Startup Professionals Musings

OCTOBER 25, 2019

I’m more convinced that technology merely enables disruption, and changing customer interests and needs really causes it. Many companies try to recover with more advertising and rebranding, and discover that these strategies don’t work well in today’s market. I recommend creating new services and products for existing customers.

Customer 54

Customer Custom Technical Review Design 54

TechCrunch LA

JUNE 28, 2018

This week, both Microsoft and Google made moves to woo Hollywood to their cloud computing platforms in the latest act of the unfolding drama over who will win the multi-billion dollar business of the entertainment industry as it moves to the cloud. “I n media and entertainment there are lots of isolated studios around the world.

Hollywood 254

Hollywood Cloud Computing Netflix Google 254

Startup Professionals Musings

AUGUST 15, 2022

Online entertainment: millions of channels, billions of actors. With the adoption of the Internet, digital entertainment has rocketed across the world, changing how people entertain themselves. YouTube is now the 800-pound gorilla of entertainment. This gives rise to the personalization and customization that we all want.

Startup 126

Startup Social Media Entertainment Metrics 126

InfoChachkie

JULY 16, 2012

Fortunately, several startups have devised tools which make it possible for content creators to maintain the entertainment integrity of their videos while embedding relevant calls-to-action. Skimlinks is an affiliate marketing tool that allows website publishers to readily monetize their online content. Skimlinks For The Video Age.

Customer 226

Customer Custom Entrepreneur Advertising 226

Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media. Long-term sales.

Advertising 66

Advertising Marketing Startup Framework 66

Tech Zulu Event

APRIL 10, 2013

Excellent customer service isn’t just something that happens from company to consumer. Customer service starts within a company. We all know about Zappos customer culture and their willingness to stay on a call with a customer for up to 10 hours. It’s the same effect you want on your customers.

Customer 97

Customer Custom Training Services 97

TechCrunch LA

JANUARY 27, 2022

Gaming has been one of the most popular entertainment categories in the last two years of pandemic living. First of all, gaming, like other streamed entertainment, has been a lifesaver for many a consumer confined to staying at home during the pandemic. “This is part of our secret sauce.”

Platform 167

Platform Entertainment Netflix Content 167

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media. Long-term sales.

Marketing 100

Marketing Social Media Framework Media 100

socalTECH

AUGUST 14, 2017

Los Angeles-based TicketWeb , the self service ticketing arm of Ticketmaster , announced this morning that it has acquired event marketing software developer Strobe Labs. Financial details of the acquisition were not announced.

Ticketmaster 113

Ticketmaster Entertainment Email Software Development 113

InfoChachkie

JULY 30, 2012

I always enjoy a great guerilla marketing story, such as TestFlight’s use of T-shirts and Tacos to gain Steve Jobs’ attention at Apple’s 2011 developers’ conference. Trade Show Guerilla Marketing Done Right . Be Closing, No Posing – The ultimate measure of effective marketing, especially at a startup, is revenue.

Marketing 209

Marketing Conference RSS Angel 209

socalTECH

JUNE 12, 2019

Los Angeles-based Triton Digital , a provider of advertising services and technology for the online radio streaming, digital audio and podcasting markets, has acquired Omny Studio , a developer of a podcast and on-demand audio publishing platform. Financial terms of the acquisition were not annoucned. READ MORE>>.

Advertising 124

Advertising Entertainment Demand Acquisition 124

InfoChachkie

JULY 5, 2012

Coull Entrepreneurs Get More Customers. Fortunately, several startups have devised tools which make it possible for content creators to maintain the entertainment integrity of their videos while embedding relevant calls-to-action. Coull Offers Advertisers Video Skimlinks. <JG <Break here> Skimlinks For The Video Age. .

Customer 133

Customer Custom Entrepreneur Advertising 133

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media. Long-term sales.

Media 101

Media Marketing Startup Framework 101

socalTECH

OCTOBER 11, 2018

According to the newly formed company, it completed all three of those mergers earlier in 2018, and now has a customer base of 175 enterprises. The company said its core customers are in the media and entertainment, mobile gaming, digital media, education, consumer goods, marketing, ecommerce, and Software-as-a-Service (SaaS) verticals.

