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How To Pull Customers To Your Website With Real Value

Startup Professionals Musings

Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. A more effective approach in today’s Internet and interactive culture is to use “pull” technology to bring customers and clients to your story. Refresh it often. Skip the Flash videos. Make it fast.

Custom 160
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DTS Buys All In Media

socalTECH

Calabasas-based audio technology developer DTS --which is now owned by Tessera Holding Corporation--said this morning that it has acquired All In Media , a developer of smartphone apps and broadcast systems for the radio industry. Financial details of the acquisition were not announced. READ MORE>>.

Media 100
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6 Technology Trends Will Spawn Countless New Ventures

Startup Professionals Musings

According to what I see, as outlined by Surdak, this data surge is being driven by the following six technological and social trends: Mobility: smartphones, tablets, and the “Internet of things.” Virtual living: the rise and growing dominance of social media. Online entertainment: millions of channels, billions of actors.

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Can you create a great customer case study?

Berkonomics

We are constantly bombarded by ads in multiple types of media, to the extent that we most often tune them out unless particularly entertaining from the first moment (eight seconds.). But it must be told about and by the customer, with your product as the tool of solution, not the focus of the story.

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Big tech companies are looking at Hollywood as the next stage in their play for the cloud

TechCrunch LA

This week, both Microsoft and Google made moves to woo Hollywood to their cloud computing platforms in the latest act of the unfolding drama over who will win the multi-billion dollar business of the entertainment industry as it moves to the cloud. “I n media and entertainment there are lots of isolated studios around the world.

Hollywood 254
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6 Information Surges Raise Huge Startup Opportunities

Startup Professionals Musings

According to what I see, as outlined by Surdak, this data surge is being driven by the following six technological and social trends: Mobility: smartphones, tablets, and the “Internet of things.” Virtual living: the rise and growing dominance of social media. Online entertainment: millions of channels, billions of actors.

Startup 126
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Why Warner Bros. Is Tapping Into The World Of Technology Startups

socalTECH

has figured out one way -- which is to run a startup accelerator, Warner Media Camp (www.mediacamp.com)--which pulls a class of startups into the company for an intense, twelve week program every year, and helps those companies tap into the resources of the studio. For those not familiar with s Warner Media Camp, what is it all about?

Startup 159