on the details of your offerings and verify that you are not a scam, investors look there to check out your management and sales approach, and suppliers expect to find contact information. Two months later they still didn’t have a web site, and didn’t have a customer. Websites do take time to get done right.

Web 139

Web Startup Sites Design 139

Startup Professionals Musings

JUNE 26, 2020

For the rest of us, we need a business plan, as well as a product plan. Some of you may be convinced that your product specification communicates the product message even better than a business plan, so why be redundant? Use non-fuzzy terms to quantify customer value. Provide specifics on the customer business model.

Product 169

Product Summary Startup Examples 169

Startup Professionals Musings

OCTOBER 6, 2023

Others schedule exhaustive training sessions for everyone on the team, including showcase customers, to make sure that everyone paints a consistent picture. Due diligence always involves on-site visits, informal discussions with any or all members of the team, vendors, and good customers as well as bad. Status of the solution.

Technical Review 118

Technical Review Startup Satisfaction Invest 118

Startup Professionals Musings

JUNE 6, 2012

Customer service has always been reactionary, meaning someone to wake up and answer website email requests. That’s just not sufficient to hold today’s fickle, less loyal, and ready to jump customer. I found a good summary of these new expectations in a book just published by Micah Solomon, “ High-tech, High-touch Customer Service.”

Customer 97

Customer Custom Services Startup 97

InfoChachkie

MAY 27, 2013

Last week, Divshot turned a simple April Fool''s Day joke into a marketing coup, generating nearly 6,000 Tweets and over a thousand Beta customers. The team''s ability to drive significant customer interest without spending a dime on marketing was one of the reasons Jim Andelman and I invested in the company. Share and Enjoy.

Customer 153

Customer Custom Template Startup 153

Startup Professionals Musings

JUNE 17, 2023

You need partners, team members, investors, vendors, and customers. You need something specific from the other person – a loan, or product order, or help solving a problem. Real same-page connection (fourth floor). In the world of entrepreneurs and startups, high level relationships are everything. Marty Zwilling

Startup 127

Startup Guide Networking Help 127

Startup Professionals Musings

DECEMBER 18, 2022

The first page of the business plan better be an executive summary which gives the investor a taste of the financials, as well as opportunity, competition, and key executives. “I Investors are buying part of the business, not the product or service. Too much detail at first contact is just as much of a turnoff as no information.

Technical Review 109

Technical Review Startup Statistics Social Media 109

Startup Professionals Musings

JULY 9, 2021

In a two-minute video clip, you can introduce yourself, show your passion and the engaging personality you need to win over customers, partners, and employees. For the more traditional investor, or for that chance meeting in a real elevator or meeting, you need a two-page brochure (two-sided page). Executive summary glossy.

Entrepreneur 156

Entrepreneur Tips Funding Startup 156

InfoChachkie

JULY 5, 2012

Coull Entrepreneurs Get More Customers. We develop products that contextually engage the user at the moment at which they are most actively engaged with a given concept. Coull Offers Advertisers Video Skimlinks. <JG Some reject pre-roll ads because they increase the viewer abandonment rate. Stitching Content With Commerce.

Customer 133

Customer Custom Entrepreneur Advertising 133

Berkonomics

AUGUST 28, 2014

The average time spent on a static website, one without videos linked to the home page, is under a minute. That time more than triples when videos are positioned to be delivered with just a home page click. Each video, especially those on the front page of a site, must be compelling, to the point, and short.

Netflix 166

Netflix Sites Content Entertainment 166

socalTECH

NOVEMBER 18, 2011

Los Angeles-based Paperlinks , the QR code startup headed by Hamilton Chan, said this week that it has launched a new product, which uses QR codes to enable customers to order from takeout menus. The new service takes those orders and delivers them to a restaurant via email or FAX, for pickup or delivery to the customer.