Services 133

Services SaaS Los Angeles Education 133

socalTECH

MARCH 1, 2019

According to Inside Secure, the two companies have a complementary, large global customer base across the entertainment, mobile, and IoT industries. Steve Oetegenn, who was President and Chief Sales and Marketing Officer at Verimatrix, becomes Chief Operating Officer for the newly combined company. Inside Secure paid $138.1M

San Diego 113

San Diego Entertainment Mobile Sales 113

socalTECH

JULY 26, 2013

According to Tealium, the move helps Splunk Enterprise customers pull visitor interaction data from websites, mobile web, and native mobile applications into Splunk''s log analysis tools. tealium enterprise software management splunk market reporting analysis' READ MORE>>.

San Diego 178

San Diego Entertainment Report Mobile 178

Startup Professionals Musings

NOVEMBER 26, 2017

In my role as a mentor to entrepreneurs and an angel investor, I find that too many are stuck in this myth that a good pitch, and good marketing content, should consist of more product features, and more hype on customer benefits. We all want to be entertained. Customers buy from people they trust, respect, and admire.

Marketing 69

Marketing Startup Social Media Guide 69

Tech Zulu Event

OCTOBER 14, 2014

Social Gaming Network ( SGN ) and Fox Digital Entertainment teamed up for the recent release of a new game called The Book of Life: Sugar Smash. The game is based on Fox Digital Entertainment’s new computer animated film, The Book of Life , and launched for the iOS with an Android and Facebook version in the works.

Entertainment 87

Entertainment Mobile Platform Startup 87

InfoChachkie

SEPTEMBER 1, 2011

Both the video and Seth’s post are excellent primers regarding how to deal with guerilla marketing gone wrong. I suggest you check out both the video and Seth’s entertaining depiction below. I told the executives that the ninjas did not follow my directions and our intention was to be outside of the show and be light and entertaining.

Marketing 230

Marketing Conference Startup Santa Barbara 230

socalTECH

JANUARY 24, 2019

The startup, which offers up dockless, electric bicycles to customers, said the funding round came from Tenaya Capital, Bullpen Capital, Crosscut Capital, 3L Capital, Naval Ravikant, and a number of strategic investors from the entertainment and sports communities.

San Diego 113

San Diego Southern California Entertainment Competition 113

Startup Professionals Musings

NOVEMBER 18, 2020

Here are some key principles to consider in every case: Solve a significant problem for customers with money. Every sustainable business model has to attract paying customers and revenue, as well as provide something with significant economic or emotional value. Your assets need to be visible, real, and marketed online.

Platform 145

Platform Startup Social Media Customer 145

socalTECH

DECEMBER 11, 2019

We're in the tax credit and incentive market. The way we got started was in the entertainment industry. Here at OIX, what we've done, is purpose built a cloud-based solution that allows customers to find those tax credits and incentives, and incentive discovery database. Most of the major studios are using our solution.

Startup 100

Startup Venture Capital Southern California Entertainment 100

Tech Zulu Event

JULY 1, 2013

As Groupon has evolved, we’ve seen growing demand from our customers for upscale offers and exclusive experiences. The post Groupon Launches Groupon Reserve | Eats Into OpenTable’s Market appeared first on TechZulu. Business Entertainment Coupon Deals Discounts groupon OpenTable Savored' Premium Deals.

Marketing 61

Marketing Entertainment Los Angeles Tool 61

Startup Professionals Musings

OCTOBER 27, 2021

Most of the entrepreneurs I meet as an investor and advisor have no shortage of right-brain thinking, showing vision and creativity, but often don’t realize that their potential is being limited by a balancing focus on results, metrics, and customer specifics. Every balanced leader does marketing early.

Technical Review 133

Technical Review Satisfaction Metrics Startup 133

socalTECH

MAY 5, 2016

Los Angeles-based point-of-sale tablet provider Appetize said today that it has linked up with payment gateway provider FreedomPay, to offer up PCI-validated, encrypted payment protection for its customers.

