Berkonomics

NOVEMBER 18, 2021

You’ve figured out your channels of distribution, pricing model and how to support your growing list of customers. Email readers, continue here…] And the third predictable crisis is…. The cost in lost efficiency, customer referrals, and corporate reputation is too high not to make this a priority for a growing business.

Class 156

Class Customer Custom Email 156

Berkonomics

DECEMBER 28, 2017

Email readers, continue here…] The format also calls for the CEO to examine his calendar over time and report classes of activities by percentage of total time spent, so that the group may add comments about use of CEO time to the critique.

Class 243

Class Organization Activity Customer 243

Berkonomics

MARCH 4, 2021

Email readers, continue here…] These and other efforts to be first over the years have led me to ask my current crop of CEOs as I serve on various boards, “Do you have the resources to evangelize the market, educate your potential customers, AND sell your product?” Changing the rules to fit the market.

Artificial Inteligence 240

Artificial Inteligence Marketing Press Resource 240

Tech.Co

JUNE 3, 2022

With it, customers can quickly use contactless payment, giving consumers an easier shopping experience while helping sellers use the Square system with even less friction. Their system genuinely is top of the class for any small business, so it's worth considering with or without Tap to Pay.

News 155

News Newsletter Sales Tips 155

Berkonomics

NOVEMBER 25, 2021

Is there a market for your class of product at all? Whether it is you or a quality control manager, someone must assure that the product or service you send out to the world will not fail to perform at least to the level of customer expectation, if not to delight those customers most likely to be critical. Third is finance risk.

Competition 156

Competition Marketing Class Product 156

Berkonomics

MAY 10, 2018

Short term debt is often composed of accounts payable to the trade or employees for expenses, payroll liabilities, accrued but unpaid vacations, customer deposits, and the portions of any loans due to be repaid within one year. How much can you borrow against company assets?

Company 226

Company Companies Acquisition Class 226

Berkonomics

JULY 31, 2014

Marketing is a science devised to help drive customers to your door. Email readers, continue here.] I= increase revenues. Use all the techniques you learn in marketing classes to drive demand. And finally: C=Customers, and more customers. Increase revenues, decrease costs, and better serve customers.

Marketing 201

Marketing Demand Pricing Customer 201

Berkonomics

JULY 5, 2018

Most businesses fall into the class of those that can be sold someday to a willing buyer. Even small community service-providers can be sold to buyers hungry to get into a business already in revenue with a steady customer base. Is your business one that may be sold for profit someday?

Class 226

Class Email Competition Entrepreneur 226

Berkonomics

AUGUST 2, 2018

There are five major classes or niches a company should examine and make its own in calculating positioning in the marketplace. Email readers, continue here…] WalMart is known for lowest prices, often for identical merchandise found in other stores for more. So, here comes the lesson and your challenge…. The five major niches.

Pricing 226

Pricing Competition Examples Class 226

Berkonomics

JUNE 4, 2020

Email readers, continue here…] In an Internet-based business, power comes not just from high gross margins, but also from an increase in the percent of conversions. The point is that once your company is stable at or above the breakeven point, one incremental unit generates robust increases in net profit. And that’s power!

.Net 156

.Net Sales Tool Email 156

InfoChachkie

APRIL 25, 2011

If you are a leader at a startup and you are reading a business book, you are not closing customers, raising capital, improving your product, or spending time with your loved ones. I have used Guy’s previous book, The Art Of The Start (Art ), in my UC Santa Barbara New Venture Creation class for the past five years. Form Friendships.

Technical Review 279

Technical Review Blogging Class Entrepreneur 279

Berkonomics

APRIL 13, 2017

Test yourself as to whether you can identify the size of your market niche, and whether you can overcome the many barriers to access customers within your niche. Email readers, continue here…] Can you dominate that market? A strategic relationship with one or more of the largest customers? Where in industry life cycle?

Patents 291

Patents Pricing Ideas Marketing 291

Berkonomics

FEBRUARY 11, 2016

Using big data that has been mined for specific information, we can now market to individuals within classes, some of whom will not fit the stereotype and would have been missed with more generalized efforts. Email readers, continue here…] Consider the soon–to–be grandmother checking for gifts for her pregnant daughter.