Email 186

Email Web Mobile Los Angeles 186

InfoChachkie

MARCH 3, 2011

In the spirit of the “land grab” mentality of the day, we emphasized usage of our screen sharing technology with no thought applied to how we would convert such users into paying customers. If you haven’t already subscribed yet, subscribe now for. free weekly Infochachkie articles! The Internet Should Be Free.

Customer 162

Customer Custom Technical Support Startup 162

socalTECH

NOVEMBER 20, 2013

Santa Monica-based real-time, secure messaging app provider TigerText --which has seen widespread adoption with healthcare providers--said today that it has integrated its product with contact center software provider Startel. tigertext cloud contact software answering service paging hippa privacy rules medical' READ MORE>>.

Software 159

Software Santa Monica Services Customer 159

Both Sides of the Table

MAY 19, 2020

It’s clear things have changed for good and the need for managing remote communities of employees, customers and partners has become ever more important. In marketing materials founders often refer to their customer base as a “community”, but there’s a huge gap between having customers and creating a community.

Software 234

Software Startup Tool Platform 234

Both Sides of the Table

JULY 16, 2013

awe.sm (I have been an investor since 2009) has always provided these data through an API to allow developers to have social analytics embedded in their products or for internal use in their organization to drive more effective campaigns. The other major pilot customer was. Here’s a screen shot of my home page on awe.sm.

Marketing 307

Marketing Technical Review Startup Tool 307

Xconomy

SEPTEMBER 26, 2016

Tealium, a San-Diego startup that provides online advertising tag management and marketing services for enterprise customers, has raised $35 million in a growth financing deal intended to expand its technology and market reach. We help our customers weave together all the data across all of their data streams,” Lunsford said.

Customer 40

Customer Custom San Diego JavaScript 40

Both Sides of the Table

MARCH 11, 2011

The idea actually came to him from the Yellow Pages business. He took out an ad in the Yellow Pages (it was the early 80′s, pre Internet), which cost him $1,000 / month for a half-page ad. So the Yellow Page business was always “pay for placement.&#. If it worked in the Yellow Pages, why not on the Internet?

Competition 350

Competition Idealab Product CitySearch 350

socalTECH

FEBRUARY 7, 2013

Nimble , the developer of web-based, contact management software, said Thursday that it has enhanced its software to allow users to link any web page to contact records in the product.

Web 219

Web Social Network News Google 219

Berkonomics

JUNE 4, 2020

Here’s the importance of that event and how it affects every productive move you make after that moment. Visit to purchase, click to close, or other terms are used in various industries to describe the measure of conversion rate from initial landing on a page displaying purchase information about a product or service.

.Net 156

.Net Sales Tool Email 156

socalTECH

SEPTEMBER 24, 2015

Chris Tragos: Jetpack is an ad platform, which I would describe as the most beautiful, best engaging, and most performant ad product for desktop, mobile, and tablet. Our business is helping those guys make more money, through our better ad product. The HTML5 platform that we use is also available as a self service tool to customers.

Buzznet 100

Buzznet Outsource Development Design HTML 100

Berkonomics

APRIL 5, 2018

A typical beginning package for a small company costs about $4 thousand a year and covers several forms of liability for both premises and product as well as employee use of self-owned cars for work, theft, employee dishonesty and more. Either way, you have me to blame for one more of those exclusion pages that overwhelm such policies today.

Sites 266

Sites Outsource Development Customer Custom 266

Startup Professionals Musings

OCTOBER 7, 2020

Every entrepreneur and startup loves you, but too many forget that every potential customer is not like you. If you are a technical entrepreneur, you can count on early adopters to be first in line for your product, and they are quick to provide feedback on quality, and suggest even more features. Usability is often an afterthought.

Startup 141

Startup Customer Custom Design 141

Both Sides of the Table

JUNE 4, 2013

You need to first create a compelling product. Compelling in the sense that you solve a real problem a target group of potential customers has with a product that is significantly better than the alternatives on that market. You need product / market fit. Product / market fit is everything. ” True.

Startup 401

Startup Customer Custom Technical Review 401