Sales 100

Sales Education Entertainment Los Angeles 100

TechCrunch LA

SEPTEMBER 24, 2019

Canoo has beta cars on site at its Los Angeles headquarters where prospective partners and customers can test out the vehicles, which were made by an undisclosed contract manufacturer based in Michigan. The company intends to go to market with an entirely new business model by providing customers with its cars for a monthly subscription fee.

Chief Technology Officer 237

Chief Technology Officer Los Angeles Design Outsource Development 237

Startup Professionals Musings

NOVEMBER 11, 2019

Online entertainment: millions of channels, billions of actors. With the adoption of the Internet, digital entertainment has rocketed across the world, changing how people entertain themselves. YouTube is now the 800-pound gorilla of entertainment. This gives rise to the personalization and customization that we all want.

Technology 97

Technology Social Media Startup Entertainment 97

socalTECH

NOVEMBER 24, 2015

Many businesses--particularly in sports, entertainment, and retail--don't have a very good idea of the demographics of their clientele. How can you get a better handle of who your customers are, by using technology? What problem are you solving for your customers? We talked with Cole Harper , CEO of the company.

Entertainment 100

Entertainment Sample Los Angeles Startup 100

Startup Professionals Musings

AUGUST 12, 2022

In my role as a mentor to entrepreneurs and an angel investor, I find that too many are stuck in this myth that a good pitch, and good marketing content, should consist of more product features, and more hype on customer benefits. We all want to be entertained. Customers buy from people they trust, respect, and admire.

Startup 117

Startup Social Media Guide Content 117

TechCrunch LA

SEPTEMBER 13, 2021

The latest investment is being used to finance the acquisition of another company in the space — Appetize, a digital and mobile commerce payments platform for enterprises such as sports and entertainment venues, theme parks and zoos. SpotOn is paying $415 million in cash and stock for the Los Angeles-based company.

Technical Review 296

Technical Review Software Review Invest Acquisition 296

socalTECH

MARCH 1, 2013

However, there's a new generation of technology driven startups who are looking to apply software and technology in a way that will change how movies are made, and marketed. That results in a drastically lower marketing and PA budget for the film. That's a massive amount of money to spend on marketing. What's your background?

Hollywood 256

Hollywood CTO Hire Social Media Platform 256

socalTECH

MAY 21, 2014

As part of that, I started working for entertainment studios and networks, and saw the shift in consumer behavior to online entertainment. That was my first, deep dive into entertainment. I had also built desktop analytics software for customers, such as banks. Jason Ahmad: My background has been pretty startup heavy.

Downey 215

Downey Content Help Startup 215

Both Sides of the Table

APRIL 1, 2020

But in the past two weeks I’ve heard many cavalier comments about: cuts, renegotiations, changing terms, “the market environment dictates this” or “never waste a good crisis” or “you just need to cut 25% of your staff” because it seems everybody is doing it. He asked for a few more weeks to gather market signals before enacting change.

Demand 215

Demand Guide Customer Custom 215

socalTECH

FEBRUARY 4, 2013

We caught up with Dan to hear about how the firm is going beyond online sales, and making shopping online for fashion as much entertainment as e-commerce. Dan Murillo: Little Black Back is what we call an entertainment shopping company. We think there is a new category of the e-commerce and shopping sector, the entertainment sector.

Commerce 153

Commerce Sites Entertainment Social Network 153

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media. Long-term sales.

Media 95

Media Framework Social Media Metrics 95

socalTECH

NOVEMBER 17, 2011

Despite the proximity to Hollywood and the entertainment world, in the world of Southern California startups, actually combining the two world is quite difficult. NowLive is trying to do just that, leveraging both technology and the entertainment world to build its business. Who are your customers? What's unique about NowLive?

Paramount 187

Paramount Entertainment Hollywood Content 187

Startup Professionals Musings

DECEMBER 31, 2018

In this age of constant market evolution and new technology, there is no such thing as a static business that is self-sustaining. Rather than enhancing the offering you have, develop and offer new products that capitalize on the customers that you already know well. Populating new domains to sustain your market.

Examples 99

Examples IP Acquisition Social Media 99