Marketing 120

Marketing IP Email Class 120

Berkonomics

MAY 27, 2021

Email readers, continue here…] Each board member is legally tasked with two duties: the duty of care, and the duty of loyalty: care for the living entity that is the corporation itself, and loyalty not to the board member’s constituency, but to the corporation itself. What are the legal responsibilities of board members?

Resource 156

Resource Acquisition Class Help 156

Berkonomics

JULY 11, 2013

Email readers, continue here.] The major focus that used to be in using the direct mail business to drive sales is now focused upon email marketing campaigns, social networking marketing, building buzz, and location-based sales using tools to recognize shoppers at the point of sale.

.Net 207

.Net Sales Tool Social Network 207

Berkonomics

JUNE 8, 2017

Email readers, continue here…] Bootstrapping: This term describes your ability to start a business with little investment and grow it using internally-generated funds. Venture, private equity and more: Here we lump a large number investor classes into one. It’s an option, even though an expensive one.

Venture Capital 266

Venture Capital Class Invest Equity 266

Berkonomics

JUNE 2, 2015

You’ve figured out your channels of distribution, pricing model and how to support your growing list of customers. Email readers, continue here…] The first crisis is financial, funding the business, development, inventory, and marketing. So your business has begun to take off. Don’t be alarmed by this next statement. Guess what?

Class 120

Class Customer Custom Email 120

Berkonomics

JUNE 17, 2011

Most businesses fall into the class of those that can be sold someday to a willing buyer. Even small community service-providers can be sold to buyers hungry to get into a business already in revenue with a steady customer base. Email readers continue here.]

Equity 209

Equity Class Email Competition 209

Tech Zulu Event

NOVEMBER 6, 2012

The irony is that currently both these onetime best in class companies are now in deep trouble. The result is that I, the reader, had no interest in what was being sold in the ad yet I am a consumer in both verticals. These two ads showed how disconnected from their customers these once industry leaders have become.

Customer 72

Customer Custom Blogging Startup 72

Berkonomics

APRIL 13, 2010

As my enterprise computer software company which produced innovative lodging systems for hotels and resorts grew quickly, we found ourselves straining to keep up with the hiring and training of good customer support representatives, a critical part of the equation then and still so today in the 24 hour environment of hotel front desk operations.

Training 159

Training Resource Press Satisfaction 159

Berkonomics

JUNE 18, 2015

Is there a market for your class of product at all? Email readers, continue here…] Second is product risk. Not only is the enterprise threatened, but confidence is shaken among employees, suppliers, even customers. natural disasters, sudden political or economic events that rattle the entire economy, and more.

Competition 120

Competition Marketing Class Product 120

Berkonomics

JULY 19, 2011

Email readers, continue here.] Observing this, when in a planning session one day, I told my staff that we needed to find an area to defend our margins, one that still enjoyed the mantle of mystery to our customer base. One where the cost and value are both defensible in maintaining higher margins?

Pricing 184

Pricing Networking IBM IBM 184

Berkonomics

JULY 26, 2010

The format also calls for the CEO to examine his calendar over a period of time and report classes of activities by percentage of total time spent, so that the group may add comments about use of CEO time to the critique. Email readers continue here.]

Class 120

Class Organization Customer Custom 120

InfoChachkie

SEPTEMBER 28, 2011

Of the 225 customer reviews currently posted on Amazon, over 90% are highly positive. I even plan to use it in my upcoming UC Santa Barbara Entrepreneurial Selling class. In Art Of The Start , you encourage your readers to be responsive and to strive to return emails within 24-hours.

Santa Barbara 262

Santa Barbara Technical Review Social Media Startup 262

Both Sides of the Table

JANUARY 14, 2014

In fact 61% of all mobile searches where a customer contacts a business it is via a phone call (source: Google). In a way it feels intuitive to us – the readers of this blog – because we’re the tech crowd. People don’t want to speak to customer service reps. Much more data in the full post. PHONE CALLS.

Email 339

Email SaaS Venture Capital Google 339

socalTECH

MAY 7, 2010

The videos on our web site have some proprietary techniques you can't find elsewhere, and we have thousands of heavy science videos on the site -- everything from Nobel prize winners, to National Geographic, to class videos on science and related to science, and even to things students are doing in high school.

Journal 124

Journal Technical Review UCSD Web 124

InfoChachkie

JULY 21, 2011

You decide how much you want to invest in your employees and then you give your employees the control to build a custom perk package for themselves. Every day, let’s learn from our customers, and I did that in Iraq. We brought in 10 – 20 people in each class. As an HR Manager, you don’t have to build a top down perks program.

Summary 246

Summary Tips Sales Entrepreneur 246

socalTECH

JUNE 15, 2011

For our readers who haven't yet heard of your company, what's the idea behind StarGreetz? It literally lets them talk to their customers in a never-before way, on a one-on-one basis. Based on those three inspirations, I wanted to build a company that allows brands and celebrities to speak to their customer in a unique manner.

Entertainment 159

Entertainment Startup Class Santa Barbara 159

Berkonomics

FEBRUARY 14, 2011

There are four basic ways to increase the cash position of a company: inject cash through borrowing or investment, decrease spending or payments on debt, increase efficiency of operations, and increase revenues or advance payments from customers. Email readers continue here.] Let’s examine decrease in spending first.

Services 159

Services Statistics Startup .Net 159

InfoChachkie

DECEMBER 10, 2012

The innocuous post, which was simply titled " Divshot " generated over 110 comments and was awarded nearly 200 points by Hacker News' notoriously jaded readers. The team subsequently earned a coveted position in Launchpad LA's current accelerator class after winning the Crowdstart LA competition.

News 198

News Sites Startup RSS 198

Berkonomics

JANUARY 20, 2010

Email readers continue here.]. Bootstrapping: This term describes your ability to start a business with little investment and grow it using internally-generated funds. It is for this group that we explore the implications implicit in raising money for growth. .

Venture Capital 174

Venture Capital Invest Class Entrepreneur 174

Both Sides of the Table

AUGUST 14, 2011

Journalists write stories that have an appeal to readers whether the accusations have merit or not. Understand the Gravity of the Situation for Your Customers. The obvious starting points to think to yourself are: Has something happened that fundamentally affects my customers or partners? How do you lose that debate?

Startup 329

Startup Press Training Media 329

Both Sides of the Table

JULY 25, 2010

I recently read a book I’d highly recommend to every reader of this blog called “ Yes, 50 Scientifically Proven Ways to be Persuasive &# by Robert B. John gave me the book after I spoke at his entrepreneurship class at UCSB. Anything requiring lead generation and/or customer acquisition I call Matt Coffin.

Guide 293

Guide Funding Venture Capital Technical Review 293

InfoChachkie

FEBRUARY 24, 2011

Without their buy in, we don’t get the opportunity to interact with end customers. My brand marketing experience is making a big difference with our audiences since hospitality is all about a ‘brand experience’ and they want their stuff to look great, be a reflection of their brand and get customers excited. Droid or iPhone?

Startup 233

Startup Design Mobile Social Network 233

socalTECH

NOVEMBER 25, 2008

Unlike Walmart, you don't have to walk through a reader or interrogator, because we have an active tag with a five year asset life, saying here I am. Who are the typical customers for your products? We've got a nice API with ties to the enterprise class applications. Our RFID tags have their own battery power.

Startup 113

Startup CTO Hire Resource Venture Capital 113

Both Sides of the Table

OCTOBER 22, 2009

Only Hire A+ People Who Punch Above Their Weight Class. I believe that you should always hire people are are looking to “punch above their weight class,&# which means to hire people who want to be one league above where they are today. Weight Class : Let’s take sales. I’m not one of those. Your solution?

Startup 327

Startup Sales Class CIO 327

InfoChachkie

JULY 14, 2009

Excel at classes that interested you and perform poorly in those which did not. If your character cracks under the heat of a startup, your stakeholders will feel cheated, just like the ceramic customers in ancient Greece. If you are unsure, ask others whom you trust to evaluate your responses, including other Uncle Saul readers. _.

Entrepreneur 153

Entrepreneur Ideas Writing Startup 153